COLONIAL DISSENT COLONIAL DISSENT OPTIC ANALYSISOPTIC ANALYSIS

BIAS AND PROPAGANDA

• Sometimes, we feel so strongly about something, we want to persuade others to share our feelings

• Authors sometimes try to persuade their readers

•Bias is an unfair preference Bias is an unfair preference for or against somethingfor or against something

• Why unfair? It is based on an opinion or generalization—not on solid facts

BIASBIAS

• Propaganda is used to Propaganda is used to influence the influence the way people think way people think in order to:in order to:• Gain support for a causeGain support for a cause• Convince them to buy somethingConvince them to buy something• Convince them to do somethingConvince them to do something

• Propaganda techniques will twist facts to sell readers on an idea—to convince them to agree with the writer

• Propaganda is common in politics and advertising

• Propaganda will usually include some type of bias, sometimes extreme

PROPAGANDAPROPAGANDA

VisualVisual• Elements used that illicit emotional either positive

or negative emotional response toward the subject• Uses special colors, camera angles, and sounds to

influence the viewer

WrittenWritten• Tries to persuade the reader by using words that

appeal to the reader’s emotions instead of to logic or reason

TECHNIQUESTECHNIQUES

These graphics These graphics are/are notare/are not effective examples effective examples of bias and propaganda because…of bias and propaganda because…