DIPLOMA IN FILM & TV (GROUP

2)

COLOR STUDY – DNM 115

NAME: LEE SWEET WAN

STUDENT ID: 2014050053

PREPARED FOR MR SHAFIQ HARIZ

CONTENTS

WHAT IS COLOR?

- INTRODUCTION

- HISTORY

- THEORY

COLOR PROPERTIES

- COLOR WHEELS

- PRIMARY COLOR

- SECONDARY COLOR

- TERTIARY COLOR

COLOR HARMONIOUS

- ANALOGOUS COLOR

- COMPLRMENTARY COLOR

- TRIAD

- SPLIT COMPLEMENTARY COLOR

- TERTRAD

ACHROMATIC AND MONOCHROMATIC

- TINTS

- TONES

- SHADES

COLOR TEMPARATURE

- WARM COLOR

- COLD COLOR

COLOR PSYCHOLOGY

REFERENCES

RATIONALE

ARTWORK

WHAT IS COLOR?

INTRODUCTION

Color is the aspect of things that is caused by differing qualities of light being

reflected or emitted by them.

To see color, you have to have light. When light shines on an object some colors

bounce off the object and others are absorbed by it. Our eyes only see the colors

that are bounced off or reflected. All light rays contain color. Light is made of

electromagnetic waves. The longest wavelength of light that humans can see is red.

The shortest is violet. The sun’s rays contain all the colors of the rainbow mixed

together. This mixture is known as white light. When white light strikes a white

crayon or marker barrel, it appears white to us because it absorbs no color and

reflects all color equally. A black crayon or marker cap absorbs all colors equally and

reflects none, so it looks black to us. While artists consider black a color, scientists do

not because black is the absence of all color.

HISTORY

Colour has been investigated and used for more than 2000 years. Some of the early

studies and theories about light were done by Aristotle. He discovered that by mixing

two colours, a third is produced. He did this with a yellow and blue piece of glass,

which when brought together produced green. He also discovered that light travels

in waves. Isaac Newton (1642-1727) passed a beam of sunlight through a prism.

When the light came out of the prism is was not white but was of seven different

colours: Red, Orange, Yellow, Green, Blue, Indigo and Violet. The spreading into rays

was called dispersion by Newton and he called the different coloured rays the

spectrum. He concluded that white light was made up of seven different coloured

rays.

COLOR THEORY

Color theory encompasses a multitude of definitions, concepts and design

applications - enough to fill several encyclopedias. It create a logical structure for

color. For example, if we have an assortment of fruits and vegetables, we can

organize them by color and place them on a circle that shows the colors in relation

to each other.

There are several categories of color theory

- Color Wheel

- Primary color, Secondary Color, Tertiary Color

- Color Harmony

COLOR PROPERTIES

COLOR WHEEL

A color circle, based on red, yellow and blue, is traditional in the field of art. Sir Isaac

Newton developed the first circular diagram of colors in 1666. It is a visual

representation of colors arranged according to their chromatic relationship. Begin a

color wheel by positioning primary hues equidistant from one another, then create a

bridge between primaries using secondary and tertiary colors.

PRIMARY COLOR

Primary colors are 3 pigment colors that cannot be mixed or formed by any

combination of other colors. All other colors are derived from these 3 hues.

Red

Blue

Yellow

SECONDARY COLOR

These are the colors formed by mixing the primary colors.

Orange

Violet

Green

TERTIARY COLOR

These are the colors formed by mixing a primary and a secondary color. That's why the

hue is a two word name, such as blue-green, red-violet, and yellow-orange.

Red Orange

Yellow Orange

Yellow Green

Blue Green

Blue Violet

Red Violet

COLOR HARMONY

Harmony is something that is pleasing to the eye. It engages the viewer and it

creates an inner sense of order, a balance in the visual experience. Color harmony

delivers usual interest and a sense of order. There are many theories for harmony.

Analogous Color

Analogous colors are any three colors which are side by side on a 12 part color

wheel, such as red, red-orange, and orange. Usually one of the three colors

predominates.

Complementary Color

Complementary colors are any two colors which are directly opposite each other,

such as red-orange and blue-green. The high contrast of complementary colors

creates a vibrant look especially when used at full saturation.

Triad

A triadic color scheme uses colors that are evenly spaced around the color wheel and

it can also formed a triangle. Triadic color harmonies tend to be quite vibrant, even if

you use pale or unsaturated versions of your hues.

Split Complementary Color

The split-complementary color scheme is a variation of the complementary color

scheme. In addition to the base color, it uses the two colors adjacent to its

complement. The split complementary color is a good choice for the beginners

because it is difficult to mess up.

Tetrad

The rectangle or tetrad color scheme uses four colors arranged into two

complementary pairs. This rich color scheme offers plenty of possibilities for

variation.

Task for color harmony: Packaging

ACHROMATIC & MONOCHROMATIC

Achromatic Color

‘Achromatic’ comes from the Greek meaning 'without

color' so strictly speaking there are no achromatic colors.

All neutral tones from pure white, all shades of pure grey

to pure black are achromatic, but they are not properly

called colors.

Monochromatic Color

Monochromatic colors are one color (hue) with the tints,

tones and shades of that color.

These terms are often used incorrectly, although they

describe fairly simple color concepts.

Tints

- A color that made lighter by adding white

Tones

- A color that made different tone by adding gray

Shades

- A color that made a darker by adding black

COLOR TEMPERATURE

Watercolors are positioned on the color wheel according to their color temperature.

Red, and colors that can be made from red, are positioned on the warm side of the

color wheel. Whereas blue, and the colors that can made from blue, are positioned

on the cool side of the color wheel. But colors on the warm side of the wheel can be

known as cool, and colors on the cool side of the wheel can be known as warm,

depending on the relationship to their neighboring color.

Warm Color

They are made with orange, red, yellow and combinations of them all. As the name

indicates, they tend to make you think of sunlight and heat. Warm colors are vivid

and energetic, and tend to advance in space.

Cool Color

Cool colors such as blue, green and light purple have the ability to calm and soothe.

Where warm colors remind us of heat and sunshine, cool colors remind us of water

and sky. Unlike warm colors, cool colors give an impression of calm, and create a

soothing impression.

COLOR PSYCHOLOGY

What is Color Psychology?

Color psychology is a study of color as a determinant of human behaviour. It is based

on the mental and emotional effects colors have on sighted people in all facets of

life. There are some very subjective pieces to color psychology as well as some more

accepted and proven elements. In addition, there will also be variations in

interpretation, meaning, and perception between different cultures.

Used of Color Psychology

This is useful tool in all your business activities too. The color a company uses to

brand itself conveys how trustworthy they are to consumers, the quality of their

products, and much more. The physiological and emotional effect of color in each

person is influenced by several factors such as past experiences, culture, religion,

natural environment, gender, race, and nationality. Choosing the right colors can

impact subliminally and positively on the subconscious minds of your clients and

customers and therefore have an impact on the decisions they make when deciding

to use your services or buy your products. Most results show that it is not a specific

color that attracts all audiences, but that certain colors are deemed appropriate for

certain products.

For example, branding is one of the most important issues relating to color

perception and the area where many articles on this subject run into problems. There

are broader messaging patterns to be found in color perception and colors play an

important role in purchases and branding. Additional studies have revealed that our

brains prefer recognizable brands, which makes color incredibly important when

creating a brand identity. When it comes to picking the “right” color, research has

found that predicting consumer reaction to color appropriateness in relation to the

product is far more important than the individual color itself. The colors can also play

a role in represent the feeling, mood and image that the product itself.

The Psychological Effects on Color

Each color falls into a specific meaning and it will influencing our emotions and state

of mind. For example, white reminds us purity, cleanliness, precision, innocence,

sterility and death. Black reminds us power, sexuality, sophistication, death, mystery,

fear, unhappiness, elegance. Blue reminds us trust, conservative, security, technology,

cleanliness, order. It can also reduces mental excitability and therefore helps one to

concentrate. It is both cooling and sedative, but cannot be used indiscriminately, as

too much of it produces melancholia. Green is a cooling color. It reminds us of

nature, healthy, good luck, jealousy ("green with envy"), renewal. In addition, a

research shown that green doesn't do well in a global market. There are problems

associated with green packaging in China and France. Green has been successful in

attracting investors in the Middle East.

While yellow is cheering and stimulating and draws attention. It shows us optimism,

hope, philosophy, dishonesty, cowardice (a coward can be described as "yellow"),

betrayal. Same as yellow, red is exciting and can stimulates the brain. It shows us

power, energy, warmth, passions, love, aggression, danger. Red changes meaning in

the presence of other colors. With green, it becomes a symbol of Christmas. When

combined with white, it means joy. Violet is a sedative and soothing color. It reminds

us of spirituality, mystery, royalty, transformation, cruelty, arrogance. Brown is restful

and warming but should be combined with orange, yellow, or gold, because it can be

depressing if used alone. It reminds us of earth, reliability, comfort, endurance. Grey

is a color which is depressing unless combined with a livelier color. It reminds us of

intellect, futurism, modesty, sadness and decay.

Color Psychology as Therapy

Color Therapy and healing uses the visible spectrum of light and color to affect a

person’s mood and physical or mental health. Each color falls into a specific

frequency and vibration, which many believe contribute to specific properties that

can be used to affect the energy and frequencies within our bodies. It is common

knowledge that light enters through our eyes, but it can also enter through our skin.

Given the unique frequencies and vibrations of various colors, people believe that

certain colors entering the body can activate hormones causing chemical reactions

within the body, then influencing emotion and enabling the body to heal.

Colors are known to have an effect on people with brain disorders or people with

emotional troubles. For example, the color blue can have a calming effect which can

then result in lower blood pressure, whereas the color red might have the opposite

effect. Green is another color that may be used to relax people who are emotionally

unbalanced. Yellow, on the other hand, may be used to help invigorate people who

might be suffering from depression.

Alternative therapies also believe that a person’s aura contains different layers of

light which can be used for cleansing and balancing. Knowing the colors in your aura

can help you better understand your spirit, and thus help you better understand how

to heal. In addition, the colors surrounding you can also have various effects.

Color Meaning and Symbolism

Colors hold significance for people around the world. Colors influence emotion, and

they also hold meaning in religion and various cultures. Here are some examples how

colors do influence in these categories.

Emotion

Blue is seen as conservative. Red is power and aggression. Brighter colors such as

yellow and orange represent warmth not only with emotions but also with

temperature. When someone is feeling down or depressed, it is said they are feeling

"blue." When someone is angry they "see red." When someone is seen to be afraid

they are called "yellow.

Ecology

Obviously green is the major color symbolizing ecology. The new phrase for people

or companies who find ways to cut back on electricity, fuel, or things that damage

the environment is "going green."

Phrases

When something is seen as opposite, extreme, or a firm position, it is said to be

"black or white." When something is not clear or not in a firm position, it is said to be

a "grey area." The blues describe a form of music.

Religion

Colours are also used in religious ceremonies or represent aspects of religion. For

example, Green is the traditional color of Islam. The Islamic flag is green. Green is

also mentioned in the Quran as the color of garments, cushions and carpets in

paradise.

Color in your culture

With the advent of the World Wide Web, there is a narrowing of the differences in

meanings of colors between different cultures and countries.

In China, red color hold a meaning of good luck and celebration. It also represent a

vitality, happiness, long life. As Chinese people believe that red can bring us good

luck so it usually used in many ceremonies from funerals to weddings. It is also

traditionally worn on Chinese New Year to bring luck and prosperity.

Moreover, yellow used as sacred, imperial, royalty, honor, and masculine color.

Besides, green color represent a new life, regeneration and hope. In addition, it

shows disgrace which means that giving a Chinese man a green hat indicates his wife

and is cheating on him.

Whereas blue represent immortality, associated with pornography and 'blue films',

and feminine color.

Next, white color hold a meaning of death and mourning. It is common to see

Chinese people used white color on the funerals.

While in Chinese Horoscopes brown is the color for earth.

Unlike red colour, black is a color for young boys and sometimes the eldest and our

ancestors doesn’t like black color as they think that it will brings bad luck.

What is Color good for?

As my opinion color is important and it can bright up our life. It’s hard to identify

things without color. Everything in our daily life are all related to color, such as we

used color on the traffic light, road sign and more.

There are also several benefits of color. Firstly, it can conveying emotion and

meaning. Second, it changing perception of space. Next, it changing apparent size.

Moreover, it shows similarities and differences. Furthermore, it linking spatially

separated objects together. In addition, it also can attracting attention. Color not

only creating emphasis but also smoothing to improve image quality. Lastly, color

can creating aesthetic and emotional appeal

REFERENCES

http://www.crayola.com/for-educators/resources-

landing/articles/color-what-is-color.aspx

http://www.colourtherapyhealing.com/colour/colour_history.php

http://www.colormatters.com/color-and-design/basic-color-theory

http://www.worqx.com/color/color_wheel.htm

http://www.tigercolor.com/color-lab/color-theory/color-

harmonies.htm

http://www.watercolorpaintingandprojects.com/basics/color-

temperature.html

http://interiordec.about.com/od/color/a/Warm-Colors-And-Cool-

Colors.htm

http://www.tigercolor.com/color-lab/color-theory/color-theory-

intro.htm

http://www.arttherapyblog.com/online/color-psychology-

psychologica-effects-of-colors#.VDfwjOOSy1g

http://www.helpscout.net/blog/psychology-of-color/

http://archive.csustan.edu/OIT/webServices/SupportResources/Psych

ofColor.html

http://www.arttherapyblog.com/online/color-therapy-healing-an-

introduction/#.VDimk_mSyM4

http://www.incredibleart.org/lessons/middle/color2.htm

http://www.empower-yourself-with-color-psychology.com/cultural-

color.html

FINAL

PROJECT

MY ARTWORK

RATIONALE

I drew an ocean, some obstacles in the ocean, a human, the sky, and sun. I used black

color on the human and those obstacles, blue color and with some grey color for the

ocean, yellow color for the sky, red and orange color for the sun. So now I’ll be

explain why did I used those colors on the painting and my feelings right now.

Firstly, black is the absorption of all color and the absence of light. In color

psychology this color gives protection from external emotional stress. We all use

black at various times to hide from the world around us in one way or another. Some

of us use it to hide our weight; and I use it to hide my feelings and lack of self-

confidence. Black is the end, but I believe that the end always implies a new

beginning.

Next, blue is a color that seeks peace above everything. Change is difficult for blue.

When faced with a new or different idea, it considers and thinks it over slowly and

tries to make it fit its own acceptable version of reality.While grey is the color of

compromise, which being neither black nor white. It is also a color that shows boring

and depressing.

Besides, yellow is a color which offering hope, happiness, cheerfulness and fun. It is a

color of new ideas, which helping us to find new ways of doing things yet can

awaken greater confidence. Moreover, if you are going through many change in your

life you may find out that yellow is quite annoying and you can’t get to tolerate it

very well. Therefore, as the reference I did added some orange into my life to balance

and restore my energies. The color orange represent warmth and happiness. At the

same time, it helps us to bounce back from disappointments.

Furthermore, red is a warm and positive color. It shows us power. It excites the

emotions and motivates us to take action. It signifies a pioneering spirit and

leadership qualities, promoting ambition and determination. It can also give

confidence in people who are shy or lacking in power.

As I already show up all the meanings of colors that I used, here the story. I am a

people who always wanted to hide up because of lack of confidence in myself. I’m

trying to protect myself from the outside world and I feel like I don’t really fit in or

belong anywhere. I don’t show excitement about anything in my life and tend to be

indecisive. At that moment my life is full of sadness and depression. But then I

realized that if I work a little bit harder my life might become more different from

how depress it was. I can’t just look for how bad I am but also seeking for how good I

can do for my own. So I decided to make some changes in my life, Changes are

always the challenge for us and perhaps it will not be going smoothly all the way.

Although we might be afraid of it but we have to become more confidence and

strong to stand the challenges and if we do get to accept it and fight for what we

want then it will ends up success. The conclusion is I’m still working on it and

hopefully I get to reach what I am fighting for.