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INDEX

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PAN ARAB BROADCASTING

NEW MEDIA AND BROADCASTING

TECHNOLOGY

NEW DIGITAL DISTRIBUTION

WHO IS GOING TO SURVIVE ?

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BROADCASTING PAN ARAB WORLD

BROADCASTING

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BROADCASTING

1985

PAN ARAB WORLD

Governmentcontrolledchannels

Consumers

Advertisers

1990

• Terrestrial transmission

• Average of 3 Channels per Country plus access to an average of two extra channels from neighboring Countries

• Programming widely similar and a to news, social and religious content

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BROADCASTING

1991

PAN ARAB WORLD

The advent of the first Gulf War witnessed viewers massively tuning into CNN's live broadcast. This was a turning point in the history of Arabic Broadcasting

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BROADCASTING

First satellite launch Arabsat 1A20 transponders

1985

Fourth generation BADR 432 transponders

2006

PAN ARAB WORLD

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BROADCASTING PAN ARAB WORLD

200

300

20062008

Number Of Free To Air Channels

+750%

2011

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Deutsch Welle set up a 24Hr news service in first quarter 2008

BROADCASTING PAN ARAB WORLD

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U$ 35 Million investment on Arabic News Broadcast

BROADCASTING PAN ARAB WORLD

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State owned Russia Today planned 40 million U$ investment for WEB and TV in Arabic

BROADCASTING PAN ARAB WORLD

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BROADCASTING

0 275 550 825 1,100

1,051

510

490

425

255

Mandarin

English

Hindi

Spanish

Arabic

* Million

Spoken Languages in the World

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BROADCASTING PAN ARAB WORLD

2006 2015

Jobs in the industry

+25%

69%

31%44%

56%Locals

Expats

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• 1994 - Launch - 20 encrypted channels (16 television and 4 radio )• Orbit is the first fully digital broadcaster in the world• Decoder priced 10.000 U$

BROADCASTINGPlayers - Non Gov - Pay

PAN ARAB WORLD

• 2000 - 28 thematic channels• 2002 Pay Per View• 2006 Move from Italy to Bahrain• 2008 48 Channels• 2010 Merge with Showtime

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• Main competitor with Orbit TV in the Region• 35 Channels Movies - Entertainment - Lifestyle - Sport• ShowBox

BROADCASTINGPlayers - Non Gov - Pay

PAN ARAB WORLD

• English Premiere league ( lost in 2009 )• 120 Million U$ - 3 Years

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BROADCASTINGBroadcasters Audit

PAN ARAB WORLD

RATINGS

?

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BROADCASTINGBroadcasters - Advertisers

PAN ARAB WORLD

Program Specific Sponsorship

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BROADCASTINGBroadcasters - New Media New Media

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BROADCASTINGBroadcasters - New Media New Media

Access and Post Content anywhere anytime

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BROADCASTINGBroadcasters - New Media

Technical Quality

320 X 240

720 X 576

1920 X 1080

720 X 480

4096 X 2160

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BROADCASTINGBroadcasters - Advertisers

PAN ARAB WORLD

Click Count

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MULTIMEDIATECHNOLOGY

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TECHNOLOGYVideo Editing Suite

200220062010

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TECHNOLOGY - New Digital Distribution Models

TECHNOLOGY

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TECHNOLOGY - New Digital Distribution Models

TECHNOLOGY

TECHNOLOGY

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TECHNOLOGY - New Digital Distribution Models

TECHNOLOGY

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TECHNOLOGY - New Digital Distribution Models

TECHNOLOGY

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TECHNOLOGY - New Digital Distribution Models

In a ecosystem where I can access content for free, who is going to survive and how?

TECHNOLOGY

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TECHNOLOGY - New Digital Distribution Models

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TECHNOLOGY - Internet as a Copy Machine

TECHNOLOGY

The internet is a copy machine.

In order to send a message from one corner of the globe to the other, the protocols of communication demand that the whole message be copied along the way several times.

by Kevin Kelly

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TECHNOLOGY -Distribution system

TECHNOLOGY

This super-distribution system has become the foundation of world economy and wealth.

The instant reduplication and distribution of data, ideas, media and news is reshaping the way we interpret the world.

The previous distribution model was based on producing , delivering and selling unique copies , some for free and some with a subscription system.

by Kevin Kelly

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TECHNOLOGY -FREE ASSETS

TECHNOLOGY

If reproductions of media contents can be copied and distributed for free, how can the system can keep going?

Well, what can't be copied?

by Kevin Kelly

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TECHNOLOGY - BETTER THAN FREE

TECHNOLOGY

There are a number of qualities that can't be copied : Immediacy

Personalization

Interpretation

Materialization

Trust

by Kevin Kelly

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TECHNOLOGY - BETTER THAN FREE

TECHNOLOGY

ImmediacySooner or later you can find a free copy of whatever you want, but getting a copy delivered to your inbox the moment it is released or produced by its creators is a generative asset.

Many people go to movie theaters to see films on the opening night, where they will pay a hefty price to see a film that later will be available for free.

Hardcover books command a premium for their immediacy.

First in line often commands an extra price for the same asset.

by Kevin Kelly

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TECHNOLOGY - BETTER THAN FREE

TECHNOLOGY

PersonalizationThe copy of a book can be custom edited by the publishers to reflect your own previous reading background.

A version of a movie you buy may be cut to reflect the rating you desire (no violence, dirty language, etc)

Personalization requires an ongoing conversation between the creator and consumer, artist and fan, producer and user.

by Kevin Kelly

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TECHNOLOGY - BETTER THAN FREE

TECHNOLOGY

InterpretationSoftware is free,the manual, $10,000

To get copy of your DNA sequence is now very expensive, but soon it won't be.

Soon pharmaceutical companies will pay you to get your genes sequence.

So the copy of your sequence will be free, but the interpretation of what it means will be very expensive. ( Genetic tailored Aspirin)

by Kevin Kelly

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TECHNOLOGY - BETTER THAN FREE

TECHNOLOGY

MaterializationPDFs are fine, but sometimes it is much better to have the same words printed on bright white cottony paper, bound in leather. Feels good.

The music is free but the bodily performance expensive. This formula is quickly becoming a common one for not only musicians, but even authors.

The book is free; meeting the author has a cost.

by Kevin Kelly

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TECHNOLOGY - BETTER THAN FREE

TECHNOLOGY

TrustTrust cannot be copied. You can't purchase it. Trust must be earned, over time.

It cannot be downloaded. Or faked. Or counterfeited.

If everything else is equal, you'll always prefer to deal with someone you can trust.

So trust is an intangible that has increasing value in a copy saturated world.

by Kevin Kelly