1. Luke BryanTurn on speakers

2. Background Luke Bryan is a country singer from Leesburg Georgia He began his career as a song writer while he worked toward building his own career as a singer In 2010 he was named the Academy of Country Musics (ACM) top new artist 3. Cont.. In just 3 short years he earned ACM entertainer of the year honours Luke is known for his energetic performances and his up beat form of music He is currently touring and selling out some of the largest stadiums in North America 4. Social Media Presence Luke currently uses: Twitter Instagram Youtube Facebook Myspace And his own website http://www.lukebryan.com/welcome.html 5. Online Community Luke Bryan has an enormous following, and several online communities have formed. Communities are formed by people commenting and replying to each other on twitter and facebook, as well as quite a few forums where people post their comments, and occasionally debate aspects of the artists career while comparing him to other artists. 6. Online Community Luke Bryan is able to make his fans feel like they are a part what he is doing everyday, by keeping them informed on social media. His youtube videos allow fans to see behind the scenes and he often runs twitter campaigns to encourage his fans to vote for him for different awards shows. 7. Find your Audience Luke Bryan has definitely found his audience. His form of new country speaks to younger generations and his use of twitter, facebook and other social media sites has definitely been a great way to keep in touch with his audience. If his audience demographic was older, then social media may not be the best way to engage with them. 8. Meaningful, Shareable Content I think his most meaningful and sharable content comes from his youtube channel http://www.youtube.com/user/LukeBryan He posts weekly videos of behind the scenes features to show what life is really like for a musician on the road. I think this is exactly what people enjoy about social media with regards to celebrities. You feel closer to the artist when you get to know them virtually 9. Engage your fans Luke Bryan engages his fans by replying to tweets, giving away tickets through twitter, encouraging his fans to vote for him for certain awards, and also by his youtube videos. These videos occasionally contain new songs that give fans a chance to get a peak at his new material before it is released. 10. Push IRL Luke Bryan doesnt usually tweet during shows, or respond to fans virtually from the venues in real time, but he shows clips of his shows in his weekly youtube show. This shows clips of the crowd cheering as well as some highlights from the show. This doesnt make an immediate virtual connection to the fans, but fans do enjoy watching back highlights from the show they were at. 11. Consistency Luke Bryan tweets, posts facebook staus, and youtube videos consistently throughout the year. I think this creates an online audience that actively looks for new videos, tour dates, and other bits of information about Luke 12. Online Music Luke Bryans music is available on itunes You can also listen to his music on youtube, but cannot steal it off of youtube because he uploads it using Vevo You can also hear his music on online radio, as well as streamed from sites like 8tracks and Soundcloud 13. Followers Luke Bryans online audience is MASSIVE. He currently has over 2.8 million twitter followers He has over 6 million likes on his official facebook page His weekly videos average over 40 000 views, and his songs all have over 2 million views By posting content for his followers online he is able engage them, and show his gratitude towards his fans. 14. Communication Luke Bryans online presence not only displays his new music, and what hes doing on the road, it is also a way to communicate with his fans. Several times his shows have been postponed due to bad weather, and he is able to communicate this to his fans via twitter and facebook. He also used twitter and youtube to announce the venues for his tour this year.