colour and animal idioms in business - za sajt

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    Blue-chip company/shares

    company known

    nationally for the

    quality of its products

    or services, and itsreliability to operate

    profitably in good and

    bad economic times.

    the safest investment

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    out of the blue

    suddenly

    unexpectedly

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    - blue collar workers

    - white-collar workers

    blue-collar worker

    = manual, physical

    worker

    white-collar worker

    = office worker,

    professional, clerk

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    blueprint

    something intendedas a guide for

    making somethingelse;

    a detailed plan fordoing something

    new, or somethingthat is a model forhow somethingshould be done.

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    white knight

    a company thatmakes a friendlytakeover offer for

    the control of atarget company thatis being faced with ahostile takeoverfrom a separateparty.

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    white goods

    deepfreeers,

    fridges!

    usually white

    http://images.google.com/imgres?imgurl=http://www.maxim-ic.com/solutions/white_goods/images/en/intro.jpg&imgrefurl=http://www.maxim-ic.com/solutions/white_goods/index.mvp&h=210&w=250&sz=10&hl=sr&sig2=RbvmJVlxvStnIYdU4DVNjw&start=2&tbnid=nNOvPbBAeKz4AM:&tbnh=93&tbnw=111&ei=AAtoReuaMpfeRYL-ic0B&prev=/images%3Fq%3Dwhite%2Bgoods%26svnum%3D10%26hl%3Dsr%26lr%3D%26ie%3DUTF-8%26oe%3DISO-8859-2%26inlang%3Dpl
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    white pages

    a telephone directory

    or section of a

    directory (usually

    printed on whitepaper) where the

    names of people are

    listed alphabetically

    along with theirtelephone numbers

    http://images.google.com/imgres?imgurl=http://chapters.redcross.org/midatlanticblood/Hospital%2520Services/telephone/white%2520pages.jpg&imgrefurl=http://chapters.redcross.org/midatlanticblood/Hospital%2520Services/telephone/telephone.html&h=525&w=700&sz=317&hl=sr&sig2=L5Lw00xEvtjrqb0vWhMHkg&start=2&tbnid=dK4YShg2rWjauM:&tbnh=105&tbnw=140&ei=sxFoRcGEK4X8RIP66NAB&prev=/images%3Fq%3Dwhite%2Bpages%26svnum%3D10%26hl%3Dsr%26lr%3D%26ie%3DUTF-8%26oe%3DISO-8859-2%26inlang%3Dpl
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    white paper

    an authoritative reporton a major issue, asby a team of experts

    a government reportoutlining policy

    it is called white paperbecause it was

    originally bound inwhite.

    http://images.google.com/imgres?imgurl=http://www.thecomdaily.com/images/sectionPix/wPaper01.jpg&imgrefurl=http://www.thecomdaily.com/communication/wPaper.html&h=300&w=200&sz=9&hl=sr&sig2=t3b0uIzaxe1NbTcJkZ5y1g&start=1&tbnid=CfanIfO3DdxTvM:&tbnh=116&tbnw=77&ei=9hFoRbsqkJxF1vfN1AE&prev=/images%3Fq%3Dwhite%2Bpaper%26svnum%3D10%26hl%3Dsr%26lr%3D%26ie%3DUTF-8%26oe%3DISO-8859-2%26inlang%3Dpl
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    black leg

    someone who works "or

    provides workers# during

    a strike

    $ynonyms% rat, scab,

    strikebreaker.

    workers who cross thepicket line

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    black knight

    & company that makes a hostile

    takeover offer on a target

    company..

    &n allusion to the fairytale villains,

    this term demonstrates how a

    targeted company sees its

    adversary. 'airytale black knights

    are associated with kidnapping

    princesses, slaying peasants,burning villages, and generally

    having unpleasant personalities.

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    black list

    a blacklistis a list or

    register of people

    who, for one reason

    or another, are beingdenied a particular

    privilege, service, or

    mobility.

    !. "epo, #td.

    $. %aradise, %lc.&. 'usic'usicians, co.

    . **

    +. ***

    . ***

    -. **..

    . ***/. **...

    !0. ***

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    black market

    1he black market is the sector ofeconomic activity involving illegaleconomic dealings, typically thebuying and selling of merchandise

    illegally. 1he goods may be themselves

    illegal, such as the sale ofprohibited weapons or the illegaldrug trade the merchandise may

    be stolen or the merchandise maybe otherwise legal goods soldillicitly to avoid tax payments orlicensing requirements, such ascigarettes.

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    grey area

    an intermediate area

    a topic that is not

    clearly one thing orthe other

    between black andwhite

    ()*+ &)*&

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    black/grey economy

    part of a countrys

    economy that is

    illegal and where

    taxes are not paid

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    brown goods

    he term he term bbrownrownggoods refers tooods refers to

    electricalelectricalentertainmententertainmentproducts such asproducts such as0s, 101s, $0s, 101s, $tereostereosand radiosand radios, v, videoideoccamerasameras

    usually brownusually brown

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    ( 2 3 1 * 4( 2 3 1 * 4

    (oldenderives its connotation from the

    commercial value and social prestige

    associated with the precious metal which

    was used as a medium of exchange.

    (oldenis most often associated with

    '2345, 647#18, 89:8 ;171

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    golden hello

    colloquial expression

    for a financial

    incentive offered to anemployee on taking

    up a new post.

    http://www.clipsahoy.com/webgraphics2/as2376.htmhttp://www.clipsahoy.com/webgraphics/as1625.htmhttp://www.clipsahoy.com/webgraphics/as1625.htmhttp://www.clipsahoy.com/webgraphics2/as2376.htmhttp://www.clipsahoy.com/webgraphics/as1625.htm
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    golden handshake

    & lucrative

    severanceagreement offeredto an employee

    typically as aninducement toretire.

    http://previews.nvtech.com/175/tf05074/NVTech_hand0223.jpg
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    golden parachute

    colloquial expression for

    a provision in an

    employment contract

    guaranteeing substantialseverance paymentsto

    top managers who may

    lose their jobs in the

    event of a takeover.

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    red tape

    =ed tape is a derisive termfor regulations that are

    considered excessive or for

    bureaucratic procedures that

    are considered time > andeffort > consuming. 9t is

    usually applied to

    government, but can also be

    applied to corporations.

    to cut through the red tape

    to cut down the red tape

    http://images.google.com/imgres?imgurl=http://www.ps21.gov.sg/challenge/issues/2001_09sep/images/02_content01.gif&imgrefurl=http://www.ps21.gov.sg/challenge/issues/2001_09sep/sep_maincover.htm&h=273&w=350&sz=36&tbnid=HXdPUhbvPht50M:&tbnh=90&tbnw=116&hl=en&start=1&prev=/images%3Fq%3Dred%2Btape%2B%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DN
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    to be in the red

    being overdrawn at

    the bank "for people#

    losing money and

    being unprofitable

    "for companies#

    9?m afraid

    your

    account is

    overdrawn@

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    to be bleeding red ink

    making losses, being

    in a vulnerable

    financial position

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    - to give someone a red carpet

    treatment

    - to roll out the red carpet

    specialtreatment or

    hospitality

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    ( ) * * 4( ) * * 4

    5. ()**4connotes growth, harmony,fertility, nature, ecology and concern for

    the environment.

    6. ()**4conveys meanings associatedwith money (after the 7merican dollar)

    7. ()**4connotes Agoing aheadA

    (obviously derived from traffic lights)8. ()**4connotes inexperience

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    green image

    to produce

    products which

    are ecologicallysound, nature

    friendly "safe for

    the environment#

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    to go green

    start caring

    about the

    environment start introducing

    clean, nature-

    friendlytechnology

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    greenmail

    & premium paid to a

    raider to get him/herto terminate a

    takeover attempt.

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    "to give someone# the green light

    to get the green light

    to allow

    to give permission

    http://images.google.com/imgres?imgurl=http://www.julianstown.com/images/LIGHTS.jpg&imgrefurl=http://www.julianstown.com/news.htm&h=221&w=173&sz=4&tbnid=S0jtEx1piooyuM:&tbnh=102&tbnw=79&hl=en&start=4&prev=/images%3Fq%3Dgreen%2Btraffic%2Blights%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8
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    greenfield investment

    a type of foreign direct investmentinnew facilities or the expansion of existingfacilities.

    :reenfield investments are the primarytarget of a host nation?s promotional

    efforts because they create newproduction capacity and jobs, transfertechnology and know>how, and can leadto linkages to the global marketplace.

    a downside of greenfield investment is

    that profits from production do not feedback into the local economy, but insteadto the multinationalBs home economy.1his is in contrast to local industrieswhose profits flow back into the domesticeconomy to promote growth.

    http://images.google.com/imgres?imgurl=http://www.eais.net/images/greenfield.jpg&imgrefurl=http://www.eais.net/greenfield/&h=375&w=500&sz=55&hl=sr&sig2=G11Mi3SEqU6k6q01VZGRtw&start=2&tbnid=3fd6wwXcSs7rJM:&tbnh=98&tbnw=130&ei=va1qRYSKHomWSOLKvcMB&prev=/images%3Fq%3Dgreenfield%26svnum%3D10%26hl%3Dsr%26lr%3D%26ie%3DUTF-8%26oe%3DISO-8859-2%26inlang%3Dplhttp://images.google.com/imgres?imgurl=http://www.geog.umd.edu/academic/undergrad/images/tempimages/greenfield.jpg&imgrefurl=http://www.geog.umd.edu/academic/undergrad/images/tempimages/&h=600&w=379&sz=45&hl=sr&sig2=ghJdWI_ELXFsAy1E_VH8vA&start=1&tbnid=DHE9_mPzdhwnYM:&tbnh=135&tbnw=85&ei=va1qRYSKHomWSOLKvcMB&prev=/images%3Fq%3Dgreenfield%26svnum%3D10%26hl%3Dsr%26lr%3D%26ie%3DUTF-8%26oe%3DISO-8859-2%26inlang%3Dpl
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    yellow pages

    telephone directory for

    businesses organiCed

    by the category ofproduct or service.

    as the name

    suggests, they are

    usually printed on

    yellow paper.

    http://images.google.com/imgres?imgurl=http://www.actsmart.biz/UserFiles/Image/Yellow%2520Pages.JPG&imgrefurl=http://www.actsmart.biz/%3Fa%3Dcontent%26id%3D30&h=295&w=829&sz=70&hl=en&start=1&um=1&tbnid=EcLld6gOsi7vlM:&tbnh=51&tbnw=144&prev=/images%3Fq%3Dyellow%2Bpages%26svnum%3D30%26um%3D1%26hl%3Denhttp://images.google.com/imgres?imgurl=http://www.tailored.com.au/uploaded_images/yellow-pages-706959.jpg&imgrefurl=http://www.tailored.com.au/2006/08/120000-reasons-to-measure-your-yellow.htm&h=565&w=849&sz=51&hl=en&start=5&um=1&tbnid=Ogf1hK4z17m3CM:&tbnh=96&tbnw=145&prev=/images%3Fq%3Dyellow%2Bpages%26svnum%3D30%26um%3D1%26hl%3Den
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    &nimal idioms

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    red herring

    something that

    deceives or

    distracts attentionfrom the truth or the

    basic issue

    false trail

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    lame duck

    a company in financial

    trouble

    a leader or parliament that

    is not powerful any longer

    1he phrase Alame duckA was

    first applied on the #ondon

    ;tock 4xchange in the !thcentury to brokers who could

    not pay their debts and who

    waddled out like lame ducks.

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    bearDbull market

    bear market E stock

    prices are falling

    bull market E stockprices are rising

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    bear bull

    1he dualism refers to theway that these animalsattackF

    a bull attacks with its hornsfrom bottom up

    a bear attacks with its pawfrom above, downward.

    http://images.google.com/imgres?imgurl=http://www.scoutbase.org.uk/library/clipart/logos/pat-bear.gif&imgrefurl=http://www.scoutbase.org.uk/library/clipart/logos/patrol.htm&h=790&w=555&sz=6&tbnid=RX9oXsx9ENLyjM:&tbnh=141&tbnw=99&hl=en&start=49&prev=/images%3Fq%3Dbear%2Bclip%2Bart%26start%3D40%26svnum%3D10%26hl%3Den%26lr%3D%26sa%3DNhttp://images.google.com/imgres?imgurl=http://worknotes.com/images/bull.gif&imgrefurl=http://worknotes.com/Graphics/libanimal.htm&h=150&w=197&sz=7&tbnid=7tdOO2exoDlkZM:&tbnh=74&tbnw=98&hl=en&start=2&prev=/images%3Fq%3Dbull%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8
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    white elephant

    an object that is

    useless and may

    have cost a lot of

    money an important object

    that has failed very

    badly

    http://images.google.com/imgres?imgurl=http://www.historyoftheuniverse.com/images/millenium_dome.gif&imgrefurl=http://www.historyoftheuniverse.com/nuclsocc.html&h=243&w=250&sz=43&tbnid=SGUEHeUdDcoJ:&tbnh=103&tbnw=106&prev=/images%3Fq%3Dmillenium%2Bdome%26hl%3Den%26lr%3D&oi=imagesr&start=2
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    rat race

    an activity, job or

    situation in which

    there is a lot of

    competitionandpeople are too busy

    to relax and enjoy

    themselves

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    dog-eat-dog

    a situation in which

    people compete very

    hard and will do

    anything to be

    successful

    http://images.google.com/imgres?imgurl=http://fondrisigallery.com/images/marco/Dog-Eat-Dog_CLEAN.gif&imgrefurl=http://www.hatena.ne.jp/1134290821&h=195&w=200&sz=5&tbnid=8nruaMOGp8h7XM:&tbnh=96&tbnw=99&hl=en&start=15&prev=/images%3Fq%3Ddog%2Beat%2Bdog%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8http://images.google.com/imgres?imgurl=http://www.fotosearch.com/comp/BCD/BCD121/GPFB11.jpg&imgrefurl=http://www.fotosearch.com/BCD121/gpfb11/&h=161&w=300&sz=18&tbnid=b-uCFLX2t8TszM:&tbnh=59&tbnw=111&hl=en&start=20&prev=/images%3Fq%3Ddog%2Bclip%2Bart%26svnum%3D10%26hl%3Den%26lr%3D%26ie%3DUTF-8
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    fat cats

    top executivesreceiving obscenesalaries

    G42s in the highestsalaries in the world after

    7merica 2ver the last !0 years

    salaries of top bosses inthe

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    loan shark

    7 loan sharkis a

    person or body that

    offers illegal

    unsecured loans athigh interest rates to

    individuals, often

    backed by blackmail

    or threats of violence. predatory lendingpredatory lending

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    tiger economy

    the very successful

    economy of one of

    the smaller 7sian

    countries, such as;outh Horea or

    ;ingapore

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    cash cow

    9n business, a cash

    cowis a product or a

    business unit thatgenerates unusually

    high profit margins.