Tap employees to serve as Reputation Ambassadors and Motivate them to be vocal advocates for the Allstate brand

• Determine key elements of the Allstate brand.

• Define how the Allstate brand could be consistently applied to written and verbal communications.

• Demonstrate brand application to internal advocates.

• Leverage advocates to take the program virally across the company.

• Craft mission; recruit business leaders as charter members

• Identify and activate core Ambassadors group

• Develop tools to sustain meaningful engagement

• Introduce social tools to accelerate adoption

Mission:

• Exceeded recruitment targets within first three months of program

• Developed dynamic channel as voice of the brand

• Optimized participation, interaction and education through Advocate Action Center

Strategy:

ComBlu’sRole:

Results:

Brand Ambassadors

Are You Interested In…

• Our Website and eBooks at: ComBlu.com

• Our Blog: ComBlu.com/Lumenatti

• Twitter: @ComBlu

We’d love to talk!

Kevin Lynch

klynch@comblu.com

312.649.1687

Kathy Baughman

kbaughman@comblu.com

312.649.1687

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