colour & gestalt | the principles of visual communication: an introduction to graphic design
TRANSCRIPT
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ThoughtWorks
Colour & Gestalt
JAMES COOK
THE PRINCIPLES OF VISUAL COMMUNICATION: AN INTRODUCTION TO GRAPHIC DESIGN
![Page 2: Colour & Gestalt | The Principles of Visual Communication: An Introduction to Graphic Design](https://reader033.vdocuments.us/reader033/viewer/2022052307/55909e051a28ab89148b46f7/html5/thumbnails/2.jpg)
Colour Theory
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Hue pigment
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Saturation intense vs. dull
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Brightness light vs. dark
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The Colour Wheel
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The Colour Wheel
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Primary colours
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Secondary colours
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Tertiary colours
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Complementary colours
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Analogous colours
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Subtractive colours
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Additive colours
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Gestalt Psychology
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Emergence
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Reification
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Multistability
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Invariance
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Law of Closure
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Law of Similarity
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Law of Proximity
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Law of Continuity
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Law of Symmetry
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