comblu case study - windows live

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Find Windows Live power users and spread their stories about the depth and breadth of Windows Live Identify and activate customer bloggers who are passionate about Windows and possess deep product knowledge. Engage them to create brand-building stories and syndicate their brand love across Microsoft’s social ecosystem. Identify and activate Windows Live advocates Engage them to create brand-building stories Syndicate their brand love Drive visitors to product pages Story syndication drives 30% of Web traffic Increase product use Increase brand loyalty Strategy: ComBlu’s Role: Results: Mission:

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Page 1: ComBlu Case Study - Windows Live

Find Windows Live power users and spread their stories about the depth and breadth of Windows Live

• Identify and activate customer bloggers who are passionate about Windows and possess deep product knowledge.

• Engage them to create brand-building stories and syndicate their brand love across Microsoft’s social ecosystem.

• Identify and activate Windows Live advocates

• Engage them to create brand-building stories

• Syndicate their brand love

• Drive visitors to product pages

• Story syndication drives 30% of Web traffic

• Increase product use

• Increase brand loyalty

Strategy:

ComBlu’sRole:

Results:

Mission:

Page 2: ComBlu Case Study - Windows Live

Are You Interested In…

• Our Website and eBooks at: ComBlu.com

• Our Blog: ComBlu.com/Lumenatti

• Twitter: @ComBlu

We’d love to talk!

Kevin Lynch

[email protected]

312.649.1687

Kathy Baughman

[email protected]

312.649.1687

You can also check out:

• Learning more about community best practices?

• Getting a customized best practice review?

• Finding out how ComBlu can turn your communities into High Performers?