color psychology
TRANSCRIPT
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Color Psychologyfor North America
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HISTORY Color psychology goes back to Carl Jung who
studied colors as a tool for psychotherapy.
This led to the basic principles of color therapy which are generally accepted today.
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Color has a specific meaning Color causes behavior Color influence is automatic A person perceiving a color automatically evaluates it, the evaluation of a color
causes the behavior induced by the color The meaning of a color is affected by context.
COLOR IS A POWERFUL TOOL
Note:Researchers have found that up to 90% of snap judgments are made based on color alone.(refer to: First Impressions - Nonverbal Communication)
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Extroverts favor Red
Introverts prefer Blue
Intellectuals like Yellow
COLOR SYMBOLISM
Notes:Color Psychology is one of the most controversial aspects of marketing – like most marketing color usage can be hard to measure because of personal preferences, experiences, upbringing, cultural differences, context, etc., these influences often muddy the effect individual colors have on an individual.Yet color phycology is strongly used when branding a company and packaging a product.
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RED If you wear red, you are energetic and competitive Wear a red accent piece when you want to present yourself as bold
and dynamic. Red is solid, powerful and consistent Red is the most effective at enhancing our attention to detail Red is also associated with the Republican Party
Donald Trump
Notes:Red can boost your confidence if you are attending a function or interview where you feel unsure of yourself.(wear a red tie when speaking to the working class)
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PINK Pink is a quiet color, lovers of beauty favor pink. If you wear pink, you have an understanding, sympathetic,
affectionate and loving nature. Wear pink when you want to present yourself as
a peaceful, calm, and not threatening.
Donald Trump
Notes:Wear a soft shade of pink, darker shades will elevate feelings of friction.(FYI: A pink carnation means "I will never forget you")
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ORANGE People who like orange are usually thoughtful and sincere. Orange is a power color Orange stimulates enthusiasm and creativity If you wear orange, you are action oriented and competent. Orange can bring about the willingness to embrace new ideas with
enjoyment and exploration.
Senator Ron Wyden
Notes:Wearing orange during times of stress, or shock can help to balance your emotions.
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YELLOW Yellow symbolizes creative, intelligence, wisdom, and joy. Wear yellow to present a cheery, uplifting effect. Yellow helps improve memory and decision making.
Donald Trump
Notes:Yellow is the easiest color to see (people who are blind to other colors can usually see yellow)
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GREEN Green symbolizes self-respect, learning, strength and cheerfulness. If you wear green, you are benevolent and service oriented.
House Speaker John Boehner
Notes:Green is a safe color, if you don't know what color to use anywhere use green.
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BLUE Blue will relax and encourage feelings of peace. Wear dark blues for serious, stable, calm, and conservative. Blue will help to make communication and remembering
information easy. Blue is associated with the Democratic Party
Notes:(wear a blue tie when speaking to owners and upper management of corporations)
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PURPLE Purple can have a negative effect when used during
depression. Purple increases personal thought, profound insights, and
understanding. If you wear purple, you have deep feelings, intelligent and
are self-reliant
Donald Trump
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BROWN People who prefer brown are often conventional and orderly. Wear brown clothing if you want to appear down to earth Brown can hide your true nature and show no direction
Barack Obama
Notes:brown and beige suits on men also make them appear old fashioned, and out dated
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WHITE White means kindness and clean. Wear white to impart a pure, well-balanced, positive,
wholesome impression.
Donald Trump
Notes:Surround yourself with white if you want to refresh your mind.
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BLACK If you wear black, you have self-control, discipline, strong-will,
stubborn, and inflexible. Dress in black if you want to become inconspicuous
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GRAY Gray portrays responsibility, security, maturity and dependability. If you wear gray, you are a very self-sufficient individual, excellent
self-control.
Notes:People who favor gray can be narrow-minded.
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Dress for Success
Wear Navy Blue for Central US sales meetings
Wear Black for US East Coast sales meetings
Wear Tan or Beige slacks for West Cost sales meetings