You Got This!IMPROVING ONLINE PRESENCE USINGSEARCH ENGINE OPTIMIZATION (SEO)

Social Media Platforms

• Facebook • LinkedIn• YouTube

Goals to Creating, Maintaining & Improving an Online Presence

• Become your brand

Goals to Creating, Maintaining & Improving an Online Presence

• Become your brand• Create shareable content

Goals to Creating, Maintaining & Improving an Online Presence

• Become your brand• Create shareable content• Put community before convenience

My Facebook Self

Why Facebook?

• It’s FUN!• A great platform to communicate• Ease of use with content sharing

My LinkedIn Self

Why LinkedIn?

• Easy to use• Ability to add & edit customizable content • Reach a wide & varied audience

Portfolio Showcase for Image & Print Media

My YouTube Self

Why YouTube?

• Easy to upload & maintain video content• Ability to create shareable content on a highly visible

platform• Reach a wide & varied audience

Portfolio Showcase for Video & Web Media *(double-click video to launch)

Portfolio Showcase for Video & Web Media

SEO Goals to Creating, Maintaining & Improving an Online Presence• Focus on Multiple Content Types • Generate Content on Multiple “Authority” Sites • Beware of Your Earliest Content • Build Your Presence Over Time• Build a Website on Your Fullname.com

SEO Goals to Creating, Maintaining & Improving an Online Presence• Don’t Just Talk About Yourself• Have a Quality URL • Be Consistent • Keep Related Content Closely Integrated with Proper

Taxonomy • Emphasize your top personal keywords• Focus Your SEO Behind the Scenes

Social Media Metrics

Online Identity, Privacy & Security

Brand Integrity & Authenticity

ReferencesD I J C K , J . V. ( 2 0 1 3 ) . ' YO U H AV E O N E I D E N T I T Y ' : P E R F O R M I N G T H E S E L F O N FA C E B O O K A N D L I N K E D I N . M E D I A , C U LT U R E & S O C I E T Y , 3 5 ( 2 ) , 1 9 9 - 2 1 5 . D O I : 1 0 . 1 1 7 7 / 0 1 6 3 4 4 3 7 1 2 4 6 8 6 0 5

K A P U TA , C . ( 2 0 1 2 ) . YO U A R E A B RA N D ! I N P E R S O N A N D O N L I N E ; H O W S M A RT P E O P L E B RA N D T H E M S E LV E S F O R B U S I N E S S S U C C E S S ; S E C O N D E D I T I O N . N I C H O L A S B R E A L E Y P U B L I S H I N G . R E T R I E V E D S E P T E M B E R 3 , 2 0 1 6 F R O M H T T P : / / V I E W E R . B O O K S 2 4 X 7 . C O M / T O C . A S P X ? B O O K I D = 4 5 5 1 2 /

L A I R , D . J . , S U L L I VA N , K . , & C H E N E Y , G . ( 2 0 0 5 ) . M A R K E T I Z AT I O N A N D T H E R E C A S T I N G O F T H E P R O F E S S I O N A L S E L F : T H E R H E T O R I C A N D E T H I C S O F P E R S O N A L B RA N D I N G . M A N A G E M E N T C O M M U N I C AT I O N Q U A RT E R LY: M C Q , 1 8 ( 3 ) , 3 0 7 - 3 4 3 . R E T R I E V E D F R O M H T T P : / / E Z P R OX Y. S N H U . E D U / L O G I N ? U R L = H T T P : / / S E A RC H . P R O Q U E S T. C O M . E Z P R OX Y. S N H U . E D U / D O C V I E W / 2 1 6 3 6 1 2 6 2 ? A C C O U N T I D = 3 7 8 3

M A C , A . ( 2 0 1 1 , M AY 2 0 ) . 5 T I P S T O S E PA R AT E P E R S O N A L A N D P R O F E S S I O N A L L I F E O N L I N E . R E T R I E V E D A U G U S T 2 1 , 2 0 1 6 F R O M H T T P : / / W W W. FA S TC O M PA N Y. C O M / 1 7 5 4 4 3 1 / 5 -T I P S - S E PA R AT E - P E R S O N A L - A N D - P R O F E S S I O N A L - L I F E - O N L I N E /

PA G E , R . ( 2 0 1 2 ) . T H E L I N G U I S T I C S O F S E L F - B RA N D I N G A N D M I C R O - C E L E B R I T Y I N T W I T T E R : T H E R O L E O F H A S H TA G S . D I S C O U R S E & C O M M U N I C AT I O N , 6 ( 2 ) , 1 8 1 - 2 0 1 . D O I : 1 0 . 1 1 7 7 / 1 7 5 0 4 8 1 3 1 2 4 3 7 4 4 1

RA M P T O N , J . ( 2 0 1 4 ) . H O W D O Y O U S E PA R AT E A P E R S O N A L B R A N D F R O M A P R O F E S S I O N A L O N E ? R E T R I E V E D A U G U S T 2 1 , 2 0 1 6 F R O M H T T P : / / W W W. H U F F I N GT O N P O S T. C O M / J O H N - RA M P T O N / H O W - D O -YO U - S E PA RAT E - A - P E R _ B _ 6 0 1 2 3 6 4 . H T M L /

S T R I B L E Y , M . ( 2 0 1 5 , J U N E 1 7 ) . P E R S O N A L B RA N D I N G : H O W T O D E S I G N YO U R P E R S O N A L B RA N D I M A G E I N 1 0 S T E P S . R E T R I E V E D S E P T E M B E R 3 , 2 0 1 6 F R O M H T T P S : / / D E S I G N S C H O O L . C A N VA . C O M / B L O G / P E R S O N A L -B RA N D I N G /

T O M I TA , T. ( 2 0 1 5 , J U N E 1 7 ) . 4 B E S T P RA C T I C E S T O E S TA B L I S H YO U R P E R S O N A L B RA N D . R E T R I E V E D A U G U S T 2 8 , 2 0 1 6 F R O M H T T P : / / S O C I A L M E D I A . B I Z / 2 0 1 5 / 0 6 / 1 7 / 4 - B E S T- P RA C T I C E S -T O - E S TA B L I S H -YO U R- P E R S O N A L - B RA N D /

YO U N G E N T R E P R E N E U R I A L C O U N C I L . ( 2 0 1 6 , M AY 1 3 ) . 1 5 S E O B E S T P RA C T I C E S T O B U I L D M Y P E R S O N A L B RA N D . R E T R I E V E D A U G U S T 2 8 , 2 0 1 6 F R O M H T T P : / / W W W. P E R S O N A L B RA N D I N G B LO G . C O M / 1 5 - S E O - B E S T- P RA C T I C E S -T O - B U I L D - M Y- P E R S O N A L - B RA N D /

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