COLUMBIA SPORTSWEAR CANADA

IABC Virtuoso Award Submission

March 2, 2012

Entrant’s Name:

AUDREY McLOUGHLIN

Organization’s Name:

THE MARKETING DEPARTMENT

DIVISION 1: COMMUNICATION MANAGEMENT

CATEGORY 17: SOCIAL MEDIA

Title of Entry:

COLUMBIA – WHISTLER ADVENTURE SWEEPSTAKES PROGRAM

APPENDICES

Appendix A

Facebook Contest

8

CLIENT

SIZE

600 px wide

Columbia Sportswear Company JOB DESCRIPTION

Facebook Whistler Contest

PRODUCTION NOTESCOLOUR

RGB

DATE TIME DESIGNER ACCOUNT REP

October 19/11 1:30 DY JM

DOCKET #

221-532a

519.439.8080 866.439.8080 TMD.CAThE MARKETING DEPARTMENT 457 King Street London, Ontario, Canada N6B 1S8

REVISIONS

1

VERSION

B

9

Appendix A-2

Facebook Contest

Appendix B

E-blast communication

10

WINNINg a $5,000 Whistler adventure to ski With extremely Canadian!

The only Thing BeTTer Than going To WhisTler is...

Head over to the Columbia Canada Facebook page, “Like Us”, and enter for your chance to win a trip for two to North America’s ski mecca, valued at $5,000.

The trip includes airfare, five nights accommodation, a $500 shopping spree at Columbia’s Whistler store, a ski clinic with Extremely Canadian, a GoPro camera to capture all the memories – and more.

Contest ends November 30, 2011, so get to it and ENTER NOW!

AbouT our PArTNErs:

Tourism WHisTlErWhistler is much more than skiing! Take a look at what Whistler has to offer year round. if you like to be in the outdoors or to indulge in the best Canada has to offer, Whistler is the place to be for cross-country skiing, ziplining and snowmobiling, to sightseeing, tubing, bungee jumping and incredible food!

ExTrEmEly CANAdiANThe trick to taking advantage of Whistler blackcomb is making the most of the mind-blowing terrain available, and that’s where we fit in. Pack our 16 years of local freeskiing experience into 2 days of instruction and exploration and you’re in for a wild ride.

No PurCHAsE NECEssAry To ENTEr or WiN.

Contest begins November 7 and ends November 30. skill testing question required. open to legal residents of Canada age 18 or older at time of entry. odds of winning depend on the number of eligible entries received. For complete contest terms and conditions, see official rules.

facebook.com/columbiacanada

CLIENT

SIZE

600 px wide

Columbia Sportswear Company JOB DESCRIPTION

eBlast

PRODUCTION NOTESCOLOUR

RGB

DATE TIME DESIGNER ACCOUNT REP

October 18/11 4:45 DY JM

DOCKET #

221-532a

519.439.8080 866.439.8080 TMD.CAThE MARKETING DEPARTMENT 457 King Street London, Ontario, Canada N6B 1S8

REVISIONS

5

VERSION

A

Appendix C

Social Media Promotion

11

Appendix D

Online advertising

12

French City Chase Banner Ad Real Fishing Banner Ad

S-Media Banner Ad