comm 3p65 october 2011
TRANSCRIPT
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Today’s Agenda Information produced by companies
Types Sources
Finding information about companies/industries Types Sources
Sakai Folder/ Where to get help
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Researching a Company’s Communication
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Information Produced by Companies
Types: Advertisements Mission/vision
statements Annual reports Press releases Marketing plans Strategic plans Web pages Logos internal (Intranets,
email)
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Information Produced by Companies
Example sources: Corporate Websites
Mission/vision statements marketing plans/ strategic plans Annual reports (look for “investor relations”) Press releases
Social Networking Sites Facebook Twitter
3rd Party Web Sites E.g., Best Brands of the World (for company logos)
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Corporate Websites
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Social Networking Sites
many companies use social media to connect with
customers
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Information Produced About Companies
Types: Company
profiles/overviews Articles
Academic journalsMagazinesNews
Market Research Reports
Product reviews
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Information Produced About Companies
Example sources: Databases Mint US & Canada• Company/industry
overviews• News
Business Source Complete• Company/industry
profiles• Articles (academic,
trade, magazine)• Market research
reports• Product reviews
Canadian Newsstand• Canadian news
Communication & Mass Media Complete scholarly and popular
articles relating to communication
Google News Archive wealth of digitized
newspapers
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Mint US & Canada
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Canadian Newsstand
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Business Source Complete
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Review information produced BY companies can be
found…
information ABOUT companies can be found…
Emailing reports & articles can save you time and energy!
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Need more help?
Library Help Desk (main floor, Library/Learning Commons) http://www.brocku.ca/library/ask-us
Monica Rettig (acting Communication Librarian) ST 1138 [email protected]
*Resources folder in Sakai site