Sources:

group interview, March 7, 2013

Barros-Sanchez, Sigfreid. “Big Time Na Si Tado”. Blogspot.com. Web.

June 10,2006. March 16, 2013. <http://

peterpunksigdrome.blogspot.com/2006/06/tado-jimenez-2002.html>

bigtimetado.multiply.com/.Web. 18 March 2013

Wikipedia. “Tado Jimenez”. Wikipedia.org. Web. Feb 23, 2013. March

16, 2013. <http://en.wikipedia.org/wiki/Tado_Jimenez>

Wikipedia. “Strangebrew”. Wikipedia.org. Web. Aug 2, 2012. March

16, 2013. <http://en.wikipedia.org/wiki/Strangebrew>

WikiPilipinas. “Brew”. Wikipedia.org. Web. March 20, 2009. March 16,

2013. <http://en.wikipilipinas.org/index.php?title=Brewrats>

Darl John Philip B. Mendoza

BS E lectronics & Communication

Engineering

2012-46038

Assairah Grecia D. de Sahagun

Certificate in Sport Studies

2011-41209

Jurella Bettina R. Basada

Certificate in Sport Studies

2011-17474

The Contributors

Stephanie Ruhiyyih M. Ramo

BA European Languages

2012-36348

Our group in Comm3 should really be interviewing Mr. Ramon Bautista, but

plans were changed when we were informed that it will be Mr. Tado instead and it

was in a short notice because we went there the next day. It was an exhausting

day at UP and our group met at the AS steps at around five in the afternoon. We

walked to Bahay ng Alumni to buy a gift for Mr. Tado, and then we rode the

jeepney to Katipunan, and another jeepney to Marikina where Mr. Tado lives and

where we would be interviewing him.

We arrived early than what was planned so we ate dinner first at the tapsi-

logan beside Mr. Tado’s store. After that, we went directly at Mr. Tado’s store, we

kind of forgot to introduce that we were from a Comm 3 class and that the inter-

view we will be doing is part of our requirement. We just said that we are from the

University of the Philippines. So we immediately started the interview. There were

three members in the first batch of interviewers and the second batch had 4 mem-

bers. We had two digicams for recording, we did not stop recording and we were

so nervous that if we made a mistake, we would ruin the video and we have to

start all over again, it was a one shot recording, so there was no room for mistakes.

During the interview, I was in the second batch and I was the first to ask my

questions, I was really nervous and I didn’t know how to address Mr. Tado, so I just

called him “Sir”. I had three questions about his career, family and motivation in life

and after my questions, I can breathe freely, I was so glad my turn was over and I

made it just fine. Of course Mr. Tado didn’t fail to make us laugh, every now and

then, there were laughter in between comments and answers. The interview was

spontaneous and casual; we were just like friends talking. Before we knew it, the in-

terview was finished and we finished a requirement in our Comm 3 class. It was a

good thing no customers arrived at his store during the interview because he

would have to entertain them. After the interview we had a little chit-chat with Mr.

Tado and we gave him our token of appreciation which is a cake from The Choco-

late Kiss. We said thanks and goodbye and we went on our way home.

We were all so glad that we finished it that fast and we will no longer worry

about our last requirement in Comm3. It was a fun and new experience to inter-

view a TV personality; it was an opportunity for us to interview such a humble and

hardworking man. We knew so much about him within just about three hours of

talk, and we were all happy with the outcome of our project.

Laughing with Mr. Tado

The Ultimate Tado Experience

It was a tremendous and unbelievably great experience to

interview a celebrity. I never thought such things in the past would

ever happen. Mixture of emotions were flooding me as I saw Tado

Jimenez with my very own eyes. He looks kinda snobbish at first,

but entertaining even if he doesn't make jokes. When I got my turn

to ask Tado, I immediately forgot the questions I'd memorized be-

fore. Too much anxiety drowned me as I opened my mouth to

speak. Words are slurred, but thank God I manage to recover my

stance. He's a man with good words. I liked the way how he an-

swered our questions. It was wise and straight forward. Tado

proved me that celebrities are not just good in projecting at the

cameras. He doesn't care about fame, but money and himself. Yes,

you heard it right. Money and himself that he offer to everyone

who believes in him. His family, friends and fans. No matter how far

he'd gone, Tado never changed for his work. Regardless the scene,

personality he portray and people he encountered in the showbiz

world. This guy's not afraid to show everyone what he got. This

whole experience has an inevitable mark to my life. A once in a life-

time event that I'll forever treasure.

Camille Rose P. Santos

BS Civil Engineering

2012-78473

Celiana Joselli M. Santos

BS Architecture

2012-16831

Stephen June Tiongson

BS Mathematics

2012-59275

10 Things to know about TADO

Mr. Arvin “Tado” Jimenez is com-

monly recognized by his shoulder-

length black hair and his eye glasses

with black frame. His nickname

“Tado” came from a Tagalog expres-

sion which he usually use.

During his college years he

became a student leader

(Sanlakas).

He is a member of Scouts

Royale Brotherhood (SRB)

beta tau chapter .

Most of us only know

Tado as a comedian, but

there are many interesting

things about him. Just read

through this magazine and

you’ll find out!

Celebrity Daddy!

Do you think he is another celebrity seemingly descendants of Greek gods and goddesses? Do you

think he is another well-built man, complete with six-pack abs and muscular shoulders? Or do you think he

is another athletic, buff, big shouldered male personality? Well, think again. He may not have that wonder-

ful physique that girls would go crazy over, but Arvin Jimenez (popularly known as Tado) has definitely ris-

en to prominence in the world of showbiz and became a pop culture icon.

Tado has been a recurring persona on the Television appearing on shows like Showtime and Wil

Time Big Time. At times, he hosts shows on comedy bars and the like. Just last year, this BrewRats host pub-

lished the book All About Myself, Not Yours: Bio-Eulogy ni Tado Jimenes where he shares stories about his life and

a year before that he launched his book Nag-iisa Lang Ako: Ang Ikatlo sa Huling Libro where he cracks Tado-

flavored jokes.

Although he may not look like Sam Milby, Enchong Dee, Coco Martin, or Derek Ramsay, he’s defi-

nitely has his own share of shrieks for plenty of different reasons. His wife, Lea, reportedly told journalists

her experience when Tado had a stalker whom she described as “young and beautiful”. She narrated that

even when they moved to a new place, the stalker still knew their address and phone number. Good thing

for her, she was able to drive the stalker away. There were even times that the fans of Tado get to her nerves

and just didn’t know just when to stop but she had to deal with the fame and popularity of her husband and

understand how things go. “Despite of everything” said Lea, “he has not changed one bit.”

But just like all other celebrities, he has felt the bad effects of his success. During our interview with

the LimiTado businessman, he recounted the moments when he tried bargaining for the products he was

buying but to no avail. The vendor, he said, kept on insisting that he has enough money to buy the products

even without the discount. Soon enough, he revealed his frustration on why can’t he have discounts on

products like anybody else.

It’s not all about fame and popularity for Tado. He

was an active participant in nationalist movements

during his academic career in the Polytechnic Uni-

versity of the Philippines where he took up Bache-

lor of Science in Psychology. He is also part of Da-

kila, the country’s Philippine Collective for Mod-

ern Heroism group of artists and individuals com-

mitted to advocating social consciousness for-

mation among both their industry peers and their

immediate audiences.

He claims that artists should not be exempted

from the responsibility of helping contribute to

positive change. Undoubtedly, Arvin “Tado”

Jimenez is every inch an artist for the masses.

He is a TV Host, Radio Host,

Author, Comedian, Psychology

graduate from the Polytechnic

University of the Philippines

He is a loving and

hardworking husband

and a father of three.

He is known for Strangebrew

and The brewRATs!

He’s an Entrepreneur! (Limitado:

Dressed to Kill). His shirt designs was

personally conceptualized by him.

He is very humble man. He be-

lieves that it is good to interact

with common people, according

to him it’s an advantage!

“Be Spontaneous, Be

unique, Be yourself!” “Simpleng Pamumuhay,

Simpleng Pangangailangan”

Tado Jimenez: Humble Success

Born and raised through his early years in

the province of Leyte; later moved with his fami-

ly to Pasay City; the elder of two siblings, Arvin

Jimenez, more popularly known as “Tado” to the

masses, never had any big dreams for himself as

a kid, as he attests.

Tado Jimenez was the full package of an

artist with eagerness. From his school days, he

tells us, he began designing and printing his own

T-shirts. His classmates and friends were fans of

his work and would ask him to print shirts for

them as well. This later on encouraged him to open a clothing line of his own called Lim-

iTado, which he now runs with his wife.

After graduating from The Polytechnic University of the Philippines Tado worked

a number of odd jobs before ever getting involved in on-screen / on-the-microphone busi-

ness: a staff at a mental hospital, a waiter, a scriptwriter and a photojournalist, to name a

few. His first “big break”, he tells us, was when he was working as a “suguan ng” director

Jon Red for the movie “The True, The Good and The Beautiful.” The director’s favourite

actor, Raul Moret, did not arrive to shoot his scene so, when presented with the problem

of who would play the role instead, the director said “Si Tado nalang!” to which he replied

“(Ako) Ho??”

Tado’s rise to fame was inevitable as he became part of programs and movies that

immediately fit snuggly into the country’s culture and interest. In 2001 he became the

spontaneous, quirky host of Strangebrew, a travel TV show, and was thus named

“Pambansang Tourguide ng Bayan.” He was later involved in the radio program

BrewRATS as a DJ host alongside Ramon Bautista and Angel Rivero which debuted in

August 2007. Tado learned of the filmmaking workshop at Mowelfund and immediately

took interest. Because he couldn’t pay for the tuition, he offered to work instead for the

school to pay for the education. Here he became involved in short-films such as “Rehab”

by Glenn Cruz in 1998, the trilogy “Motel” in 1999 and “Bruce” in 2000. He also was part

of the cast of “Klasmeyts”, “Okey, Fine, Whatever!”, (in some episodes) in

“Hirayamanawari”, and played Jericho Rosales’s hippie roommate in “Pangako Sa Yo”.

Spontaneity, honesty, familiarity, quirkiness – perhaps these are what appeal to the

Filipino public. Tado, as he tells us he supposes is why he is such a hit in the country, never

“acts” but is always himself in whatever role he plays. Though already part of the widely

acknowledged names in realm of comedy in the country he doesn’t consider himself part of

the business, exactly, he tells us. He just “got lucky”, he says and it so chanced that people

liked his spontaneity and his distinct signature humour that “isn’t scripted”, as he puts it.

Whether in front of or off the camera, Tado Jimenez is himself. “Simpleng pamumuhay,

simpleng pangangailangan, hanggang sa tagumpay…!” is his motto. Passion. Everything else

will follow, he tells us.

Man Behind ‘Tado’

Arvin „Tado‟ Jimenez whom we all know as „Tado‟ rose to fame as an actor and comedian. He first ap-

peared on television in 2001, in the magazine show Strangebrew in UNTV Channel 37 which was operated by

NU 107 at that time. His co-host was Angel Rivero, and together they would roam around Metro Manila in his

own Volkswagen Beetle. It was a show which was dubbed with “a weird sens of humor”. After a year, the

show was canceled but „Tado‟ remained as a pop culture icon. After some time, Tado and Angel Rivero teamed

up again for another show, this time a radio show, entitled The BrewRATs!. The two went on air, along with

Ramon Bautista, occupying the late night slot eventually the morning slot.

When asked about how he feels toward being a celebrity, Tado explains that he does not really consider

himself as one and still feels the same about himself. He still felt like an ordinary person. He would also even

feel bad when people make assumptions about him for being a „celebrity‟. People would come to him asking

why he is buying street food or why he is driving a not so luxurious car. Tado believes that although his ce-

lebrity status has perks, among these is the chance to be able to share with other people his beliefs and val-

ues, he still is an ordinary person just like everyone else.