combating counterfeiting and piracy collaboration against corruption david s. howard director,...
TRANSCRIPT
Combating Counterfeiting
and Piracy
Collaboration Against Corruption
David S. Howard
Director, Product Protection
Global Brand Integrity
Johnson & Johnson
Medical Device & Diagnostics
Chairman, International Authentication Association
4th Global Congress
February 3-5, 2008
Our CredoOur Credo The Four TenetsThe Four Tenets
• CustomersCustomers
• EmployeesEmployees
• CommunityCommunity
• StockholdersStockholders
The Four TenetsThe Four Tenets
• CustomersCustomers
• EmployeesEmployees
• CommunityCommunity
• StockholdersStockholders
World’s Most Comprehensive and World’s Most Comprehensive and Broadly Based Health Care CompanyBroadly Based Health Care CompanyWorld’s Most Comprehensive and World’s Most Comprehensive and
Broadly Based Health Care CompanyBroadly Based Health Care Company
More than 200 Operating CompaniesEmploying Over 120,000 Employees
Operating In 57 Countries Selling Products in 175 Countries
More than 200 Operating CompaniesEmploying Over 120,000 Employees
Operating In 57 Countries Selling Products in 175 Countries
Global PresenceGlobal Presence
Anti-Anemia
Antipsychotics
Anti-TNF
Hormonal Contraceptives
Quinolone Anti-Infective
Coronary Stents
Minimally Invasive Surgery
Orthopaedics
Sutures
Anti-Anemia
Antipsychotics
Anti-TNF
Hormonal Contraceptives
Quinolone Anti-Infective
Coronary Stents
Minimally Invasive Surgery
Orthopaedics
Sutures
Lo-Cal Sweeteners
Blood Glucose Monitoring
Blood Screening & Typing
Electrophysiology diagnostics & catheters
Disposable Contact Lenses
OTC Pharmaceuticals
Sanitary Protection
Wound Care
Baby & Kids Care
Lo-Cal Sweeteners
Blood Glucose Monitoring
Blood Screening & Typing
Electrophysiology diagnostics & catheters
Disposable Contact Lenses
OTC Pharmaceuticals
Sanitary Protection
Wound Care
Baby & Kids Care
Johnson & Johnson Brands and Products #1 or #2
Johnson & Johnson Brands and Products #1 or #2
Leadership in Major MarketsLeadership in Major Markets
* Selected examples* Selected examples
Business Segments: Consumer Business Segments: Consumer
• Adult Skin Care
• Baby & Kids
• Wound Care
• Oral Care
• Women’s Health
• Over The Counter Products
• Adult Skin Care
• Baby & Kids
• Wound Care
• Oral Care
• Women’s Health
• Over The Counter Products
Business Segments:PharmaceuticalsBusiness Segments:Pharmaceuticals
• Central Nervous SystemCentral Nervous System
• Pain Management Pain Management
• Infectious DiseaseInfectious Disease
• VirologyVirology
• OncologyOncology
• BiotechnologyBiotechnology
• Central Nervous SystemCentral Nervous System
• Pain Management Pain Management
• Infectious DiseaseInfectious Disease
• VirologyVirology
• OncologyOncology
• BiotechnologyBiotechnology
• Surgical implantsSurgical implants
• InstrumentsInstruments
• Needles and suturesNeedles and sutures
• Blood glucose monitoring Blood glucose monitoring systemssystems
• Wound closure devicesWound closure devices
• Endoscopic instrumentsEndoscopic instruments
• Contact lensesContact lenses
• Surgical implantsSurgical implants
• InstrumentsInstruments
• Needles and suturesNeedles and sutures
• Blood glucose monitoring Blood glucose monitoring systemssystems
• Wound closure devicesWound closure devices
• Endoscopic instrumentsEndoscopic instruments
• Contact lensesContact lenses
• Orthopedic products for Orthopedic products for joint repair and replacement joint repair and replacement and for correcting spinal and for correcting spinal deformitiesdeformities
• Medical devices, including Medical devices, including Cardiovascular monitoring; Cardiovascular monitoring; Shunts; Coronary stentsShunts; Coronary stents
• Diagnostics used in Diagnostics used in physicians' offices and physicians' offices and laboratories for laboratories for identification of diseases identification of diseases such as hepatitis Csuch as hepatitis C
• Orthopedic products for Orthopedic products for joint repair and replacement joint repair and replacement and for correcting spinal and for correcting spinal deformitiesdeformities
• Medical devices, including Medical devices, including Cardiovascular monitoring; Cardiovascular monitoring; Shunts; Coronary stentsShunts; Coronary stents
• Diagnostics used in Diagnostics used in physicians' offices and physicians' offices and laboratories for laboratories for identification of diseases identification of diseases such as hepatitis Csuch as hepatitis C
Business Segments: MD&DBusiness Segments: MD&D
Global Brand Integrity – Why We ExistWhy We Exist
• Patients are at RiskPatients are at Risk
• Our Brands are at RiskOur Brands are at Risk
• Our customer trust is at RiskOur customer trust is at Risk
We believe our first responsibility is to the doctors, nurses and patients, to mothers and fathers and all others that use our products…
J&J Counterfeit & Tampered ProductJ&J Counterfeit & Tampered Product
Global Brand Integrity – What We Have SeenWhat We Have Seen
Global Brand IntegrityGlobal Brand IntegrityHow We Have OrganizedHow We Have Organized
R&D Manufacture Distribution Market
Warehousing & Distribution
Product Development & Manufacture
Global Business Operations
Secondary Wholesalers&& Distributors
Global Market
Suppliers
Counterfeiters
AuthorizedDistributors
Hospitals & Pharmacies
Product Protection
Supply and Channel Integrity
Market Monitoring
J&J Global Brand IntegrityJ&J Global Brand Integrity
A Global ReachA Global Reach
The Great Observation!!!
THIS IS TOO BIG FOR US ALONE
WE’LL NEED HELP IF WE PLAN TO SUCEED
IN MAKING A DIFFERENCE
Who can we trust?
Who can help us focus on our important needs?
An association open to authentication suppliers and end users
An association dedicated to helping all end users find viable solutions
An association dedicated to taking up the battle against counterfeiting
An association with a single mind set, to fix the problem quickly and completely
Bottom Line for J&J, the IAA was an association that exemplified our CREDO
The Great Discovery
The Path Ahead
TO THE SUPPLIERS IN THE AUDIENCE
If you have strong technology today but not sure how to deploy it…If you’re tired of trying to figure out how to sell to big corporations…If you want to strengthen your voice to influence future direction…
Consider joining the IAA and help to build a stronger industry
The Path Ahead
TO MY FELLOW BRAND OWNERS IN THE AUDIENCE
If you have a problem and don’t know where to turn…If you have deployed technology today but you are not sure it’s effective…
If you’re not certain what problem you are trying to solve…If you just need help sorting through the maze of what to do…
Consider joining us in the IAA
Our membership will help you&
I will help you
Thank You
David S. Howard
Director, Product Protection
Global Brand Integrity
Johnson & Johnson
Medical Device & Diagnostics
Chairman, International Authentication Association
4th Global Congress
February 3-5, 2008