ABC Uncle & Gelato Stud

Group members:

1. CAROL WONG(0317742)

2. ROZANNA IBAM(0317967)

3. TAN YINCY(0318355)

4. NEVILLE GEOFFREY SOMI(0317780)

5. TRISTAN YU TZE-XIEN(0317729)

A Story of

CHAPTER 7 :STEREOTYPES, PREJUDICE, AND DISCRIMINATION

STEREOTYPE

Specific beliefs about a group of people

Specific on:How they look like, behave and abilities

In this View, “The Stud” STEREOTYPES the group of people around his stall : Shabby Man – old attire looking. Presume he is Poor thus he don’t even bother about him Business Man – Too busy managing his career to stop and get dessertsChinese Guy – according to Chinese stereotype. Seems too stingy to spend his money. Young Student – are less careful at their spending Hot Chick – seems gullible and easy to persuade

FIRST IMPRESSION

Evolutionary Perspective

ATTRACTIVENESS > Appearance

*According to research, it takes one-tenth of a second for us to judge someone and make a first impression on others

>When she first encounter the two men, she was more attracted to the Stud because of his physical appearance which was a well-dressed young man compare to the ABC uncle who was in his plain white shirt.

CHAPTER 4 : PERCEPTION

Chapter 6 : PERSUASION

Cialdini’s Six Weapons of influence

LIKING > As the Stud was being rude to her, the Hot Chick was turned off and refused from getting persuaded by the Stud

Factors affecting the persuasion results

However the student does not find the offer worth his investment as he has a budget plan and he was determined to stay focused on his plans, therefore it is difficult persuade him into buying the gelato

The Stud who tried to persuade the student to buy gelato from him

Chapter 5 : ATTITUDES

SPECIFICITY

Very specific attitudes are more likely to be acted on that general attitudes

Attitudes > BehaviorYoung Seller - Bad Attitude

Bad-tempered

In the beginning, he was being over confident to persuade the student however after being rejected, his mood changed. He became angry and directed his anger towards the hot chick thus turning her well as other potential customers away from him instead.

Chapter 3 : SOCIAL COGNITION

Confirmation BiasThrough Schema

Seek information/evidence/belief

before

Making final Decision

*Definitiontype of selective thinking whereby one tends to notice and to look for what confirms one’s beliefs, and to ignore, not look for, or undervalue the relevance of what contradicts one’s belief.

The Hot Chick was keen to buy ice-cream from that old man

(Agree) > Old man approached her in a kind manner, which interpreted in a way that supported her beliefs on wise old man shows Warmth , Kindness and Wisdom, (Deny) > whereas the Stud was being rude while trying to persuade her that reduced her possibilities of buying from him