November 17, 2009

Comcast Spotlight Online Solutions

Reach. Efficiency. Quality.

Reach. Efficiency. Quality.

• Display Advertising● 300x250● 728x90● 160x600

• Text Links• Video Pre-Roll• In-Banner Videos• Custom Opportunities

● Takeovers● Roadblocks● Trivia Games● Sponsorship

• Search• Geo-Targeting

Reach - Comcast.net

• Comcast.net– 16.9 Million Unique Visitors / mo

• 418,000 Unique Visitors in the Washington DC

– 3.6 Billion Monthly Page Views

– 38 Million Monthly Videos– 17.4 Average Visits per Visitor

– 8.6 Average Minutes per Visit

• First Look– 64% of Comcast High Speed

Households keep Comcast.net as their default Home Page

• Coming back for more– Content– Email

Source: comScore 2009

• #2 ISP in the US – More than 15 million subscribers

REACH - Top Web Domains in DC

Source: comScore Media Metrix Local Market report / Washington, DC August 2009. Base Total Audience, Average Daily visitors (000)

Average Daily Visitors (18+)

Reach - Comcast Digital Entertainment

• Comcast Digital Entertainment is 4 great sites with one opportunity to reach entertainment enthusiasts

• Best-in-class Entertainment Sites

Fandango Fancast Movies.com

ScreenRant

NEW!

Reach - Comcast Automotive Vertical

• A collection of over 50 auto-related web sites– One Network Purchase for over 50 automotive

websites• Reaches the “in-market” car buyer

– LOCAL Inventory• Best way to gain maximum exposure

Efficiency

Efficiency

Finance

Home Page Entertainment News

Sports

Sign InMail Center

The 300x250 banner is always located above the fold

Efficiency

• Customized Solutions

Quality Water Glen Ridge ‘s comments on

Comcast.net: “We have been trying many new

avenues for online advertising and none have been as fast or give as high a return as Comcast.net. I have seen better results in two weeks than I have using other sites for several months.

The number of impressions offered by Comcast was impressive and paired with the average click-through rates; I knew we had to give it a shot. I couldn’t be happier with the results we are getting.

Comcast has sent us hundreds of qualified clicks and new leads. Our conversion rate to leads is almost 4%, which is higher than it has ever been.”

-Adriana Talatinian Internet Marketing Mgr for Northern

Acres

Campaign start date: JuneCampaign end date: October Placement: Home, News, Finance pagesCTR: .48%

Quality

• Sticky • Visitors • Localized • Personal • No Clutter • Performance• Targeting

Thank You!