comblu case study - own

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Engage viewers during Oprah’s farewell season and Leverage their passion to create an audience for the new Oprah Winfrey Network Create a reputation management (gamification) system that incents and rewards active community engagement and participation in major promotional campaigns. Build a rewards and recognition system that supports loyalty and helps build a new brand: “Get out the vote” campaigns Contribute ideas Spread the word Highest engagement levels Brand-building behaviors rewarded Strategy: ComBlu’s Role: Results: Mission:

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Page 1: ComBlu Case Study - OWN

Engage viewers during Oprah’s farewell season and Leverage their passion to create an audience for the new Oprah Winfrey Network

• Create a reputation management (gamification) system that incents and rewards active community engagement and participation in major promotional campaigns.

• Build a rewards and recognition system that supports loyalty and helps build a new brand:

– “Get out the vote” campaigns

– Contribute ideas

– Spread the word

• Highest engagement levels

• Brand-building behaviors rewarded

Strategy:

ComBlu’sRole:

Results:

Mission:

Page 2: ComBlu Case Study - OWN

Are You Interested In…

• Our Website and eBooks at: ComBlu.com

• Our Blog: ComBlu.com/Lumenatti

• Twitter: @ComBlu

We’d love to talk!

Kevin Lynch

[email protected]

312.649.1687

Kathy Baughman

[email protected]

312.649.1687

You can also check out:

• Learning more about community best practices?

• Getting a customized best practice review?

• Finding out how ComBlu can turn your communities into High Performers?