comm 101 tutorial section 101 week 4. agenda case skillslieber casebusiness planquestionsdiscussion...
TRANSCRIPT
![Page 1: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/1.jpg)
Comm 101 Tutorial
Section 101
Week 4
![Page 2: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/2.jpg)
Week 4
Agenda
![Page 3: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/3.jpg)
Week 4
Case based learning - Why
• Apply tools and concepts to real-world scenarios
• Engage critical thinking skills• Fantastic learning tool for students• Reinforce the connection between analysis
and recommendations/solutions
3
Case SkillsLieber Biz Plan Questions Discussion
![Page 4: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/4.jpg)
Week 4
Case based learning - How
• Issues, Analysis, Recommendations• Approach• Prioritizing• Framing your response
4
Case SkillsLieber Biz Plan Questions Discussion
![Page 5: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/5.jpg)
Week 4
Issues, Analysis, Recommendations 1. Issues: important problems, decisions or issues.2. Analysis: analysis of underlying causes of issues, and
alternative actions considered, selectively supported by relevant concepts and frameworks as you learn them.
3. Recommendations: a set of clear recommendations, supported by your analysis.
• Because cases are complex, yet the memos (or class discussion opportunity) brief, you will face the challenge and discipline of organizing your thinking well and writing/talking concisely.
Case SkillsLieber Biz Plan Questions Discussion
![Page 6: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/6.jpg)
Week 4
Stages of learning in cases
• Individual Preparation• Small group discussion• Large group (class) discussion• After case personal reflection
t
L
Ind.
SG
LG
Case SkillsLieber Biz Plan Questions Discussion
![Page 7: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/7.jpg)
Week 4
Approaching a Case
• Skim the case quickly to “get a feel”
• Look to see if a specific decision point is identified (typically in the first or last paragraph)
• Then, read the case carefully and make notes (but do not take too long)
• Can you identify the issues?• How are they linked?
Case SkillsLieber Biz Plan Questions Discussion
![Page 8: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/8.jpg)
Week 4
The Case Preparation stagesA) Identify IssuesB) AnalysisC) Alternative GenerationD) Decision CriteriaE) Alternative AssessmentF) RecommendationG) Action & ImplementationH) Assumptions
Case SkillsLieber Biz Plan Questions Discussion
![Page 9: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/9.jpg)
Week 4
• Importance & Urgency of Issues• Cause & effect diagram (fishbone)• SWOT framework• Comparative data • Financial analysis
Your list will grow as you progress through your degree
Case SkillsLieber Biz Plan Questions Discussion
Prioritizing Issues
![Page 10: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/10.jpg)
Week 4
Prioritizing Issues
Fishbone analysis: cause & effect
Urgency/importance quadrant
Case SkillsLieber Biz Plan Questions Discussion
![Page 11: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/11.jpg)
Week 4
Decision Criteria
– What decision criteria could you use to screen alternative options?
– Hint: list under qualitative and quantitative• Provide examples relevant to the practice case• $ Return, aligns with strategy, etc.
Case SkillsLieber Biz Plan Questions Discussion
![Page 12: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/12.jpg)
Week 4
Framing your response
• Know your audience – report/memo• What are the issues?• “What” course of action should be taken.– Without this you risk listing lots of items but
failing to commit to one• “Why” reflects your evidence, directly fromthe case and distilled from your analysis• “How” is the implementation plan
Case SkillsLieber Biz Plan Questions Discussion
![Page 13: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/13.jpg)
Week 4
• Memo– Not everything from your prep will fit in the
memo constraints– Check each set of instructions– Be selective in what you choose to present– Develop your own style and “voice”– Learn from exemplars
Case SkillsLieber Biz Plan Questions Discussion
Framing your response
![Page 14: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/14.jpg)
Week 4
Recap of case fundamentals
• Make a decision based on the informationat hand– Issues– Analysis– Alternative solutions– Recommendation• Persuasion and argument in support of theDecision
– “my analysis shows” beats “I think.”
Case SkillsLieber Biz Plan Questions Discussion
![Page 15: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/15.jpg)
Week 4
Student Myths
• MYTH: I have an advantage because I know this company
You will only learn the keys to success if you can “abstract” away from the case-this means getting beyond the detail or specific situation to recognize and deal with the broader principles
Also, your knowledge may post-date the case!
Case SkillsLieber Biz Plan Questions Discussion
![Page 16: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/16.jpg)
Week 4
More Student Myths• MYTH: I will have an advantage if I go to the
company’s web site and spend a lot of time doing research on this company
• In fact, you may be wasting your time. All the information you need for the assignment is in the case.
Case SkillsLieber Biz Plan Questions Discussion
![Page 17: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/17.jpg)
Week 4
Conclusion• There is no single right answer to a case
• With practice you can become good at tackling– New industries– Complex data– Ambiguity– Building your “toolkit” and making good tool selections– And characterize problems and opportunities
• PROCESSING the situation via– ISSUES– ANALYSIS– RECOMMENDATIONS
Case SkillsLieber Biz Plan Questions Discussion
![Page 18: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/18.jpg)
Week 4
Lieber Case
• What are we being asked to do?
18
LieberBiz Plan Questions DiscussionCase Skills
![Page 19: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/19.jpg)
Week 4
Lieber Case
• What are we being asked to do?
• Evaluate whether or not we can afford to drop our price by 20%
19
LieberBiz Plan Questions DiscussionCase Skills
![Page 20: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/20.jpg)
Week 4
Lieber Case
• How do we do that?
20
LieberBiz Plan Questions DiscussionCase Skills
![Page 21: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/21.jpg)
Week 4
Lieber Case
• How do we do that?
• We are going to look at the profit we make off of each unit sold and check to see if it covers our fixed operating costs
• Let’s look at the numbers
21
LieberBiz Plan Questions DiscussionCase Skills
![Page 22: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/22.jpg)
Week 4
Lieber Case
22
LieberBiz Plan Questions DiscussionCase Skills
Microsoft Office Excel 97-2003 Worksheet
Exit Presentation and double-click object
![Page 23: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/23.jpg)
Week 4
Lieber Case
• Questions?
23
LieberBiz Plan Questions DiscussionCase Skills
![Page 24: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/24.jpg)
Week 4
Business Plan Assignment
• Each team selects one business plan– No duplicates – register on form through
assignment guidelines pdf
• Identify elements of a business plan – do not analyze the business plan
• Note the assignment specs on the pdf
24LieberBiz Plan
Questions DiscussionCase Skills
![Page 25: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/25.jpg)
Week 4
Business Plan Assignment - Rules
• Maximum 1000 words– Include word count
• Don’t submit late
25LieberBiz Plan
Questions DiscussionCase Skills
![Page 26: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/26.jpg)
Week 4
Business Plan Assignment
26LieberBiz Plan
Questions DiscussionCase Skills
![Page 27: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/27.jpg)
Week 4
Business Plan Assignment
27LieberBiz Plan
Questions DiscussionCase Skills
![Page 28: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/28.jpg)
Week 4
Business Plan Assignment
28LieberBiz Plan
Questions DiscussionCase Skills
![Page 29: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/29.jpg)
Week 4
Business Plan Assignment
29LieberBiz Plan
Questions DiscussionCase Skills
![Page 30: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/30.jpg)
Week 4
Business Plan Assignment
30LieberBiz Plan
Questions DiscussionCase Skills
![Page 31: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/31.jpg)
Week 4
Business Plan Assignment
31LieberBiz Plan
Questions DiscussionCase Skills
![Page 32: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/32.jpg)
Week 4
Business Plan Assignment
• You are NOT analyzing the business plan
• Just show your knowledge and comprehension of the business plan
• Access Bloom’s taxonomy to ensure you are not over-analyzing
32LieberBiz Plan
Questions DiscussionCase Skills
![Page 33: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/33.jpg)
Week 4
Business Plan Assignment
33LieberBiz Plan
Questions DiscussionCase Skills
![Page 34: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/34.jpg)
Week 4
Business Plan Assignment
34LieberBiz Plan
Questions DiscussionCase Skills
![Page 35: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/35.jpg)
Week 4
Business Plan Assignment
35LieberBiz Plan
Questions DiscussionCase Skills
![Page 36: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/36.jpg)
Week 4
Business Plan Assignment
36LieberBiz Plan
Questions DiscussionCase Skills
![Page 37: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/37.jpg)
Week 4
Business Plan Assignment
• Questions?
37Lieber Biz PlanQuestions
DiscussionCase Skills
![Page 38: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/38.jpg)
Week 4
Discussion
38Lieber Biz Plan QuestionsDiscussion
Case Skills
![Page 39: Comm 101 Tutorial Section 101 Week 4. Agenda Case SkillsLieber CaseBusiness PlanQuestionsDiscussion (if time)](https://reader035.vdocuments.us/reader035/viewer/2022062422/56649ead5503460f94bb3d6f/html5/thumbnails/39.jpg)
Week 4
Discussion
39Lieber Biz Plan QuestionsDiscussion
Case Skills