come to study in lucerne

Business Engineering│Innovation

in the Heart of Switzerland

Dr. Shaun WestBusiness Engineering|[email protected]/in/shaunwestwww.slideshare.net/ShaunWest

7 Universities of Applied Sciences in Switzerland

Lucerne – Study in the heart of Switzerland

World-famous center of culture and tourism

- Center of education

- Six schools (Engineering and Architecture, Business,

Information Technologies, Social Work, Art and Design,

and Music)

- A broad spectrum of attractive programs

Lucerne – Study in the heart of Switzerland

Lucerne University of Applied Sciences and Arts

Engineering&

Architecture

Business Art&

Design

MusicSocialWork

Information Technology

School of Engineering & Architecture

10 Bachelor programs (BSc degree) – 1 program in English

2 Master programs in Engineering and in Architecture (MSc degree)

2,053 Students

>200 R&D projects per year

>35 Continuous education programs

141 Full-time lecturer

58 Part-time lecturer

249 Assistant lecturer / Junior and senior researchers

59 Technical and administrative staff


Bachelor courses:

- Architecture

- Interior Design

- Civil Engineering

- Building Technology

- Electrical Engineering

- Computer Science

- Mechanical Engineering

- Business Engineering|Innovation

- Energy Systems Engineering

- Medical Technology

Master courses:

- Architecture

- Engineering


Student exchange on Bachelor’s and Master’s level ► 90 percent of

our business engineering students study one semester abroad

- Lectures and project works offered in English

- Participation in applied research projects and support in finding

internship opportunities in Swiss firms

- Exchange of lecturers

International Activities

Austria University of Applied Sciences Upper Austria, WelsDenmark University of Southern Denmark, Odense England Coventry University, Coventry

London South Bank University, LondonFinland Kymenlaakson University of Applied Sciences, Kotka

Lapin AMK, RovaniemiSavonia University of Applied Sciences, Kuopio

France Pierre Mendès France University, IUT2, Grenoble Germany Beuth University of Applied Sciences, Berlin

Hamburg University of Applied Sciences, HamburgMünster University of Applied Sciences, Münster

Ireland Dublin Institute of Technology, DublinNetherlands Amsterdam University of Applied Sciences, Amsterdam

Saxion University of Applied Sciences, EnschedePoland Lodz University of Technology, Lodz

Opole University of Technology, OpoleRussia St. Petersburg State Polytechnical University, St. Petersburg Spain Universidad Politécnica de València, València

University of Seville, Seville Sweden KTH – The Royal Institute of Technology, Stockholm

Södertörn University, HuddingeSwitzerland University of Applied Sciences and Arts of Southern Switzerland, Tessin

European Partner Universities (Engineering)

Australia University of the Sunshine Coast, Brisbane, QueenslandNew Zealand Otago Polytechnic Dunedin, Dunedin

Mexico Universidad de MonterreyUSA California Polytechnic State University (CalPoly), San Luis Obispo

Polytechnic Institute, Worcester – MassachusettsPurdue University, West lafayette – IndianaWentworth Institute of Techology, Boston – Massachusetts

Peru Universidad de Ingeniería & Technología UTEC, Lima

China The Hongkong Polytechnic University, HongkongTsinghua University, Beijing

India Indian Institute of Technology in Roorkee (IITR), RoorkeeIsrael Ariel University, ArielSouth Korea Hanyang University, Seoul Taiwan National Taiwan University of Science and Technology, TaipeiThailand Silpakorn University International College, Bangkok

Partner Universities from Overseas (Engineering)

We guarantee practical and future oriented studies

We have outstanding lecturers and highly motivated researchers

Our infrastructure is state of the art

BSc in Business Engineering|Innovation

Mathematics and Physics

- Mechanical Engineering, Electrical Engineering and Computer

Science

- Marketing and Accounting, Controlling, International Marketing

- Product Management, Strategic Management, Service Innovation,

Operations Management, etc.

- Industrial Design, Open Innovation, etc.

- Interdisciplinary projects with external partners

- Intensive weeks in February (Intellectual Property Management,

Lucerne International Winter School, Recycling) and in September

(Marketing Project, Leadership, Distribution Management,

Recycling)

BSc in Business Engineering|InnovationWide range of modules taught in English

Intensive week from February 5th to 10th 2017

- Topic: Design Thinking

- Lecturer: Prof. Larry Leifer from Stanford University

- 40 participants: 1/3 from Lucerne and 2/3 from our

international partner universities

- Participants from partner universities to be nominated by your

international office

- Conditions: all inclusive (course work, company visits, social

events, accomodation, food), travel expenses / additional food

(evening) to Lucerne to be paid by participants

International Winter School Lucerne

Château Chillon – Lake of Geneva

Top of Europe – Jungfraujoch

Ascona – Lake Maggiore

Bachelor-Diplomarbeiten | Jahrbuch 2015 | Seite 3

FH Zentralschweiz

Technik & Architektur

Lucerne University ofApplied Sciences and Arts

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Mothers today want to be more independent while knowing they provide their baby with the best. Aiming to help maintain the babies natural sucking behaviour as learned on the mother’s breast Medela conducted research with the University of Western Australia, resulting in the development of the feeding-solution Calma.

As there is no such product as Calma on the market, the feeding-solution can be named a radical innovation. Even though commercialization of a radical innovation is often the least well-managed process of the entire innovation process, it heavily influences the product’s performance afterwards.

Launched in 2010, the potential of the current target group is exhausted, what makes it hard to generate further sales.

Reacting to this, Medela requested a new marketing strategy for a relaunch of the product.

Applying the tools Marketing Mix and a SWOT Analysis led to a better understanding of the company and its surroundings. Based on the gained information a new marketing strategy was developed, regulating further marketing activities throughout Europe.

These also include the in shop appearance of the product and the necessity of educating professionals. Besides, a change of the packaging and an extension of the target group is recommended.

Developing a Marketing Strategy for a Radical Innovation

Graduand: Lena Herting Tutor: Peter Radcliffe-LunnExpert: Lars LosingerCommercial Partner: Medela AG

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Bachelor and Master Programs are very closely linked to Industry

Student: Simon René Burri

Lecturer: Dr. Silvio Di Nardo

Industrial partner: KNF Flodos AG

Concept «Shopfloor Management» for KNF Flodos AG

Student: Lena Herting

Lecturer: Peter Radcliffe-Lunn

Industrial partner: Medela AG

Developing a Marketing Strategy for a Radical Innovation

Student: Andreas Neuhaus

Lecturer: Thierry Aubert

Industrial partner: SUNCAR HK AG

Remote Diagnostics and Fleet Management for Construction Machines

Student: Marco Pfefferli


Industrial partner: Heliobus AG

Business Model «Heliobus Glassfloor AG»

Student: Fabio Röllin


Industrial partner: Leancom GmbH

Reduction of changeover times in operating theatre: Potential and opportunities for a service provider in Lean Healthcare

Student: Maximilian Zimmermann

Lecturer: Günter Zepf

Industrial partner: Schindler Elevator

Proof of Concept: New concept for distribution of goods in buildings

ServiceInnovation|DrShaunWest

Theuseofequipmentlife-cycleanalysistoidentifynewserviceopportunities

AstonSpringServitization Conference,May2015

Dr ShaunWestand AdrianoPascual

!

!

! ! ! ! ! ! ! !

!

!

BEST!PAPER!!!AWARD!Describing!a!Novel!Business!Model!in!Servitization!

!

presented(to:(

Shaun(West(&(Andriano(Pascual(

for$their$paper:$$

The$Use$of$Equipment$Life5Cycle$Analysis$$

to$Identify$New$Service$Opportunities$

Signed:((

$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$on$behalf$of$the$Organising$Committee(

$

Spring!Servitization!Conference!2015!18!–!19!May!2015!Aston!Business!School,!Birmingham,!UK!

Playbook:)real)people)managing)projects)From)developing)the)idea)to)measuring)success)Business)and)design)working)together)to)find)a)better)way)to)lead)projects))Inspired)by)‘Design)Thinking’)and)‘Agile)Project)Management’)to)create)a)“Visual)Project)Management”)framework)) ))Authors:)Renate)Akerhielm,)Hannes)Felber)and)Shaun)West)!! !! !

http://www.mheducation.co.uk/ebook-playbook-real-people-managing-projects-custom-ebook-for-svdertvrns

Your local bookstore can purchase using ISBN 9781526815347or [email protected]

Tuition fee CHF 800 per semester

Additional fees CHF 300 per semester

Accomodation CHF 400 to 800 per month

Groceries CHF 300 to 400 per month

Public transport CHF 50 to 70 per month

Health insurance CHF 90 to 180 per month

(for foreigners)

Third party liability insurance CHF 120 to 140 per year

Further information for bank accounts, scholarships, working

while studying, modules … at www.hslu.ch/international

Financial Matters – Cost of living (1 GBP = 1.25CHF )

In 2016 we have launched a new specialization in Business Engineering and Production

with two majors in:

- Product and Service Innovation

- Business Engineering and Operations Management

International firms are usually requesting a master degree for any senior position in project, product, service and innovation management as well as in business development.

This programme is a consecutive Master of Science in Engineering worth 90 ECTS in collaboration with six other Universities of Applied Sciences in Switzerland open to all graduates of Business Engineering programmes on Bachelor level.

Entry is both possible in spring and autumn.

2/3 1/3

min 9 ECTS

min 6 ECTS

min 9 ECTS

12 ECTS18 ECTS

In the Technical Scientific specialization the following elective modules are taught by lecturers from T&A:

- Business Strategy (Prof. Dr. S. Götte)

- Market Analysis & Forecasting (Dr. C. Imboden)

- Novel Principles of Innovation & Design (Prof. Dr. P. Link)

- Servitization of Manufacturing (Dr. S. West)

- Technology Management (Dr. C. Imboden and Dr. S. Di Nardo)

Elective modules can be chosen in many other technical areas.

Full- and part-time studies with

- Part-time employment at T&A

- or external employment up to 80%

- International experiences:- International weeks- Semester exchanges- Dual degrees (AUS, UK)

- Scholarships: www.hirschmann-stipendium.ch

Curriculum full-time studies within 3 semesters

min 9 ECTS min 9 ECTSmin 6 ECTS min 57 ECTS

12

Curriculum part-time studies within 5 semesters

12

min 9 ECTS min 9 ECTSmin 6 ECTS min 57 ECTS

Each master student is supported by an advisor:

- Development of individual study plan

- Supervisor for the individual project modules

- Support during international study experience

Contact/Study guidance/Application

- MSE student administration- Daniela Bucheli - Phone: +41 41 349 34 05- Mail: [email protected]

- MSE programme director- Prof. Dr. Jörg Worlitschek - Phone: +41 41 349 39 57- Mail: [email protected]

- MSE-BEP coordinator- Prof. Dr. Sascha Götte- Phone: +41 41 349 35 24- Mail: [email protected]

Thank you for your attention

come to study in lucerne

Education