Combined Experience in: Hotel Operations

Casino Operations

Hotel Marketing

Casino Marketing

Hotel Group Sales

Advertising & Public Relations

Our experience includes a wide spectrum of consulting and hands-on success in: Casino Resorts

Caribbean Hotels & Resorts

Corporate Hotels

Conference Centers

Convention Hotels

Condo Hotels

Key Management Group manages successful

hotels, casinos and resorts worldwide.

The company specializes in making and

keeping hospitality properties profitable

through dynamic and state-of-the-art

operational management.

With its team of seasoned professionals,

Key Management Group brings decades of

real-world experience to hospitality consulting

and management services including

operations management, sales and marketing,

comprehensive feasibility research and

acquisition and pre-opening consulting.

Key Management Group is unequaled

in the industry … and your KEY to

confident success and long-term

profitability.

FEASIBILITY STUDIES:

“Build it and they will come” is dangerous thinking.

If you are considering building, purchasing or expanding a hotel or resort property, make certain you’re making the most informed decisions. Look to Key Management to provide the objective, thorough and essential information you need to make those judgments:

MArkETIng rESEArch: Who will be - or should be - your prospective customers? A Demographics Analysis will enable you to identify and understand the customer base you can expect to attract and assess its profitability value.

A Marketing Overview provides you with a wide-perspective view of the marketplace in which you will be competing - including important trends that can impact profitability.

A Competitive Market Analysis is essential to identify and assess your competition…and strategize your positioning to achieve a competitive advantage.

EconoMIc AnALYSIS : We put the numbers to the project to assess its financial viability. Do the numbers work? We outline and clarify assumptions, sources of business, identify and define market segments and provide a hypothetical financial pro forma for the project.

rEcoMMEnDATIonS: We put all the information together and offer an analytical set of recommendations of how to best make the project work, if feasible… or rethink the approach to make it feasible.

BUILDIng • PUrchASIng • ExPAnDIngBUILDIng • PUrchASIng • ExPAnDIng

Before you invest…Too many properties spend their first year or two after opening making up for ill-advised decisions made early. Key Management Group will help you make informed decisions grounded on expertise and experience.

TAkEovEr SErvIcES: •Franchise affiliation including evaluations and agreements• Immediately secure and stabilize complete asset including hotel staff• Inventories of all physical assets including FF&E, silver, glass, china, and expendables• Analysis of cash position upon takeover• Identification of capital investment requirements• Construction and renovation management including design assistance• Full due diligence

MArkETIng Key Management Group will deliver a pre-opening marketing plan. This plan will include marketing, positioning and advertising campaign proposals for the pre-opening stage of the project. Key will develop all logos, designs and marketing concepts. Key will also evaluate and negotiate franchise affilitation.

FooD AnD BEvErAgEKey Management Group will develop all food and beverage concepts including - but not limited to - kitchen equipment, restaurant design, menu design, recipes, restaurant and bar concepts, employee training and procedures.

EngInEErIngKey Management Group will recommend and review all equipment proposed by architects during the construction phase, including all kitchen equipment, security and surveillance, laundry equipment, safety and HVAC.

cASInoKey Management Group will make recommendations on casino design, decor, equipment and floor layout. Key Management Group will also present to the owner a casino pre-opening marketing plan.

Key will establish procedures and training for employees, casino accounting procedures, hard count and soft count procedures and all casino operation procedures.

FInAncIALKey Management Group will analyze the cash position, inventory all physical assets, identify capital investment requirements and establish a pre-opening budget. Key will also establish a pre-opening checklist to address such issues as opening of bank operating accounts, merchant account numbers, employee benefits, human relations procedures, insurance policies and service contracts.

oPErATIonALKey Management Group will assist in identifying and recruiting key management and sales personnel during the pre-opening stage. Key will establish operational guidelines and procedures. Key will assist in the selection of FF&E to insure first class operational standards and invite an inspection by the “American Hospitality Institute” so as to establish five star rating qualifications for the owner.

Every phase of operations is important… every management judgment is critical …Our experienced and knowledgeable management professionals optimize technology, systems, facility and human capital to ensure maximum profitability.

MAnAgEMEnT SErvIcES Internal controls in order to maximize profit Develop annual business plan Participate in the daily operation Maximize F&B profit Health insurance (corporate group plan) Labor management program Payroll control system Preventive maintenance program Energy maintenance program Monthly financial reports Annual operational review

FInAncIAL SErvIcES Feasibility studies Market assessments Project pro forma Due diligence Operating and capital budgets Monthly operational cash forecast Asset management Disposition services

rISk MAnAgEMEnT SErvIcES Employee safety programs Acquiring liquor licenses Fire and disaster safety programs

SALES AnD MArkETIng ExPErTISEKey Management Group will place your hotel in the worldwide distribution system

Customized marketing plan Advertising / public relations Seamless connectivity to GDS Private label services including dedicated 800 toll free reservations Exposure to major travel websites Internet booking engines such as: Expedia and Travelocity Worldwide voice reservations Revenue / yield management

hUMAn rESoUrcES Employee training Motivational programs Wage survey Quality assurance

Key Management Group provides all operational services after opening including:

conDo hoTELS Key Management Group manages successful Condo Hotels in the Caribbean and Central America. The different local laws related to tax benefits and investment incentive opportunities for developers has attracted more and more developers to venture into this growing sector of the industry. It is the Hospitality Industry “with a twist”.

Key Management Group’s marketing force can fill rental pool inventories to record levels, while matching or exceeding the hotel operation service requirements of any of the major Hotel Franchise Companies.

Key Management Group understands the complicated laws and formulas related to a Condo Hotel operation. The experience acquired by Key Management Group in accounting for the complicated formulas of revenue distribution between the operator, rental pool, and developer is priceless.

ThE DEvELoPEr What a great scenario! Develop a project, build it, and recover your investment before the hotel opens! In many Caribbean and Central American countries, it is possible to recover over 100% of the investment before the first guests even arrive. Between the local tax incentives, and the pre-sale of Condos, the developer’s up-front

risk is minimized. In Puerto Rico, for example, local development laws are very strict but in the case of Condo Hotel development, the regulations are very favorable for this type of investment. It requires experience and know-how to navigate through the maze of local requirements and permits. Key Management has the extensive knowledge and expertise to insure a fast and cost-effective acquisition of all permits and approvals.

ThE conDo oWnEr The Condo Hotel owner/buyer has a deed that is worth the real estate value of the property. The owner is entitled to use his Condo for a specified number of weeks or nights per year. The Owner places his Condo in the hotel rental pool when not in use by the Owner. When a Condo is rented, a portion of the revenue is placed in a “rental pool” account. At the end of each month, depending on the conditions placed in the Developer/Buyer contract or prospectus, the owner receives a check from the rental pool. All owners receive the same amount regardless of which units were rented. In many cases the owners recover 100% of their mortgage payment each month, thus making their investment pay for itself.

ThE hoTEL oPErATorKey Management Group has the experience and ability to operate and market the property on behalf of the rental pool as a first class hotel operation. In many cases the Condo Hotel can be franchised by most of the U.S. based Hotel Companies. It is imperative that services and facilities provided by the resort are in accordance with the highest standards imposed by any Franchise Company or established rating systems. Therefore, Key Management Group’s vital input and recommendations are focused on protecting the “real estate” value on behalf of the owners and the Resort.

The higher than "standard" service and amenities combined with a renowned Franchise Flag provides for increased real estate value.

ThE hoTEL FrAnchISE coMPAnY The Hotel Franchise Company in many cases is eager to get involved with a Condo Hotel for three reasons.

1. Many Condo Hotel locations are built in areas where local zoning rules would prohibit the building of a new hotel but would allow a “Condo Hotel”.

2. In many cases, it provides for the Franchise Company to have a presence in the selected area.

3. Many Hotel Franchise Companies want to further develop and enhance their own “Suites” brand since many Condo Hotels have larger apartments than the average “All Suites” Hotel.

Key Management Group is closely affiliated with two major Hotel Franchise Companies at this time.

ThE gUESTGuests benefit greatly by staying in a Condo Hotel. They get the space and comfort of an apartment for the price of a hotel room!

From the guest’s point of view, the rental pool issue and all the other complicated "behind the scenes" Owner/Developer/Operator formulas are seamless. The total "Resort vacation" experience is what matters to them.

Key Management Group can operate the Resort in accordance with the Franchise requirements and better. The better the product, the higher the rate – the better the rental pool payments, the higher the franchise fees. It's a win-win for everyone.

kEY MAnAgEMEnT groUP cLIEnTS IncLUDE:

For client contacts, call Key Management Group and we will direct you to the appropriate person for your area of interest.

Guanacaste Province, Costa Rica

Key Management Group has the expertise and experience to ensure the highest level of success for your property. Call us today at 609-653-4321 or toll-free at 888-653-4321fax at 609-653-2323 or send us an e-mail: key@KeyManagementGroup.com

Corporate Office:199 New Road., Suite 55Linwood, New Jersey 08221

www.KeyManagementGroup.com

Let’s talk!