comcom prez 2010 km lite
DESCRIPTION
ComCom Oct 2010 overviewTRANSCRIPT
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The ComBar
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What is the ‘ComBar’
…a living, breathing content channel on the mobile home screen
Rotating Content Select to Pop-UP Interact With Content
• Read • Click Through • Download • Redeem
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What Can You Do With The ComBar?
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For Content, Retail, Sponsorship or Ad Sales
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But does it work ??
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A Larger Slice of the Cake!
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!"#$%!&%'%()*%+),-*%From ‘ordinary’ phone to ‘app-rich’
…and of course, we can also support iPhone development!
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iPhone and iPad%
• .$/)%0"1%2,1/3*1%
%/)*%401#$5%1*6$037-%21*8$*1%#*9*:02*1%0;%$<)03*%,3#%$<,#%,22-=%
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TV2 and TV3 in Norway%
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Dagbladet - Largest Newspaper in Norway%
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• Commercial Launch in Thailand 1. Dtac 2. AIS 3. True Move
• Impending Launch in Norway
• Telenor “Playground Agreement”
• Commercial Pilot with one of the world´s largest operators
• Preinstall Pilot with Nokia
• Preinstall Pilot with Samart
Where Are We Today?
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Svein Johnsen CEO
Kelly Moulton Director
Anders Solheim Marketing
Ådne Tveit Biz Dev
Scott Davies Sales
Arvid Torset CTO
Helge Stormoen CFO %%
Who Are We?
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CRM
User segmentation Banner Management Reporting / Analysis
Brand/Advertiser Consumer
Activity log
Banner
Reporting and invoice
Order
What We Offer
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……and back
From advertiser to end user…
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Partners & Customers
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Thailand
Joint Venture with BEC Tero
• The leading privately held media company in Thailand.
• We supply tech; they supply sales and marketing
• Live with all of the major operators
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Austria Trial
Commercial trial with major global operator • Users invited by SMS • 250 users • 25 advertisers: (McDonalds, Red Cross, Coca Cola, Kellogs, Biotherm.)
• Media Partner (Der Kurier) with news feeds (RSS)
• Results • 10-12% clickrate first day with every banner update • 8-10% clickrate first four days.
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The ComBar Interactive Experience
9 Reasons Why…..
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… yet high impact & long dwell times
1: Click to activate full screen…
Non intrusive…
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… Interact with Rich Media Pop Ups
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2: Get Rich Updated Content
News Feeds
Weather Feeds
Coupons, Barcodes, SMS vouchers
Direct Trackable Advertising
Results Feeds
Sponsorship Content
Marketing Promotions
VIP Services
Etc…%
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3. Content Rotates with Every Click
Every user interaction with the phone rotates the content, as well as users being able to manually flick though.
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4: Capture & Target Your Customers
Offers, Click-throughs, VIP Content, SMS Drivers, etc…
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5: Exclusive Discounts / Content
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6: Coupons / Vouchers / Tickets
Distribute unique 2d digital barcodes directly to the users mobile which can be redeemed in store, in venue, in Stadium, etc.
>$-/1$?"/*%@*#*82A03%+0#*-%03*%0;%/B0%B,C-%
1) Directly scanned into your POS via handset scanner
or
2) Manual entry against a web-based database
Dependent on POS capabilities
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7: RSS Feeds = Up To Date Info
Keep content up-to-date and relevant…
World News
Localisation
Weather
Sports
Special “act now” offers
Social media harvesting & push updating
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8: Build Dialogues/Databases
Courtesy of our partner, vidamo.no
• Publish content directly to ComBar screen
• Instantly response to queries
• Build an opt in database
• Develop unique customer databases…
• Profile customers by activities
• Track Interaction
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9: Self service back-end
• Publish bespoke content directly to idle screen
• Advanced monitoring of user behavior
• Automated reports
• Avail in Q1 2011
More Magic Behind The Scenes