com 609 personal learning project
DESCRIPTION
COM 609 personal learning project about Facebook as an information source and how it relates to the two-step flow theory.TRANSCRIPT
The Two-Step Flow Theory Through Facebook:
How Information is Passed Down
Megan Anders COM 609 November 10, 2010
Two-Step Flow Theory:
Overview
• Two-Step Flow Theory
• Social Media and Two-Step Flow
• Facebook and Two-Step Flow
Two-Step Flow Theory
• Information passed down in two stages: Opinion Leader Individual
Opinion Leaders
• Option to use personal influence
• After pass information to individuals, individuals can pass news on in their own way and also become an opinion leader
Research
• Del.icio.us
• Blogs
• Information sources through: Tweets Retweets
Del.icio.us
• Pass information through tags and bookmarks
Blogs
• Information posted as blog entries
• Individuals can follow, comment, and pass on
Two-Step Flow & Facebook
• Opinion leaders share information through their page
• Three ways to do: Status updates Posting videos and links Posting videos and links to another person’s wall
Status Updates
• Can update status with information
• Have freedom to use personal influence
Posting Videos and Links
Posting to Another Person’s Wall
Conclusion
• Two-step flow theory is proven through Facebook process of sharing information