comblu case study - own
TRANSCRIPT
Engage viewers during Oprah’s farewell season and Leverage their passion to create an audience for the new Oprah Winfrey Network
• Create a reputation management (gamification) system that incents and rewards active community engagement and participation in major promotional campaigns.
• Build a rewards and recognition system that supports loyalty and helps build a new brand:
– “Get out the vote” campaigns
– Contribute ideas
– Spread the word
• Highest engagement levels
• Brand-building behaviors rewarded
Strategy:
ComBlu’sRole:
Results:
Mission:
Are You Interested In…
• Our Website and eBooks at: ComBlu.com
• Our Blog: ComBlu.com/Lumenatti
• Twitter: @ComBlu
We’d love to talk!
Kevin Lynch
312.649.1687
Kathy Baughman
312.649.1687
You can also check out:
• Learning more about community best practices?
• Getting a customized best practice review?
• Finding out how ComBlu can turn your communities into High Performers?