COM411A ADVERTISING CAMPAIGNSCOM411A ADVERTISING CAMPAIGNSASSIGNMENT ONE PART TWOASSIGNMENT ONE PART TWO

BY: CHRISTINA LOYD BY: CHRISTINA LOYD

““THE ONE THING” VS. “THE THE ONE THING” VS. “THE PRODUCT” PRODUCT” If you could say just one thing about this product, it would be that

gear is the most important thing you can buy to keep you safe.

CREATIVE TREE CREATIVE TREE Positioning Statement Positioning Statement

Faultline Powersports makes it easy to purchase Faultline Powersports makes it easy to purchase safety gear so you can insure the maximum safety gear so you can insure the maximum

protection on the tracks and trails. protection on the tracks and trails.

Easy to find Easy to find Protective gear in Protective gear in itself is a benefit itself is a benefit

A lot of high end A lot of high end gear in stock and gear in stock and

ready to orderready to orderHead to toe top of Head to toe top of the line protectionthe line protection

Damage a helmet instead of Damage a helmet instead of damaging your headdamaging your head

Have no fear Faultline Have no fear Faultline is here with a is here with a

incredible inventory incredible inventory

““THE ONE THING” VS. “THE KEY THE ONE THING” VS. “THE KEY BENEFITS” BENEFITS”

The key benefits of dirt bike gear would be The key benefits of dirt bike gear would be safety, less broken bones, gear breaking instead safety, less broken bones, gear breaking instead

of your body.of your body.

““THE ONE THING” VS. “THE THE ONE THING” VS. “THE ALTERNATIVE”ALTERNATIVE”

The alternative to not purchasing good gear can The alternative to not purchasing good gear can result in head injuries, broken bones, or even result in head injuries, broken bones, or even

death. death.

The concept of the alternative Preheadline: Are you a beginner rider or a Preheadline: Are you a beginner rider or a pro rider who just likes to go big? pro rider who just likes to go big?

Main headline: Get yourself some top of the line protective gear so you don’t end up like this:

““THE ONE THING” VS. “A THE ONE THING” VS. “A COMPARISON”COMPARISON”

There is cheap gear but it will not be as There is cheap gear but it will not be as protective. protective.

MSR: $119 Sidi: $375-MSR: $119 Sidi: $375-575575

Fox V1 $180Fox V1 $180 Fox V4 $590Fox V4 $590

THE CONCEPT OF A THE CONCEPT OF A COMPARISON COMPARISON

Main headline: There is gear then there is good gear.Main headline: There is gear then there is good gear.Subheadline: Do not let cheap prices sway Subheadline: Do not let cheap prices sway you when your body is at stake.you when your body is at stake.

Bilt Helmet Bilt Helmet DOT approved only DOT approved only

Troy Lee Designs SE4Troy Lee Designs SE4

Snell M2015, DOT FMVSS 218, ECE 22.05, Snell M2015, DOT FMVSS 218, ECE 22.05, AS/NZS 1698AS/NZS 1698

““THE ONE THING” VS. THE ONE THING” VS. “BORROWED INTEREST”“BORROWED INTEREST”Be confident with safety gear so you can go bigger Be confident with safety gear so you can go bigger

and betterand better

TESTIMONIALSTESTIMONIALS““This testimony includes a Troy Lee Design SE3 helmet. This testimony includes a Troy Lee Design SE3 helmet.

The SE3 helmets run around $500. I purchased this The SE3 helmets run around $500. I purchased this helmet for my boyfriend for christmas during his second helmet for my boyfriend for christmas during his second

ride with it during a race he got ran over. The helmet ride with it during a race he got ran over. The helmet cracked on the outside from the pressures of the bike. At cracked on the outside from the pressures of the bike. At

first I was upset because of the money spent on it, but first I was upset because of the money spent on it, but quickly realized that the helmet did its job. The helmet quickly realized that the helmet did its job. The helmet

cracked and his head was completely ok. If it was a cracked and his head was completely ok. If it was a cheaper $80-180 helmet, it would have cracked cheaper $80-180 helmet, it would have cracked

completely through and his head would have been hurt.”completely through and his head would have been hurt.”

THE CONCEPT OF THE THE CONCEPT OF THE TESTIMONY: BODY COPYTESTIMONY: BODY COPY

There is gear then there is good gear; when it comes to protective gear you should not go the cheap route. The safety of your equipment will come in handy when you face either a small tip over or a completely horrendous crash. Around december a client purchased a SE3 helmet from Troy Lee. The SE3 Helmets are DOT and SNELL approved for safety ratings. During a race the clients boyfriend crashed and got ran over. The helmet had a hairline crack barley noticeable on the outside of the chin area due to the pressure of the bikes hitting him. Although this helmet was more expensive it did the job they expected. If the rider had been wearing a cheaper one it would have completely cracked, and he would have been seriously hurt. This is proof that the money is worth it to purchase better rated gear.

BIBLIOGRAPHY BIBLIOGRAPHY

Blue/Yellow. (n.d.). Retrieved July 10, 2016, from http://www.motosport.com/fox-racing-2016-v4-helmet-race

Bostard, T. (n.d.). Facebook logo. Retrieved July 10, 2016, from https://www.facebook.com/photo.php?fbid=689119881226749

Christina Nicole Photography. (n.d.). Retrieved July 10, 2016, from https://www.facebook.com/ChristinaNicolePhotography3/photos/a.332567380164951.82813.320603578027998/699368553484830/?type=3

Christina Nicole Photography. (n.d.). Retrieved July 10, 2016, from https://www.facebook.com/ChristinaNicolePhotography3/photos/a.332567380164951.82813.320603578027998/847481362006881/?type=3

MSR 2016 VX1 ATV Boots. (n.d.). Retrieved July 10, 2016, from http://www.motosport.com/msr-2016-vx1-atv-boots

Sidi Crossfire 2. (n.d.). Retrieved July 10, 2016, from http://www.dirtbikebitz.com/images/products/2013_Sidi_Crossfire_2_Motocross_Boots_SRS_Black_Grey_Yellow

White/Yellow. (n.d.). Retrieved July 10, 2016, from http://www.motosport.com/fox-racing-2016-v1-helmet-race-se