colour flex pvt ltd
TRANSCRIPT
A project report on colour flex ltd
2
A
Summer Internship Project Report
On
“Purchase perception”
Submitted to
Global Institute of Management
In partial fulfillment of the
Requirement of the award for the degree of
Master of Business Administration
In
Gujarat Technological University Under The Guidance Of
Harshad patel Dhaval patel
Designation Asst.Professor
Submitted by
Rajendra vasavani (127940592075)
krunal jani (127940592025)
MBA SEMESTER II (Batch 2011-2013)
--------------------------------------------------------------------------------
Global Institute of Management Uwarsad Road-Gandhinagar
MBA PROGRAMME Affiliated to Gujarat Technological University-Ahmedabad
July 2013
3
PREFACE
We are the student of M.B.A programmed. It is necessary to have the knowledge and managing
skills of the business. We gain theoretical knowledge in college but are not enough for
development, but also to have the practical knowledge.
We are presenting this report on the industry COLOUR FLEX LTD. This report has all
information which starts from the origin to until the date. It helps in better developing of
knowledge about the industrial management.
The main object of preparing this report is to develop the skill, practical knowledge about
industrial attitude and ability to perform specified job in industrial in systematic and modern
way.
What follows is a comprehensive analysis of the COLOUR FLEX LTD made possible due to
joint efforts of our professors and all of us.
4
ACKNOWLEGEMENT
This project is done as a semester internship project on “COLOUR FLEX LTD”.
On the very outset of this report, I would like to extend my sincere & heart full obligation
towards all the people who have helped me in this project.
Without their active guidance, help, cooperation & encouragement, I would not have made in the
project.
I am extremely thankful and pay my gratitude to my faculty MR. Dhaval Patel for his valuable
guidance and support on completion of this project in it’s presently.
I extend my gratitude to “Global Institute Of Management” for giving me this opportunity.
At last goes to all of my friends who directly or indirectly helped me to complete this project
report.
Thanking you
5
EXECUTIVE SUMMARY
The project is purchase perception of packaging company. The Objectives of the project are:
To Find Out The Level Of Satisfaction Among The Internal Customers.
The Improvement in Suppliers Performance.
Find Out The Most Prominent Area Of Dissatisfaction
The study is mainly based on the primary data which refers to that form of information
that has to be collected freshly. The analysis of purchase perception is based on analysis to
control overall trends to satisfaction level and to identify areas requiring closer management.
Purchase perception is having an image create about the brand. In this survey there are many
factors which affect the result. From the analysis of respondents we observed the behavior of
purchasing. And company has to try to improve their promotion activity. To work on
advertisement for create the image and to stay in competitive market.
In the survey we found that there is high competition in the market of flexible packaging
company in Gujarat.
6
INDEX
Chapter Sr. no. Particular Page no
CH 1 INTRODUCTION OF INDUSTRY AND COMPANY
1.1 OVERVIEW OF COMPANY 8
1.2 HISTORY OF COMPANY 9
1.3 INTRODUCTION OF COMPANY 10
1.4 DETAIL ABOUT COMPANY 11
1.5 VISSION AND MISSION OF COMPANY 13
1.6 MANUFACTURING PROCESS 14
1.7 PRODUCT PROFILE 16
1.8 QUALITY CONTROL 17-18
CH 2 LITRATURE REVIEW 19-20
CH 3 RESEARCH METHODOLOGY
3.1 RESEARCH OBJECTIVE 22
3.2 RESEARCH DESIGN 23
3.3 SAMPLING PLAN 24
3.4 DATA COLLECTION PLAN 25
3.5 STATITICAL TOOL USE FOR DATA ANALYSIS 26
CH 4 FINDINGS 47
CH 5 CONCLUSION 48
CH 6 SUGGESTION 49
BIBLIOGRAPHY 54
7
Chapter-1
INTRODUCTION OF INDUSTRY
AND COMPANY
8
1.1) OVERVIEW OF INDUSTRY
The latest evolution in the packaging industry, Flexible Packaging has gained popularity
worldwide for its benefits over rigid packaging. With benefits such as functional convenience in
handling & transportation, cost effectiveness and brand protection from counterfeiting, flexible
packaging industry worldwide is led by a strong growth.
Today, the flexible packaging industry globally is estimated to be nearly USD 160 billion and is
growing at steady pace of 7 - 7.5% annually. The developed world regions of North America,
Western Europe and Japan, which boast higher incomes per head, constitute the biggest markets
for flexible packaging, accounting to about 70% of the share of the world’s total market.
With constant technological evolutions and a stiff competition to keep up to the demands of the
consumers, many international players are not able to sustain themselves. The competition from
Asian Countries particularly from India and China is making it hard, even for some of the
biggest players.
As far as India is concerned, there are still few companies in the organized sector in Flexible
Packaging segment. The small units in India face the heat of stiff competition from the biggest
players and fail to keep up to the competition in terms of by deployment state-of-the-art latest
technology and focus on providing innovative to meet customers’ needs.
9
1.2) History of company
Colour Flex Laminators Ltd. Is One Of The Popular For Manufacturing Flexible Packaging
Company. Company Focus On Success Program Is A Complete Partnered Sourcing Model.
Colour Flex Laminators Is A Reputed Manufacturer, Exporter And Supplier Of Flexible
Packaging Materials. With Ultra Modern Infrastructural Units And Highly Skilled Manpower
We Manufacture Premium Quality Printed And Multi-Laminated Polyester/Polyethylene,
Polyester/Paper, Paper/Aluminum Foil, MET/BOPP, PE/Foil, Environment Friendly Packaging
Material.
Colour Flex Laminators Ltd Was Established In The Year 1991 At Satej And Has Emerged As A
Key Player In The Flexible Packaging Material Industry. It Is A Private Limited Company
Established By Balwant Bhai Patel And Family.
Which Provides Unique Benefits To Their Customer Including:-
Inventory Management
Stock And Ship Services
Volume Discount
Low Cost/No Cost Pre-Press Including Zero Plate And Cylinder Charges
Price Lock-Ins On Supply Contracts
Technical Support Providing Innovative Solution To Individual Packaging Needs
In House Art Team
10
1.3) Information About colour flex ltd.:-
Company Is Incepted In 1991 At Gandhingar.
An ISO 9001:2008 Certified Company.
Wide Range Of Products
Employing Latest Technologies like Rotogravure Printing & Adhesive Lamination.
Modern And Sophisticated Infrastructure.
Serve To Sri Lanka, Canada &Other Countries. And Also Work With The Domestic City
Like Kolkata, Chennai, Mumbai, Ahmadabad, Delhi, Kerala...Etc.
Highly Customer Satisfaction.
Modern & Most Advanced R&D Units
Cost Effective Market Prices
Spacious Warehousing & Packaging Facility
Backed By Expert Workforce
Reputed Clients Base Across The World
Stringent Quality Checks.
11
1.4) Company details
Name of the company COLOUR FLEX LEMINATOR LTD
Country India
Founded On 1991
Industry FLEXIBLE PACKAGING
Head quarter Survey No.821 Near Kotahri Char Rasta
Village : Santej Ta.: Kalol
Dist. Gandhinagar
Key people Balvant bhai patel
Product Flexible packing
Employees 170
Registered office FF-130 Shukan Mall,
Science City Road,
Sola,
Ahmedabad 380060
Phone : +91 79 27710150
Website www.colourflex.com
12
Company ISO 9001:2008 certificate:-
13
1.5) Vision and mission of company
Vision
Our vision is to establish a benchmark of reliable, cost effective solution by which
all printing and converting houses are judged.
Mission
To meet our customer total flexible packaging needs and exceed their expectation
by providing customized solutions in a reliable and cost effective manner.
14
1.6) Manufacturing process:-
Packaging, Though the Last Stage of the Production Process, Occupies a Paramount
Importance In Framing The Business Strategy. Since Attractive And Durable Packaging Is
The Main Marketing Tool To Increase The Market Share Of The Company, Every Business
Entity Looks For Distinctive Packaging Solutions For Its Products.
Colour flex laminators ltd is An ISO 9001:2008 Certified Manufacturer, Exporter,
Wholesaler/Distributor, And Supplier of Advanced and Flexible Packaging Materials. The
Company Offers A Comprehensive Range Of Products Such As Laminates, Rolls &
Pouches, Pet/Poly Laminates, Standard Polythene Bags, Etc.
We Are Also Offering Processing Jobs Like Multi-Color Gravure Printings, Lamination,
Lacquering & Coating, Pouch Making Of All Types Like Stand Up, Zipper, Bottom/Side
Gusseted, Etc. The Company Creatively Uses Color, Shape, Size, Material And Functionality
To Design Unique Packages That Will Delight The Customers As Well As Retailers.
We Are Committed To Provide World Class Packaging Products At Highly Economical
Prices. With Our In-Depth Expertise In The Discipline, The Company Is Capable Of
Providing Flexible Packaging For Specific Products With Tailor Made Specification And
Finest Printing & Finishing. The Company Is Managed And Promoted By A Group Of
Experienced Professionals Having Versatile Knowledge Of The Concerned Discipline.
Company also exports to the different country and other domestic city in India.
15
Manufacturing process
Production
Design Creation
Substrata
Management
Press Make Ready
Printing
Converting
Ink management
Image preparation
and color separation
Cylinder or plate
making
Press Cleaning
And Maintenance
16
1.8) Product profile
Our Technology For customer Needs
Using The Latest Graphic Design Software, The Customers Digital Data Is Further Developed
For Positive Proofing, Which Upon Approval Is Transferred Into Plate And Cylinder Making
Systems. Upon Completion To Ensure Accuracy Of Complicated Process Jobs, A Proofing
Process Utilizing The Engraved Cylinders Is Engaged Upon To Provide Customers With
Actual Representation Of The Printing On The Specific Substrate Prior To The Production
Run Utilizing Our 8 Color Rotogravure Printing Process.
Vertical Scanning Systems Are Also Utilized To Copy Art From Existing Samples. Windows
And Mac Based Systems Supporting Adobe®, Corel®, Quark®, And Free-Hand® Are Used
For Ease Of Customer Support.
There are following products which are produce by the company:-
FLEXIBLE PACKAGING
FOR SNACK FOODS DRIED
FOODS & PASTA
CHOCOLATES
CONFECTIONERY & ICE
CREAM BISCUITS & CAKES
INSTANT FOODS & DRINKS
POULTRY PRODUCT PET
BREAD PACKAGING
BEVERAGES CHEMICALS
FOODS FROZEN FOOD
17
1.9) Quality control
We Profoundly Believe In And Promote The Core Values Of Customer Focused Quality, And
Will Not Compromise On Our Commitment To Continually Improve Across All Edifices Of
Our Organization.
Our Ultimate Goal Is To Achieve A Harmonious Medium Between Our Capabilities And The
Market Requirements.
Our Quality Leadership Process Must Lead To A Greater Focus On Our Customers’ Needs,
And Provide To Create A Motivated Team That Is Committed To This Ideology.
We Need To Work Harder Than Ever To Meet And Exceed Our Customers’ Needs And
Expectations.
Quality Parameters:-
Moisture Free Environment
Highly Hygienic
Durable
18
Quality Assurance & Control
The Quality Assurance And Control Process At Colourflex Involves Strict Standards For
Gate Stock Material And Is Continued Throughout The Entire Manufacturing Process.
The Laboratories Are Equipped With Sophisticated Equipment Designed Specifically To
Conduct Sample Tests Deemed Critical To Ensure The Highest Quality In Our Products.
These Tests As Per GMP Standards Include:
Tensile Strength & Modulus, Bond Strength, Seal Strength, Elasticity, Co-Efficient Of
Friction, Haze, Opacity, Dart Impact
OTR (Oxygen Transmission Rate)
MVTR (Moisture Vapor Transmission Rate)
Gas Transmission Rate (Co2, N2)
Independent Testing Services For GC And LC Are Also Employed As Part Of Quality Audits,
Verification Purposes, And Other Related Elaborate Testing Needs.
19
Chapter-2
LITRATURE
REVIEW
20
1) Salman Bin Abdulaziz University, Kingdom Of Saudi Arabia:-
Topic:- Consumer’s Perception
This Study Aims to Investigate the Role of Packaging in Jordanian Consumer’s Perception of
Product Quality At The Point Of Purchase. The Study Comprises Four Independent Variable:
Protection Of Products And Consumer, Promotion Of Products, Facilitation Of Storage, Use,
And Convenience Of Products, Facilitation Of Recycling And Reducing Environmental Damage
And The Dependent Variable Is Jordanian Consumer's Perceptions Of Product Quality At The
Point Of Purchase. The Researcher Tries To Develop And Test A Model To Achieve The
Research Objectives. Data Were Collected From A Convenience Sample Of 547 Respondents
Using A Questionnaire. Questionnaire Consists Of 26 Items Measured On Five Point Likert
Scale. The Data Are Analyzed Using Several Statistical Techniques To Test The Stated
Hypotheses. Descriptive Statistical Measures Are Used To Describe The Study's Sample
Characteristics. Multiple Regression Analysis Is Used To Find The Effect Of The Independent
Variables On The Dependent Variable. It Was Found That All The Independent Variables Had A
Significant Effect On Jordanian Consumer's Perception Of Product Quality At The Point Of
Purchase. Recommendations For Future Research, Marketing Implications, And Limitations Of
This Study Are Proposed.
2) Mark Speece, School Of Management, Asian Institute Of Technology And Graduate
School, Bangkok University, Bangkok, Thailand.
The Importance Of Packaging Design As A Vehicle For Communication And Branding Is
Growing In Competitive Markets For Packaged Food Products. This Research Utilized A Focus
Group Methodology To Understand Consumer Behaviour Toward Such Products And How
Packaging Elements Can Affect Buying Decisions. Visual Package Elements Play A Major Role,
Representing The Product For Many Consumers, Especially In Low Involvement, And When
They Are Rushed. Most Focus Group Participants Say They Use Label Information, But They
Would Like It If Simplified. The Challenge For Researchers Is To Integrate Packaging Into An
Effective Purchasing Decision Model, By Understanding Packaging Elements As Important
Marketing Communications Tools. Propositions For Future Research Are Proposed Which Will
Help In Developing Better Understanding Of Consumer Response To Packaging Elements
21
Chapter-3
RESEARCH
METHODOLOGY
22
3.1) RESEARCH OBJECTIVE
The Main Objective Of The Study Is To Find Out The Level Of Satisfaction Among The
Internal Customers.
To Know The Present Status Of The Suppliers In Terms Of Their Supplied Material &
Services.
To Collect And Evaluate Ideas/Views And Expectations Of The Internal Customers For
The Improvement In Suppliers Performance.
To Make Company's Internal Suppliers Aware About The Dissatisfaction Part Of Their
Customers.
To Find Out The Most Prominent Area Of Dissatisfaction.
To Enhanced The Communication & Co-Operation Between The Internal Suppliers And
Their Customers.
23
3.2) RESEARCH DESIGN
Research Design Is The First And Foremost Step In Methodology Adopted And Undertaking
Research Study. It Is Overall Plan For The Collection And Analysis Of Data In The Research
Project. Thus It Is An Organized, Systematic Approach To Be The Formulation, Implementation
And Control Of Research Project.
In this project we used descriptive research with the instrument of questionnaire.
Descriptive research is used to find out the perception of customer. There are various elements
used in descriptive research. Which are following as under:-
Quality and price
Demand and supply
Purchasing power
Branding
Advertising
Satisfaction level
After sales service
24
3.3) SAMPLING PLAN
The Universe Of Study Being Large, Researcher Has To Resort To Sampling Method Of Data
Collection. On The Basis Of A Section Of The Universe Selected In A Prescribed Manner One
Is Able To Deduce For The Universe. For The Sample Results To Be Applicable On The
Universe, Sample Should Be Adequately Chosen So To Make It Representative And Reliable.
Population: all manufacturing packaging company.
Sample: Sample is the from population no. of flexible packaging manufacturing industry in
India
There are some characteristic which are followed in the survey
1) Sample design should be a representative sample.
2) Sample design should have small sampling error
3) Sample design should be economically viable:
4) Sample design should have marginal systematic bias
5) Results obtained from the sample should be generalized and applicable to the whole
universe:
In our survey we have to survey of different manufacturing company in Ahmadabad,
Gandhinagar, Changodar,etc.
25
3.4) DATA COLLECTION PLAN
Data Are The Bricks With Which The Researcher Has To Make A House. While The Quality Of
Research Findings Depend On Data, The Adequacy Of Appropriate Data In Turn Depends Upon
Proper Method Of Data Collection. A Number Of Methods Are At The Disposal Of The
Researcher Of Which One Has To Select The Most Appropriate One For Visualizing The
Research Objective. Thus He Has To See That The Method Adopted Is Compatible With The
Resources And Research Study.
1) Primary Data: Data Which Are Collected Fresh And For The First Time And Thus
Happens To Be Original In Character. Primary Data Are Gathered For Specific Purpose.
2) Secondary Data: Data That Collected From Primary Data I.E., They Are Already
Exiting Some Where. For The Purpose Of Our Study We Collected Both The Data.
For The Purpose Of This Study We Collected:
Secondary Data through Induction Manual, Magazines, Corporate Journals And
Web Site &
Primary Data Through.
A) Questionnaire Method.
B) Interview Method.
26
3.5) STATITICAL TOOL USE FOR DATA ANALYSIS
There are various statistical tools for the research. Which are discussed as follow:-
1) Questionnaires: - a questionnaire consists of set of questions presented to respondents.
Because of its flexibility the questionnaire is by far the most common instrument used to
collect primary data. Questionnaires need to carefully developed, tested, and debugged
before they are administrated on a large scale.
In preparing a questionnaire, we carefully choose the questions and in their form,
wording, sequence.
There are the two kinds of questionnaire:-
A) Open end questions
B) Closed end questions
2) Psychological tools: - in the marketing survey we can probe a buyers deeper belief and
feelings using this tools such as laddering, depth interview and research test.
3) Mechanical devices: - mechanical devices are occasionally used in marketing survey.
Eye cameras study respondents eye movements too see where their eyes land first, how
long they linger on a given item.
4) Qualitative measures: - there are more qualitative methods for gauging consumer
opinion because consumer actions do not always match their answers to survey questions.
New tools as video, pagers, and informal interviewing will help for the market survey.
But from the above tools we are using questionnaire which are the mixture of open-end and
close-end questions.
27
1) Company name:-
TULSHI PACKAGING PVT
LTD
SHREE JALARAM
PACKAGING PVT LTD
HARE KRISHNA
INDUSTRIES
BHAVANI PACKAGINIG
PVT LTD
SHAKO FLEXIPACK PVT
LTD
JAYSHREE PROPACK PVT
LTD
SHIV PACKAGING
HEMU PACKAGING PVT
LTD
ADARSH PACKAGING PVT
LTD
PRINT N PACK PVT LTD
SANJAY PACKAGINING
LAMINATOR LAKSHMI
TRADERS
RIGHT WAY PACKAGING
AMIT FLEXI PACK
PIONEER PACKAGING
PVT LTD
SAFE PACKAGINIG
MULTIPLE PRINTERS &
PACKAGING PVT LTD
PRAS PACK PVT LTD
NIMAL PACKAGING PVT
LTD
EMKAY FLEXI PACK
WINFLEX LTD
JYOTI PAPER PACKAGIGN
LTD
BERACHAH FLEXI PACK
LTD
PARIKH PACKAGING PVT
LTD
NILKANTH PACKAGING
IND
VIMLACHAL PVT LTD
MBR FLEXIBLES LTD
DIVYA PACKAGING PVT
LTD
Interpretation: - we surveyed the above given following company where we have done over
research.
28
2) Is the company…..?
Survey result:-
Particular Respondent
A) Manufacture 83
B) Trader 13
C) Distributor 6
Graphical view:-
Interpretation: -
In the above graph we found that type of industry in flexible packaging. 83% are the
manufacture, 13% are trader and remaining 6% are the distributer industry. This is working for
the flexible packaging company.
0
10
20
30
40
50
60
70
80
90
a) Manufacture b) Trader c) Distributor
Is the company…..
No of Respondent
29
3) Contact person:-
Survey result:-
Graphical view:-
Interpretation: -
in the above question we have surveyed people who are working in different position in the
organization. 7% are general manager/CEO, 36% are the sales representative, 33% are technical
manager, and 25% are the Quality manager.
0
5
10
15
20
25
30
35
40
Generalmanager/CEO
Salesrepresentative
Technicalmanager
Quality manager
Contact person:-
No of Respondent
Particular Respondent
General Manager/CEO 7
Sales Representative 36
Technical Manager 33
Quality Manager 25
30
4) Which type of packaging do you like to purchase mostly
Survey result:-
Graphical view:-
Interpretation:-
in the above graph we find out the which type of packaging company purchase. 41% company
purchase the order of paper packing, 46% company purchase the order of plastic packing, 18%
company prefer steel cans packing, and remaining 5% company prefer metal packing.
0
5
10
15
20
25
30
35
40
45
50
a) Paperpacking
b) Plasticpacking
c) Steel canspacking
d) Metalpacking
Which type of packaging do you like to purchase mostly?
No of Respondent
Particular Respondent
a) Paper packing 41 b) Plastic packing 46 c) Steel cans packing 18 d) Metal packing 5
31
5) Do you prefer the purchase on which basis?
Survey result:-
Particular Respondent
a) Advertising 17
b) Packing 30
c) Price 26
d) Quality 26
e) Any other…… 0
Graphical view:-
Interpretation:-
in the above graph we survey the question of company purchase the material on which basis.
Where the result is 17% are based on advertisement, 30% are based on packing, 26% are based
on price and Quality.
0
5
10
15
20
25
30
35
a)Advertising
b) Packing c) Price d) Quality e) Any other……
Do you prefer the purchase on which basis?
No of Respondent
32
6) From where do you purchase packaging material?
Survey result:-
Particular Respondent
a) Out of Gujarat 29
b) From Gujarat 59
Graphical view:-
Interpretation:-
In the above question we have observe that 29% of the company of packing purchase their
material from out of Gujarat where 59% of the company purchase from within Gujarat.
0
10
20
30
40
50
60
70
a) Out of Gujarat b) From Gujarat
From where do you purchase packaging material?
No of Respondent
33
7) Supply of product:-
Survey result:-
Particular Respondent
Poor 21
Fair 39
Average 28
Good 11
Excellent 1
Graphical view:-
Interpretation:-
In the above graph represent the satisfaction level of supply of product. Where we get the
graphically data which shows 21% poor, 39% fair,28% average ,11% good and 1% excellent. In
the supply of product.
0
5
10
15
20
25
30
35
40
45
Poor Fair Average Good Excellent
Supply of product
No of Respondent
34
8) Delivery schedule:-
Survey result:-
Particular Respondent
Poor 15
Fair 26
Average 30
Good 19
Excellent 10
Graphical view:-
Interpretation:-
In the above graph represent the satisfaction level in delivery schedule. Where we get the
graphically data which shows 15% poor, 26% fair,30% average ,19% good and 10% excellent. In
the delivery schedule.
0
5
10
15
20
25
30
35
Poor Fair Average Good Excellent
Delivery schedule
No of Respondent
35
9) Quality:-
Survey result:-
Graphical view:-
Interpretation:-
In the above graph represent the satisfaction level in Quality. Where we get the graphically data
which shows 9% poor, 26% fair,32% average ,28% good and 5% excellent In the Quality.
0
5
10
15
20
25
30
35
Poor Fair Average Good Excellent
Quality
No of Respondent
Particular Respondent
Poor 9
Fair 26
Average 32
Good 28
Excellent 5
36
10) Packaging:-
Survey result:-
Particular Respondent
Poor 14
Fair 20
Average 30
Good 33
Excellent 3
Graphical view:-
Interpretation:-
In the above graph represent the satisfaction level in packaging. Where we get the graphically
data which shows 14% poor, 20% fair,30% average ,33% good and 3% excellent In the
packaging.
0
5
10
15
20
25
30
35
Poor Fair Average Good Excellent
packaging
No of Respondent
37
11) Price:-
Survey result:-
Particular Respondent
Poor 10
Fair 22
Average 36
Good 13
Excellent 18
Graphical view:-
Interpretation:-
In the above graph represent the satisfaction level in price. Where we get the graphically data
which shows 10% poor, 22% fair,36% average ,13% good and 18% excellent In the price.
0
5
10
15
20
25
30
35
40
Poor Fair Average Good Excellent
price
No of Respondent
38
12) Transportation:-
Survey result:-
Particular Respondent
Poor 9
Fair 20
Average 32
Good 27
Excellent 12
Graphical view:-
Interpretation:-
In the above graph represent the satisfaction level in transportation. Where we get the graphically
data which shows 9% poor, 20% fair,32% average ,27% good and 12% excellent In the
transportation.
0
5
10
15
20
25
30
35
Poor Fair Average Good Excellent
transportation
No of Respondent
39
13) Payment terms:-
Survey result:-
Particular Respondent
Poor 7
Fair 27
Average 31
Good 29
Excellent 6
Graphical view:-
Interpretation:-
In the above graph represent the satisfaction level in payment terms. Where we get the
graphically data which shows 7% poor, 27% fair,31% average ,29% good and 6% excellent In
the payment terms.
0
5
10
15
20
25
30
35
Poor Fair Average Good Excellent
Payment terms
No of Respondent
40
14) Which factor you consider most while purchasing packaging? (Give
rank 1 to 6)
Survey result:-
Rank Price Quality Supplier
Credit
facility
Delivery
period transportation
1 21 16 7 19 12 8
2 21 20 17 24 15 18
3 30 21 27 20 18 17
4 8 25 13 18 20 14
5 1 11 17 13 14 15
6 19 7 19 6 21 28
Graphical view:-
Interpretation:-
Price:- In the above graph represent the factors which are most important at time of purchasing.
Where the graph is show the ranking the price factor from 1 to 6 where 1 is the most important
task for the company and 6 is less important for the company.
0
5
10
15
20
25
30
35
Price Quality Supplier Credit facility Delivery period transportation
1
2
3
4
5
6
41
15) Quality of product packaging and labeling:-
Survey result:-
Particular Respondent
Poor 3
Fair 26
Average 22
Good 44
Excellent 5
Graphical view:-
Interpretation:-
In the above graph represent the quality of packaging and labeling. Where the result is 3% is
poor, 26% is fair, 22% is average, 44% good, and 5% is good with quality of packaging. So from
the above analysis we conclude that mostly respondent are provide quality and labeling.
0
5
10
15
20
25
30
35
40
45
50
Poor Fair Average Good Excellent
Quality of product packaging and labeling:-
No of Respondent
42
16) Is there any substitute of packaging company in Gujarat?.
Survey result:-
Particular Respondent
a) Yes 68
b) No 26
Graphical view:-
Interpretation:-
In the above graph represent the result of no. of substitute of packaging company in Gujarat.
Where the result is 68% say YES and 26% say NO. From the result we can say that there are
many company is in flexible packaging.
0
10
20
30
40
50
60
70
80
a) Yes b) No
Is there any substitute of packaging company inGujarat?
No of respondent
43
17) Which type of advertisement you do to attract more?
Survey result:-
Particular Respondent
a) Internet 46
b) TV 25
c) Bill boards 21
d)Show rooms 12
e) Any other.. 0
Graphical view:-
Interpretation:-
In the above graph represent the result of which kind of advertisement attract mostly. Where the
result is 46% say internet, 25% say TV, 21% says bill boards, 12% show room this are the result
in this survey which suggest to improve the work more on advertisement which leads the growth
of company.
0
5
10
15
20
25
30
35
40
45
50
a) Internet b) TV c) Bill boards d)Show rooms e) Any other..
Which type of advertisement you do to attract more?
No of Respondent
44
18) Have you heard the name of the “colour flex laminators”?
Survey result:-
Particular Respondent
a) Yes 74
b) No 26
Graphical view:-
Interpretation:-
In this question we have observed the awareness to know about the name of colour flex ltd.
Where the graphically result shows that 74% people are know about the colour flex and 26%
people are not know about the name of colour flex.
0
10
20
30
40
50
60
70
80
a) Yes b) No
Have you heard the name of the “colour flex laminators”?
No of Respondent
45
19) How do you know “colour flex laminators”?
Survey result:-
Graphical view:-
Interpretation:-
In this question we have the survey about the how the other company should know about the
colour flex. Where the result is shown that 27% know through advertisement, 29% are
references, 9% are past purchase experience, 16% are sales person visit, 7% are others.
0
5
10
15
20
25
30
35
a)Advertisement
b) References c) Past purchase d) Sales personsvisit
e) Other specify
How do you know “colour flex laminators”?
No of Respondent
Particular Respondent
a) Advertisement 27
b) References 29
c) Past purchase 9
d) Sales persons visit 16
e) Other specify 7
46
20) Do you think that this type of survey will helps you?
Survey result:-
Particular Respondent
a) Yes 4
b) No 22
Graphical view:-
Interpretation:-
in this question we survey about the how this kind of survey will helps the company. Where the
graphically result shows that 4% say YES and 22% say NO. in this question at time of survey
many people are refuse to give the answer or avoid to give answer.
0
5
10
15
20
25
a) Yes b) No
Do you think that this type of survey will helps you?
No of Respondent
47
Chapter-4
Findings 1) They Arrange Meeting Of Management Person And Discuss The Problems With Each
Other. It’s Good Thing For The Company And Makes Strong Company’s Management.
2) In The Colour Flex We Have Visited We Saw That All The People Are Doing Their
Work Is Given To Them The Work Is Going On Systematic Only.
3) At The Time Of Survey We Find That There Are Many Competitors Who Are Having
The Good Technology To Produce Packaging.
4) Competitors are having very skilled people in the company.
5) Colour flex ltd having the lack of contract with the domestic company nearby Gujarat.
6) More than 20 companies are connected with the colour flex. And from that 5 companies
are within the Gujarat and other are situated out of Gujarat and abroad.
7) Quality is the most important parameter for the colour flex ltd. And company is trying to
work more to innovation in flexible packaging.
8) Company has maintained a good relationship with their supplier and customer. This leads
to growth of the company.
48
Chapter-5
Conclusion
At last, we finally consider that this practical experience at Gandhinagar district colour
flex laminator of flexible packaging company was a great experience in this project; we
had learned the practical aspects of marketing management this practical report will be
helpful to us in future.
“colour flex ltd” is one of the largest manufactures of flexible packaging by care full
analysis of this report it is found that this company is developing at a very fast rage and
will become the largest manufactures in their product.
Colour flex started as small organization with limited capital. The company has becomes
large-scale organization with multi furious quality. It has got a reputation among its
customers.
The management of the organization is very keen in introducing sophisticated technology
to upgrade the quality. It has made a proper plan for future development. For conducting
the project work the authorities of the company has given its full support and better co-
operation. It helps to conduct the study in an easy way and to reveal its performance.
49
Chapter-6
Suggestion 1) In The Survey There Are Many Respondents Who Refuse To Co-Operate And Give The
Dishonest Answer. This Leads Problem.
2) Colour Flex Try To Improve Their Technology To Stay In Competitive Market Of
Flexible Packaging.
3) Company Has Lack Of To Focus Advertisement. Company Did Not Try To Advertise In
News Paper And Other Media. Company Has Only Website For Promoting Their
Business.
4) Company Has To Use Of Metal Packaging Due To Lifestyle Changes. And Demand For
Plastic Remaining Constant.
5) There Are Diverse Packaging Systems For Different Kinds Of Products. The
Manufacturers Adopt Them In Order To Satisfy The Requirements And In Accordance
To The Taste Of The Consumers
6) Discover the latest market trends and uncover sources of future market growth for the
Packaging industry with research team
7) -Energy Conservation
8) -Reduction In Carbon Based Resources
9) -Waste Minimization
10) – Recycling
50
ANEXTURE:-
Questionnaire
Dear respondent,
We are the student of Global Institute of Management, Gandhingar
pursuing MBA as part of our curriculum we have to submit a summer project for
which we have select the topic “Purchase perception”
Part-1 GENERAL
1) Company name:-……………………………………………………….
2) Address (head office):-…………………………………………………
………………………………………………………………………….
3) Is the company…..
a) Manufacture :- [ ]
b) Trader [ ]
c) Distributor [ ]
4) Contact person:-
POST NAME PHONE EMAIL
General manager/CEO
Sales representative
Technical manager
Quality manager
5) Active in relevant packaging market since when?
……………………………………………………………………………
……………………………………………………………………………
51
Part-2 INDIVIDUAL
6) Which type of packaging do you like to purchase mostly?
a) Paper packing [ ]
b) Plastic packing [ ]
c) Steel cans packing [ ]
d) Metal packing [ ]
7) Do you prefer the purchase on which basis?
a) Advertising [ ]
b) Packing [ ]
c) Price [ ]
d) Quality [ ]
e) Any other………………..
8) From where do you purchase packaging material?
A) Out of Gujarat [ ]
B) From Gujarat [ ]
9) Tick mark on following criteria for showing your satisfaction level from
company for purchasing packaging materials.
Poor Fair Average Good Excellent
Supply of product
Delivery schedule
Quality
Packaging
Price
transportation
Payment terms
52
10) Which factor you consider most while purchasing packaging? ( give
rank 1 to 6)
(1=most important, 6= least important)
Factor rank
Price
Quality
Supplier
Credit facility
Delivery period
Transportation
11) Quality of product packaging and labeling:-
a) Poor [ ]
b) Fair [ ]
c) Average [ ]
d) Good [ ]
e) Excellent [ ]
12) According to you who are the best packaging supplier in Gujarat?
………………………………………………………………………
………………………………………………………………………
13) Is there any substitute of packaging company in Gujarat?
a) Yes [ ]
b) No [ ]
If yes, specify………………………………………..
……………………………………………………….
53
14) Which type of advertisement you do to attract more?
a) Internet [ ]
b) TV [ ]
c) Bill boards [ ]
d) Show rooms [ ]
e) Any other…………………..
15) Have you heard the name of the “colour flex laminators”?
a) Yes [ ]
b) No [ ]
16) How do you know “colour flex laminators”?
a) Advertisement [ ]
b) References [ ]
c) Past purchase [ ]
d) Sales persons visit [ ]
e) Other specify……………………….
17) Do you think that this type of survey will helps you?
A) Yes [ ]
B) No [ ]
18) Any suggestion?
…………………………………………………………………….
…………………………………………………………………….
54
Bibliography:-
www.colourflex.com
www.slidshare.com
www.indiamart.com
www.justdail.com
Books:-
1) Marketing management by Philip kotler.
2) We also use the book let. Colour flex ltd.