1

Comic Relief USA 2016 Annual Report

2016 Annual Report | Comic Relief USA

2

1. The second annual Red Nose Day in America raised over $38M bringing the total amount raised in our first two years to over $60M.

2. Funds raised by Red Nose Day 2016 are now hard at work in all 50 states across the US and in 25 countries internationally, supporting programs that ensure children in need are healthy, safe and educated.

3. NBC produced a star-studded, two-hour primetime “Red Nose Day Special” hosted by Craig Ferguson and featuring appeal films with Ludacris raising awareness on the issue of childhood hunger in Atlanta, Georgia and Julia Roberts in Phoenix, Arizona shining a spotlight on how Red Nose Day provides essential medical services for children in rural areas.

4. Over 100 celebrities supported the Red Nose Day campaign, which captured the nation from coast to coast and engaged millions of Americans across social media.

5. Walgreens sold over 10 million Red Noses across the country over a nine-week in-store campaign.

6. Comic Relief USA appointed Janet Scardino as CEO in the US and built up a local team in America. The Board of Directors appointed Rajiv Shah, former USAID administrator, as a new Trustee.

7. Next year’s Red Nose Day has been confirmed for May 25, 2017 with the full support of all major partners: Walgreens, NBC, Mars/M&M’s and the Bill & Melinda Gates Foundation.

Red Nose Day 2016 Highlights

2016 Annual Report | Comic Relief USA

3

10 Million+ Red Noses sold

$38,027,287 raised

Funding projects domestically in all 50 states & Puerto Rico and internationally in 25 countries

2,659,642 children impacted in our first two years

Red Nose Day By The Numbers

2016 Annual Report | Comic Relief USA

4

The 2016 Red Nose Day campaign didn’t just raise an outstanding $38 million, it firmly established our presence in the United States and laid the groundwork for achieving our vision of a just world, free from poverty – one nose at a time. Building on the success of our inaugural campaign in 2015, we established a year-round US-based team led by CEO Janet Scardino, made waves in schools and workplaces across the country, deepened our relationships with our incredible major partners NBC, Walgreens, Mars M&M’S and the Bill & Melinda Gates Foundation, and most importantly, helped save and change millions of lives.

This year’s nine-week campaign culminated on Red Nose Day on May 26. Among the many highlights was the two-hour NBC live primetime Special hosted by Craig Ferguson, which was a night to remember. Million of Americans engaged in the campaign by tuning in to NBC and actively sharing their support for Red Nose Day across social media. Produced by NBC, Irwin Productions and with full support from Comic Relief’s founder Richard Curtis and Executive Producer Lily Sobhani, the live Special featured 70+ stars including comedians Paul Rudd, Sarah Silverman, Tracy Morgan, Keegan-Michael Key and Jordan Peele. In true Red Nose Day fashion, the evening was a roller coaster of laughs and tears - with a number of unforgettable and emotional appeal films. Reporting back the impact of the money raised is of great importance to us and we were able to report back on a story we aired during Red Nose Day’s first year in the US. In 2015, comedian and good friend of Red Nose Day, Jack Black visited Eastern Uganda to raise awareness of homeless children. While there, he spent time with a child named Felix who was living an unthinkably difficult life on the streets of Kampala. What Felix yearned for more than anything was to go to school. Thanks to contributions from generous Americans and the work of the local organization Retrak, during the 2016 Red Nose Day Special, we were able to share the joyous news that Felix is now living with a loving foster family, safely off the streets, and getting the education he never thought was possible. His story is just one of many that demonstrates the impact that Red Nose Day grants are having on children in the US and around the world. It’s stories like this that really illustrate the power of coming together to make a difference – and reminds us all that while the road is long, every step we take towards helping to make a better life for every vulnerable child is so very valuable. All the work we do at Comic Relief USA is for one simple reason: every child deserves the chance to be healthy, safe, educated, and empowered to fulfill their full potential. Despite how divided our world may sometimes feel, the people we’ve reached with our message remind us time and time again that doing good brings people together. The American public has shown that their hearts and minds are aligned with our cause - evidenced by raising over $60M and buying more than 15M Red Noses in just our first two years. We are overjoyed to report that, since our launch, those monies have cumulatively had an impact on 2,659,642 children’s lives in the US and around the world. Though there is still more work to do, the generosity and the passion of our supporters across America is staggering and a constant source of inspiration for us all. I am thankful for their commitment and support. I also thank members of our staff who worked so hard to deliver a stellar campaign and our full range of friends and partners whose support is crucial.

Sincerely, Kevin Cahill, Chairman

Chairman’s Letter

2016 Annual Report | Comic Relief USA

5

It is an honor to serve as CEO of Comic Relief USA and introduce Red Nose Day to America as the nation’s gateway to giving. On behalf of the entire organization, we cannot thank our magnificient donors enough for their generosity. To each and every fundraiser who supported Red Nose Day in their workplace, at school and with their community - thank you so much for making our work possible.

We’re incredibly proud to share that half of the money distributed by Red Nose Day 2016 will be spent right here in the U.S. and half is being spent in some of the poorest communities in Latin America, Asia, and Africa. In 2016, the Red Nose Day Fund awarded grants to 11 pre-selected grantee partners: Boys & Girls Clubs of America, Covenant House, Save the Children, Children’s Health Fund, Feeding America, charity: water, GAVI, the Vaccine Alliance, the Global Fund, Oxfam America, National Council of La Raza, and National Urban League. Red Nose Day is proud to further their great work to ensure that children and young people living in poverty are safe, healthy and educated.

Thank you immensely, Janet Scardino, CEO

As with any charity, there are some costs involved with administration, distributing grants, and running a campaign like Red Nose Day. We are committed to keeping these costs as low as possible. Our administrative ratio is 11%, well below the established U.S. Better Business Bureau standards for non-profit organizations. In 2016, Comic Relief USA distributed $29,769,700 million in grants domestically and internationally. Our full financials and 990 are available online at comicrelief.org/.

Grants Awarded $29,769,700

Program Service Expenses $1,411,756

Fundraising Expenses $2,727,162

Administrative, Management & General Expenses $955,836

Total Expenses $34,864,454

Total Service Expenses $31,181,456

Program Cost Ratio 89%

Fundraising/Admin Cost Ratio 11%

Our Commitment

Note from our CEO

2016 Annual Report | Comic Relief USA

6

Since 2015, funds raised by Red Nose Day have been hard at work

supporting organizations including:

Red Nose Day Grantee Partners

2016 Annual Report | Comic Relief USA

7

Comic Relief USA is pleased to report that funds distributed to our Red Nose Day grantee partners in 2015 and 2016

have been put to work in the following impactful ways:

Since 2015, these interventions have made a difference in the lives of

2,659,642 children in the US and around the world.

Red Nose Day Grants and Impact

12,004,000 nutritious meals served to hungry American kids

500,000 life-saving malaria nets delivered to children in Africa

303,321 children received educational enrichment services (tutoring, sports programs & mentoring)

752,000 crucial vaccines distributed internationally

1,616,472 children received essential health services internationally

115,000 children received essential health services in the US

25,536 people directly received water, sanitation, and hygiene (W.A.S.H.) services

59,100 homeless children received support and services internationally & domestically

2,000 children off the streets in the US

2016 Annual Report | Comic Relief USA

8

Kevin Cahill Chairman of the Board CEO of Comic Relief UK 1997-2016

Richard Curtis Vice President of the Board Co-founder of Comic Relief UK, U.N. Sustainable Development Goals Ambassador and filmmaker

Christy Gibb Board Member & Grants Committee Member Practice Manager, Social Sector Practice, McKinsey

Richard Hofstetter Board Member Partner, Frankfurt Kurnit Klein & Selz, P.C.

Rick Trowbridge Board Member & Treasurer CFO & SVP Operations, AmeriCares

Joe Cerrell Board Member * Managing Director, Global Policy and Advocacy, Bill & Melinda Gates Foundation

Paul Telegdy Board Member President - Alternative and Reality Group, NBC Entertainment

Rajiv Shah Board Member ** President, The Rockefeller Foundation, Founder, Latitude Capital and former USAID Administrator, 2009-2015

Board of Trustees

* resigned January 2017, replaced by Andy Cook - General Manager, Bill Gates Catalyst 3 ** upon joining as President of Rockefeller Foundation, resigned April 2017 from Comic Relief USA Board

2016 Annual Report | Comic Relief USA

9

Sincerest thanks to our major partners

and supporters:

Broadcast NBCUniversal

Comcast

Richard Curtis

Irwin Entertainment

Corporate Walgreens

Mars Chocolate North America

PayPal

British Airways

Major Donors The Bill & Melinda Gates Foundation

Buffett Early Childhood Education Fund

Mercedes-Benz

Children’s Health Fund - Board of Trustees

Tim Banazek for supporting the inaugural Red Nose Day in School program

Other In-Kind Support Frankfurt, Kurnit, Klein & Selz PC

Cooney Waters Ltd.

Comic Relief UK

Thanks a million

Connie Britton with students in New York City

Ludacris meeting Red Nose Day Fund beneficiaries in Georgia

IN SCHOOL