com info - volusia county government online · ymi si c tmarine science center ylyonia...
TRANSCRIPT
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Dave ByronCommunity Services Director
Claudia PizarroOffice Manager
Joanne MagleyCI Manager
B i W dl d
Jeff CrumbleyPhotographer
Pat KuehnCI SpecialistBernice Wendland
Information Desk
Photographer
Tyler WehmeierWebmaster
Andrew CardonaVideographer
CI Specialist
Kendra LeeCI Specialist
Brian BellGraphic Designer
Paul RadetskyGraphic Designer
Media relations Media relations Crisis communicationsCrisis communicationsPublic records requests Public records requests Websites Websites
Publications and graphic designPublications and graphic designPublications and graphic designPublications and graphic designSpecial events Special events MultimediaMultimedia
Public information campaiPublic information campaignsgnsMarketing and advertising Marketing and advertising
Centralized source Centralized source
N lN lNews releasesNews releases
Respond to requestsRespond to requestsfor information for information
News releases, which News releases, which adhere to AP style, adhere to AP style, disseminate emergency disseminate emergency information and announce information and announce public programs, public programs, meetings and initiatives.meetings and initiatives.
Staff sent 1,000 releases Staff sent 1,000 releases in 2014.in 2014.
Staff responds 24/7 Staff responds 24/7 to hurricanes, to hurricanes, t d fl dt d fl dtornadoes, floods, tornadoes, floods, wildfires and wildfires and airport airport emergencies.emergencies.
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PIOs from public agencies PIOs from public agencies in Volusia and Flaglerin Volusia and Flaglerin Volusia and Flagler in Volusia and Flagler counties coordinate counties coordinate information by having information by having a focused message . a focused message .
CI staff provides CI staff provides updated emergencyupdated emergencyupdated emergency updated emergency information during information during EOC activations. EOC activations.
CI assists visitors, CI assists visitors, compiles the county compiles the county meeting calendar, meeting calendar, answers webmail, answers webmail, and catalogs daily and catalogs daily newspaper clips.newspaper clips.
All state, county and All state, county and municipal recordsmunicipal records
f lf lare open for personal are open for personal inspection and copying inspection and copying by any person. by any person.
Individuals do not need Individuals do not need to provide name, address, to provide name, address,
h b ffili ih b ffili iphone number, affiliation phone number, affiliation or show a special purpose or show a special purpose or legitimate interest toor legitimate interest toaccess public records. access public records.
Community Information Community Information
processed 200 publicprocessed 200 publicprocessed 200 public processed 200 public
records requests records requests
in FY 2014. in FY 2014.
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FlyDaytonaFirst.comFlyDaytonaFirst.com
MarineScienceCenter.comMarineScienceCenter.comV l i Hi tV l i Hi t
Volusia.orgVolusia.org
Votran.orgVotran.orgVolusiaHistory.com VolusiaHistory.com
DeBaryHall.comDeBaryHall.comLyoniaPreserve.comLyoniaPreserve.comSports Volusia.comSports Volusia.com
OceanCenter.comOceanCenter.com
ECHOtourism.comECHOtourism.com
FloridaBusiness.orgFloridaBusiness.org
GreenVolusia.orgGreenVolusia.org
VolusiaSheriff.orgVolusiaSheriff.org
Volusia.org had 6 million Volusia.org had 6 million unique visitors in 2014.unique visitors in 2014.Webmaster handlesWebmaster handlesWebmaster handles Webmaster handles design and content.design and content.
Staff answers 500 Staff answers 500 webmailswebmails a month.a month.
Most visited pages:Most visited pages:
•• Property AppraiserProperty Appraiser•• Sheriff’s OfficeSheriff’s Office•• LibrariesLibraries•• County CouncilCounty Council
The website was The website was redesigned to redesigned to present information present information ppin a modern, in a modern, useruser--friendly friendly format. format.
Home pageHome pageincludes includes extensive extensive calendar calendar of events.of events.
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This new website This new website catalogs all catalogs all
sporting events sporting events in Volusia County.in Volusia County.
BrochuresBrochuresNewslettersNewsletters
AdvertisementsAdvertisementsInvitationsInvitations
Signs, postersSigns, posters
The county’s The county’s graphic designers graphic designers handled 200 projects handled 200 projects in FY 2014.in FY 2014.
GroundbreakingsGroundbreakingsRibbon cuttingsRibbon cuttingsRibbon cuttingsRibbon cuttingsDedicationsDedicationsProclamationsProclamations
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Audio broadcasts of Audio broadcasts of County Council meetingsCounty Council meetings
Informational andInformational andInformational and Informational and promotional videospromotional videos
TV and radio PSAsTV and radio PSAsStill photography Still photography
This weekly TV show This weekly TV show airs on WDSCairs on WDSC--TV 15 TV 15 at 5 p.m. Sunday and at 5 p.m. Sunday and 7:30 p.m. Monday7:30 p.m. Monday30 p o day30 p o day
View it on volusia.org View it on volusia.org too! too!
This weekly radio show airs This weekly radio show airs on WNDB, WKRO, WVYB, on WNDB, WKRO, WVYB, WHOG and WSBB. WHOG and WSBB.
Campaigns have Campaigns have measurable objectives measurable objectives and follow the RPIE and follow the RPIE formula formula –– Research, Research, planning, planning, implementation implementation and evaluation.and evaluation.
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Research:Research:In 2000, only 66% of county In 2000, only 66% of county
residents respondedresidents respondedresidents responded. residents responded.
Lowest rates were in Pierson Lowest rates were in Pierson and Daytona Beach. and Daytona Beach.
Numbers are used to determine federal funding. Numbers are used to determine federal funding.
Planning:Planning:EyeEye--catching graphicscatching graphics
Simple call to actionSimple call to actionUse locals as models Use locals as models
Target hardTarget hard--toto--reach groups (minorities, migrant reach groups (minorities, migrant workers, lowworkers, low--income residents and renters) income residents and renters)
Implementation:Implementation:$75,000 budget$75,000 budget
Print radio and TV adsPrint radio and TV adsPrint, radio and TV adsPrint, radio and TV adsBillboards, movie theaters, transit ads Billboards, movie theaters, transit ads
Speakers bureau, news releases, direct mailSpeakers bureau, news releases, direct mailSigns in public buildingsSigns in public buildings
Evaluation:Evaluation:7% increase in7% increase in7% increase in 7% increase in
mail participation!mail participation!
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Research:Research:People are allowed to drive on portions People are allowed to drive on portions
of Volusia County’s beaches.of Volusia County’s beaches.yyTrafficTraffic--free zones and limited free zones and limited
offoff--beach parking are available.beach parking are available.Two children were killed on Two children were killed on
Volusia County beaches in 2010.Volusia County beaches in 2010.
Key messages:Key messages:Drive safe. Play safe.Drive safe. Play safe.
Obey traffic regulations.Obey traffic regulations.Take children by the hand. Take children by the hand.
Consider trafficConsider traffic--free zones.free zones.
Implementation:Implementation:Brochures at toll boothsBrochures at toll booths
Additional caution signsAdditional caution signs
News releasesNews releases
Website Website Radio Radio TV TV
Ocean Center Ocean Center Votran Votran DBIA DBIA DeBary Hall DeBary Hall
M i S i C tM i S i C tMarine Science Center Marine Science Center Lyonia Environmental Center Lyonia Environmental Center
LibrariesLibraries
The countyThe county--owned owned convention center convention center
underwent an underwent an $80 million$80 millionexpansionexpansion
in 2009.in 2009.
Marketing is focused on Marketing is focused on attracting conventions.attracting conventions.
ConventionConvention goers fill hotelgoers fill hotelConventionConvention--goers fill hotel goers fill hotel rooms and visit businesses.rooms and visit businesses.
Target market: Target market: Meeting plannersMeeting planners
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General awareness General awareness marketingmarketing
Inexpensive Inexpensive and convenient and convenient
bliblipublic public transportationtransportation
Small marketing Small marketing budgetbudget
Target markets: Target markets: Tourists and Tourists and
localslocals
Small budgets: News releases, fliers, Small budgets: News releases, fliers, schools, word of mouth schools, word of mouth
News releasesNews releases
Website presence Website presence
This This publication publication ppincludes feature includes feature
stories, news stories, news briefs and photos.briefs and photos.