Communication Technology Landscape will look like in 2023 A.D.By: Se’Majj Burage

Theories

Diffusion of InnovationsUses and Gratifications TheoryMoore’s Innovation Adoption Rate The Social Theory of the Long TailSocial Information Processing

Theory

Communication Technologies.

Diffusion of Innovations

Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system (5).  Given that decisions are not authoritative or collective, each member of the social system faces his/her own innovation-decision that follows a 5-step process

The most striking feature of diffusion theory is that, for most members of a social system, the innovation-decision depends heavily on the innovation-decisions of the other members of the system.

Communication Technologies.

Diffusion of Innovations

1)      Knowledge – person becomes aware of an innovation and has some idea of how it functions,

2)      Persuasion – person forms a favorable or unfavorable attitude toward the innovation,

3)      Decision – person engages in activities that lead to a choice to adopt or reject the innovation,

4)      Implementation – person puts an innovation into use,

5)      Confirmation – person evaluates the results of an innovation-decision already made. 

Diffusion of Innovations

Both cell phone and computers share a commonality under

the diffusion of innovation because they both are big

contributors in the rate that new ideas

and technology spreads through

culture.

USES AND GRATIFICATIONS THEORY

Blumler and Katz’s uses and gratification theory suggests that media users play an active role in choosing and using the media. 

Users take an active part in the communication process and are goal oriented in their media use.

The theorist say that a media user seeks out a media source that best fulfills the needs of the user.

Uses and gratifications assume that the user has alternate choices to satisfy their need.

USES AND GRATIFICATIONS THEORY

• The future of television is steadily progressing, TV are starting to best fulfills the needs of the

user.• Now with just about any

flat screen TV you can connect to the web through your cable provider or through

modern game systems. This make this media

device more appealing to the users.

• This is where we are now in 2023 I feel that

things will become more interactive and

easier to use.

Communication Technologies.

Social Information Processing Theory

The Social Information Processing theory examines the nature of online relationships formed through work, school or social settings

Research that supports this theory indicates that even if the initial contact between individuals is task-oriented, such as in the case of an online group project for school, members will in time also develop social bonds.

These bonds may take longer to develop than offline relationships, but some research indicates that the resulting emotional and social connection is no less significant.

Critics of the Social Information Processing theory argue that the anonymity of computer-mediated communication leads people to depersonalize both themselves and others.

Social Information Processing

Theory• Computers stand to be

one of the key contributors in the

advancement of online relationships.

• Various things like online dating services

and social networks will in time also allow

others develop social bonds.

• In the year 2023 I think that the methods of

online interaction will change. Advancements of video interaction as well as messaging will

improve.

The Theory of the Long

Tail The theory of the Long Tail

is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail.

As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers.

The Theory of the Long Tail

• The term long tail has gained popularity in

recent times as describing the retailing

strategy of selling a large number of unique

items with relatively small quantities sold of

each.• Think in terms of cell

phone and even better iPhones and there

popularity.• I feel that as we enter

into tat things will remain the same in terms of consumers being offered infinite

choice as far as product like apple.

Sources Anderson, C. (2009). The Long Tail, in a nutshell. Retrieved from http

://www.thelongtail.com/about.html Blumler J.G. & Katz, E. (1974) (2001, Feburary 19). The uses of mass

communications: Current perspectives on gratifications research. Retrieved from http://www.uky.edu/~drlane/capstone/mass/uses.htm

Daw, E. (2013, April 17). What is Social Information Processing Theory. Retrieved from http://www.wisegeek.com/what-is-the-social-information-processing-theory.htm

Orr, G. (2003, March 18). Diffusion of Innovations, by Everett Rogers (1995). Retrieved fromhttp://www.stanford.edu/class/symbsys205/Diffusion%20of%20Innovations.htm

Retrieved from http://comm303-50.weebly.com/moorersquos-innovation-adoption-rate.html