““C.O.M.E. BACK WITH A C.O.M.E. BACK WITH A BACKPACK”BACKPACK”

Whitney Maggard

Ariel Bass

Brittany Parks

Renee&Rhiannon, Inc.Renee&Rhiannon, Inc.

RESEARCH

Situation Analysis Issue History and Background

The annual school supply drive lacks donations from local businesses and individual donors in Walker County.

Previous Communication Plans Projects benefiting needy Walker County residents

Primary Research Results Series of in-depth interviews

Relevant Secondary Research Past fundraising projects held by other non-profit

organizations

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RESEARCH

Key Publics Local businesses of Walker County Individual donors of Walker County

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OBJECTIVES To convince 10% of local businesses in Walker County

to donate to C.O.M.E.’s School Supply Drive by August 31, 2008.

To persuade 20% of Walker County residents over the age of 18 to donate to C.O.M.E.’s School Supply Drive during the 3 month period of May 31, 2008 to August 31, 2008.

To increase the donation of school supply packets for qualified families of Huntsville Elementary school students from 500 packets up to 25% more by August 31, 2008.

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PLANNING

Tactics Objective 1

Feature story Golf Tournament 2 News releases

Objective 2 Feature story Fundraising dinner News release

Objective 3 Flyer Order forms Drop-off boxes/List of school supplies

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TACTIC EXAMPLES

PLANNING

Calendar: May 31, 2008 – August 31, 2008

Budget: $500.00 Total cost of campaign: $160.00

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EVALUATION

Contact information

Attendance at events

Sign-in sheet

Overall campaign assessment: Items donated at conclusion of fundraiser Number of children assisted by School Supply

Drive

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