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Page 1: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

SELECT A TOPIC TO LEARN MORE

Comfort. Savings. Business.

Perfectly in tune.

Page 2: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

GEOFENCING

Introducing Lyric

Smart, sleek and simple

Busy families don’t operate on a fixed schedule. Why should

their thermostats? The Lyric thermostat is designed for how

your customers really live. No schedules, no programming,

and no complex menus — simply comfort when they’re

home and savings when they’re away.

Select a feature below to learn more.

Introducing Lyric

› GEOFENCING

› FINE TUNE

› APP-BASED INSTALL

› COMPETITIVE ADVANTAGES

› ADDITIONAL FEATURES

Page 3: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Introducing Lyric

› GEOFENCING

› FINE TUNE

› APP-BASED INSTALL

› COMPETITIVE ADVANTAGES

› ADDITIONAL FEATURES

FINE TUNE

Geofencing

Lyric adjusts to life as it happens, using the homeowner’s

smartphone location to make it comfortable when they’re

home and save energy when they’re away.

No guessing. No learning curve.

Homeowners can also manually override their current

setting when they’ll be out for a few hours by tapping

the house icon on the thermostat or in the app.

Page 4: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Introducing Lyric

APP-BASED INSTALL

Fine Tune

People experience comfort in

more ways than by temperature.

To make sure homeowners are

always comfortable, the Lyric

thermostat considers indoor

and outdoor temperature and

humidity levels to make subtle

adjustments, so 72° really feels

like 72°.

On a hot, humid day

the Lyric thermostat

may cycle the A/C more

often to ensure the home

feels like a real 72°.

On a hot day with

lower humidity levels,

the Lyric thermostat

may not need to run

the A/C as much.

› GEOFENCING

› FINE TUNE

› APP-BASED INSTALL

› COMPETITIVE ADVANTAGES

› ADDITIONAL FEATURES

Page 5: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Introducing Lyric

INSTALL CONTINUED

App-based install

No complicated manuals. With Lyric,

everything from install and setup to

personalization happens in four simple

steps using the mobile app.

STEP 1: INSTALL�

Removing the old thermostat, wiring,

and powering up the new Lyric.

STEP 2: CONFIGURE�

Guided equipment configuration. Choose “Advanced

Configuration” to access professional setup.

STEP 3: CONNECT�

Connecting Lyric to the home’s Wi-Fi network.

If you don’t have the network ID and password,

the homeowner can connect Lyric later.

STEP 4: PERSONALIZE�

Assigning a location and thermostat name using

the home’s address to populate local weather

data. Preferences can be adjusted in the app

after setup is complete.

› GEOFENCING

› FINE TUNE

› APP-BASED INSTALL

› COMPETITIVE ADVANTAGES

› ADDITIONAL FEATURES

Page 6: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Introducing Lyric

COMPETITIVE ADVANTAGES

Homeowners can visit

lyric.honeywell.com/support for user guides and answers to common questions.

Recommended install method

CONTRACTOR

Complete the “Install” and “Configure”

steps. In the future, when you’re comfortable

with the install process, you can skip “Install”

and go right to “Configure” in the app.

HOMEOWNER

After configuration, ask the homeowner to

use the Lyric app on their smartphone to

complete the “Connect” and “Personalize”

steps. That way, you won’t need to connect

the thermostat to Wi-Fi or request any of

the homeowner’s personal information.

Aux/E

O/B

Aux/E

O/B

Aux/E

O/B

Aux/E

O/B

› GEOFENCING

› FINE TUNE

› APP-BASED INSTALL

› COMPETITIVE ADVANTAGES

› ADDITIONAL FEATURES

Page 7: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Introducing Lyric

ADDITIONAL FEATURES

Competitive advantages

Lyric can deliver comfort and savings, giving your

customers an immediate, optimal experience.

NO LEARNING CURVE

Lyric automatically starts saving

after install.

NO GUESSING

Geofencing is prompted by the

homeowner’s smartphone location,

not lack of movement near a sensor.

OPTIMAL COMFORT

Fine Tune considers indoor and

outdoor humidity, as well as

temperature, to reach the desired set

point, ensuring 72° really feels like 72°.

RESPONSIVE SUPPORT

Honeywell offers expert, timely

service and support you and your

homeowners can count on.

#1 choicefor consumers.

Honeywell thermostats

are the

› GEOFENCING

› FINE TUNE

› APP-BASED INSTALL

› COMPETITIVE ADVANTAGES

› ADDITIONAL FEATURES

Page 8: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Introducing Lyric

MARKET OPPORTUNITY

IAQ COMPATIBILITY

One universal terminal can

accommodate a 1- or 2-wire

IAQ device for humidification,

dehumidification or ventilation.

SYSTEM COMPATIBILITY

The Lyric thermostat works with

3 heat/2 cool heat pump and

2 heat/2 cool conventional systems.

SHORTCUTS

The Lyric thermostat makes it simple

by replacing heavy menu-driven

controls with handy one-touch

shortcuts. Your customers can create

unique shortcuts for situations like

working out, having people for

dinner, sleeping in, or anything

that fits their dynamic lifestyle.

Additional features

› GEOFENCING

› FINE TUNE

› APP-BASED INSTALL

› COMPETITIVE ADVANTAGES

› ADDITIONAL FEATURES

WEATHER AT-A-GLANCE

See current conditions and a

6- or 12-hour forecast on-screen

or on the app.

SMART CUES

Sends homeowners

maintenance notifications

and extreme conditions alerts.

Page 9: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Sell Lyric

SELL LYRIC

Market Opportunity

Consumers want connectivity. Lyric delivers.

Using apps to manage everything from

schedules to finances to entertainment is

second nature. Connected thermostats are

no longer the exception, they’re the rule.

Busy families don’t want to think about their

thermostats. They just want to be comfortable.

With Lyric’s unique features and new

easy-to-use app, giving customers Wi-Fi

connectivity has never been easier.

1.3 million connected

thermostats were sold in

2012 and that number is

expected to quadruple

by 2017

102 billion

smartphone apps were

downloaded in 2013

Page 10: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Sell Lyric

Getting your customers excited

Convenience and connectivity make the Lyric

thermostat great for almost any homeowner,

especially on-the-go families. Learn more about

the Lyric customer, and get tips on how to

tailor your sales approach.

Select a feature below to learn more.

› WHO IS THE LYRIC CUSTOMER?

› HOW TO SELL

› CONVERSATION STARTERS

Sell Lyric

WHO IS THE LYRIC CUSTOMER?

Page 11: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Sell Lyric

› WHO IS THE LYRIC CUSTOMER?

› HOW TO SELL

› CONVERSATION STARTERS

Who is the Lyric customer?

Through market research,

Honeywell identified the

customer segment most

likely to purchase Lyric:

Family Forwards.

AVERAGE AGE, ABOVE AVERAGE WEALTH

Family Forwards average

40-45 years of age and annual

household earnings of $120K+.

MAJORITY ARE FAMILIES WITH KIDS

That means dynamic lives

and unpredictable schedules.

SUBURBAN HOME OWNERS

Most live in single, detached

homes in suburban areas.

THE SEGMENT IS GROWING

It was 8.2 million households

in 2013, and is projected to

be 9.6 million by 2018.

CUSTOMERS VALUE:

• Security and well-being of family

and home.

• Healthy lifestyle for self and family.

• Being “green” and living consciously.

HOW TO SELL

Page 12: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Sell Lyric

› WHO IS THE LYRIC CUSTOMER?

› HOW TO SELL

› CONVERSATION STARTERS

How to sell

Understanding how Family Forwards make decisions can help

you tailor your sales approach to their needs and motivators.

BUYER BEHAVIOR SELLING TIP

They’re the “early majority”Family Forwards want the latest technology, but wait for their peers to embrace a product first.

Connect to what they knowExplain that Lyric is a thermostat, much like the one on the homeowner’s wall, but with technology that simplifies comfort and cost savings, and gives them control from anywhere.

They seek validationThis segment conducts research by asking other Family Forwards for proof points and testimonials.

Present testimonialsShare stories of other customers who love the convenience and savings Honeywell Wi-Fi connected thermostats offer.

They prefer professional installTwo-thirds of Family Forwards choose pro install over DIY.

Provide peace of mindReassure customers that hiring a pro can save them time and money in the long run, and ensure the job is done right the first time.

Company reputation mattersThey care about the longevity and reputation of the company providing the product.

Emphasize the Honeywell brandRemind customers that Lyric is backed by the most trusted and respected brand in home comfort.

CONVERSATION STARTERS

Page 13: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Sell Lyric

› WHO IS THE LYRIC CUSTOMER?

› HOW TO SELL

› CONVERSATION STARTERS

Conversation starters

When you’re talking with a customer, a few key questions can

provide the perfect lead-in for a conversation about Lyric.

“What does a typical week look like for you/your family?”

If it’s always busy, Lyric automatically makes

sure the home is comfortable when someone’s

there and saves energy when they’re gone.

Lyric adapts to their schedule, no matter

how often it changes.

“How often do you use apps?”

With Lyric, your customer can monitor and

manage home comfort from a mobile app,

providing peace of mind while they’re

at work or traveling.

“ Would you like your thermostat to remind you about routine maintenance and report on monthly energy usage?”

The Smart Cues feature will send alerts and

notifications for things like filter replacement,

seasonal maintenance and if the home’s

temperature is outside normal ranges. Plus,

homeowners will receive a monthly performance

summary with energy and cost savings tips.

“Does your thermostat have trouble keeping you comfortable on unusually hot, cold or humid days?”

�The Fine Tune feature accounts for temperature

and humidity, inside and out, when telling the

HVAC system how warm or cool to make the home,

so 72° feels like 72° even on a hot, humid day.

Plus, if the home feels too dry, or they notice

condensation on their windows, Lyric can connect

to a humidifier/dehumidifier, and they can control

it right from the app just like the thermostat.

BUSINESS GROWTH

Page 14: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

PORTAL BENEFITS

Business Growth

Big opportunities with the Lyric

thermostat and the Contractor Portal

Service is the cornerstone of your

company, and revenue is how it thrives.

Together with Lyric, the Contractor Portal

from Honeywell helps you connect with

current and prospective customers in a

whole new way — improving your already

great service (and your bottom line).

› PORTAL BENEFITS

Page 15: Comfort. Savings. Business. - Honeywell...customer segment most likely to purchase Lyric: Family Forwards. AVERAGE AGE, ABOVE AVERAGE WEALTH Family Forwards average 40-45 years of

Business Growth

OFFER MORE PROACTIVE SERVICE With the portal, you can remotely see your customers’

HVAC system data anytime, anywhere — helping you

solve potential problems before they happen.

REALIZE GREATER REVENUE POTENTIAL The portal offers recurring revenue as part of

an annual service agreement, and also connects

you to new leads from the retail channel.

ACHIEVE BETTER BUSINESS EFFICIENCIES

Built-in workflow tools help streamline your

service operations and help the customer

experience feel seamless.

Portal benefits

Apply Today »

Visit contractorpro.com

for information or contact your

Honeywell sales rep to inquire

about portal access.

© 2014 Honeywell International Inc.

› PORTAL BENEFITS