color virtual series...fireside chat: lisa price, founder of carol's daughter lisa price,...
TRANSCRIPT
MINORITY BUSINESS DEVELOPMENT AGENCY
MAY 13 - JUNE 3 , 2020
ENTERPRISING WOMEN OFCOLOR VIRTUAL SERIES
Session 1: Wednesday, May 13
Get Money: The ComebackEdition The first session focused on access tocapital and funding, one of the keyhurdles women minority businessenterprises (WMBEs) face today. Thediscussion provided real-time resourceson how to get the capital needed tomove to the next phase of growth.
The session featured four financial andcapital industry executives: Carla A.Harris, Vice Chairman of WealthManagement and Senior Client Advisorat Morgan Stanley, Monika Mantilla, Co-founder and Managing Partner at SBCC,Carmen Ortiz-McGhee, Executive VicePresident at National Association ofInvestment Companies, and ReginaHeyward, Senior VP and Head ofSupplier Diversity at Wells Fargo &Company.
Session 2: Wednesday, May 20
Fireside Chat: Lisa Price, Founderof Carol's Daughter Lisa Price, Founder of Carol’s Daughter,joined the Virtual Series on week two andspoke about her personal experiences asa working mother, career woman andentrepreneur.
Lisa shared her story on the economicuncertainty she endured upon startingher business and what she did to growher brand to a multi-million-dollar haircare empire!
The discussion was bubbling withaffirmations and wisdom that helpedsustain Lisa Price’s more than 25-yeargrowth and domination of the beautyindustry and provided a looking glass forall the entrepreneurs working in theirpassion.
SERIES OVERVIEW
The Minority Business Development Agency (MBDA), in partnership with theNational Minority Supplier Development Council (NMSDC), powered by The Coca-Cola Company hosted the Enterprising Women of Color Forum: The Formula For aWinning Comeback.
The 4-week virtual series empowered and promoted women of color entrepreneurslooking to reevaluate their business strategies during these challenging times and tohelp them to formulate a WINNING COMEBACK strategy.
When you build somethingslowly and organically, you hit
different levels.
- LISA PRICE
You need to make sure you areclear on what you absolutely
must have in order to maintainor to continue to run your
business.
- CARLA A. HARRIS
Session 3: Wednesday, May 27
Creating Growth and SuccessStrategies for Your Comeback
Session 4: Wednesday, June 3
The Mental, Emotional, PhysicalComeback for Women in Business
Pg. 3 of 5
Keynote speaker Valeisha Butterfield-Jones, renowned business leader andphilanthropist, and Terrez Thompson,Vice President of Supplier Diversity atThe Coca Cola Company, kick-started afantastic discussion centered aroundresiliency and knowing your value.
Valeisha's wealth of knowledge andexperience showed us how vulnerabilityis a crucial factor to success. From astruggling intern to a thrivingsuccessful executive, Valeisha is theepitome of what an enterprising womanof color can truly represent with drive,passion, and commitment.
A panel discussion concluded the virtualsession and covered topics on financingand defining your brand as well asknowing what questions to ask whenstarting a new business.
Over 2,000 women of color andminority business owners from aroundthe world tuned into the final edition ofthe virtual series the day after#BlackoutTuesday!
Terrez Thompson from The Coca-ColaCompany led the first half of the seriesand interviewed mental health expertand celebrity therapist, Dr. Sherry Blakewho provided some AMAZING insight ontrauma, the importance of self-care, andthe fundamentals of mental health.
The series ended with a remarkableconversation between author andbusiness strategist, Nic CoberJohnson, and celebrity actress and haircare entrepreneur, Taraji P. Henson. Thecandid discussion focused onthe importance of overall physical andmental health care for women of colorin your personal and professional lifeand the balance between strength andvulnerability.
One of the things that has beenmy secret sauce is knowing when
to pivot. I'm always thinkingabout the next while very present
in the now.
- VALEISHA BUTTERFIELD-JONES
You have to allow yourself to beright where you are. Just let fear
come to you. Your strength isyour vulnerability.
- TARAJI P. HENSON
THE SERIES HIGHLIGHTS
Enterprising Women of Color
email list grew over 320% since
launch of virtual series
Over 9,100 women of color
registered for the Virtual Series.
+22% +1% +6.8% +1.4%
Increased engagement across all PAID
and ORGANIC social media posts
including the Taraji P. Henson post
which garnered over 2,000 individual
"likes."
Pg. 4 of 5
SIGNIFICANT INCREASE IN SOCIAL MEDIA
FOLLOWERS OVER THE 4 -WEEK VIRTUAL SERIES .
The average number of
WMBEs that took a
virtual seat at each
session!
1,500Tuned in to the final
edition to the series
featuring Taraji P.
Henson.
2,400
TARAJI P. HENSON
Actress and EntrepreneurFeatured Speaker
VALEISHA BUTTERFIELD-JONES Business Leader and PhilanthropistFeatured Speaker
LISA PRICE
Founder, Carol's DaughterFeatured Speaker
DR. SHERRY BLAKE
Therapist and Mental Health ExpertFeatured Speaker
JUDY CHU
U.S. Representative for CaliforniaFeature Speaker
CARLA A. HARRIS
VP Chairman of WealthManagement and Senior Client Advisor,Morgan StanleyFeatured Speaker
TERREZ THOMPSON
VP Global Supplier Diversity,The Coca-Cola CompanyModerator
NIC COBER JOHNSON
Author and Business StrategistModerator
ROSA SANTANA
Founder and CEO, Santana GroupPanelist
CARMEN ORTIZ-MCGHEE
Executive VP,National Association of InvestmentCompaniesPanelist
REGINA HEYWARD
Executive Senior VP and Head of SupplierDiversity, Wells Fargo & CompanyWellPanelist
MONIKA MANTILLA
Co-Founder and Managing Partner,SBCCPanelist
ALISA BOWENS-MERCADO
CEO, Brewmaster Rhythm Brewing, CoPanelist
ANGELA GUY
Senior VP, Diversity and Inclusion,L’Oréal USAFeatured Speaker
A Huge thanks to all our Enterprising Women of Color participants!
Thank you for making this virtual series a success!
Pg. 5 of 5
SELENA CUFFE
President, SodexoMAGICPanelist
PSYCHE TERRY
Founder and CEO, Urban HydrationPanelist
SESSION 1 :
SESSION 2 :
SESSION 3 :
SESSION 4 :
GET MONEY : THE COMEBACK EDIT ION
FIRESIDE CHAT : L ISA PRICE , FOUNDER OF CAROL 'S DAUGHTER
CREATING GROWTH AND SUCCESS STRATEGIES FOR YOUR COMEBACK
THE MENTAL , EMOTIONAL , PHYSICAL COMEBACK FOR WOMEN INBUSINESS