Colors Psychology

Presented By:

Isha ShaikhMahwish BashirMisbha BashIRi

• Color psychology is the study of colour as a factor in human behavior.

• Colors has effects on the body as well as on the mind.

• The number of colours we can see range as high as 10 million!

Introduction

•Choosing the right colour for an occasion is very important in how people perceive you and how you feel.

•Colours are seen as warm or cool mainly because of universal associations.

•Physiological changes take place accordingly in human beings.

•Colours play an important role in child psychology.

Introduction cont…

Number of Colors?

• Seven colors in the color spectrum

• 16.7 million that we can produce with the computer

Colors convey strong emotional meaning to individuals of all cultures.

Many researchers believe that color preference is directly related to personality traits, mental outlook, or physical performance.

Psychology of Color:

Color has a strong psychological impact.

Just like an individual’s personality determines how people feel about him/her, colors can cause people to be attracted to or repulsed by a product’s color.

Psychology of Color:

Black is a color of mystery, fear & danger.

✖Associated with death & mourning.

✖Often represents sophistication & masculinity.

Psychology of Color:

Gray conveys a sense of refinement, sophistication, & luxury.

✖It is a color proven to decrease appetite.

Psychology of Color:

Psychology of Color:

Blue, purple, and green have been shown to evoke calm, wisdom, & sadness.

Cool Colors

Blue is seen as reliable, conservative & dependable.

✖Financial institutions & government agencies frequently use this hue.

✖Can also lower pulse rate and body temperature, which helps people to focus.

Psychology of Color:

Purple is associated with royalty & wealth.

✖Symbolizes femininity, wisdom, & spirituality.

✖Because it is not often found in nature, purple is thought of as exotic and artificial.

Psychology of Color:

Green is associated with freshness, growth & renewal.

✖Symbolizes nature, luck, fertility, & jealousy.

✖ Light green is perceived as tranquil.

Psychology of Color:

Brown suggests stability, reliability & comfort.

✖Creates feelings of strength, warmth, & independence.

✖Communicates a “Down to Earth” personality.

Psychology of Color:

Warm Colors

Psychology of Color:

Red symbolizes strong emotion & intensity.

✖It can be associated with energy, love & passion

✖Also, vice, anger, & lust.

Psychology of Color:

Orange represents vitality, energy & fun - combination of red and yellow characteristics.

✖It is considered the most visible color, so it is used in safety & construction to demand attention.

✖Represents excitement, enthusiasm, & warmth.

Psychology of Color:

Pink represents love & romance.

✖Researchers believe pink has a calming effect.

✖Symbolizes: innocence, passivity, laziness, & weakness.

Psychology of Color:

Conclusion

• Colors can play different effects, like yellow makes people happy, red makes them angry, blue calms, and so on

• Of course there are exceptions and not every person feels the same and gets the same effects from colors

“The whole world, as we experience it visually, comes to us through the

mystic realm of color” Hans Honfmann