colombo cake shops
TRANSCRIPT
Colombo Cake Shops & Colombo Cake Shops & Caravan FreshCaravan Fresh
An overview
COLOMBOCOLOMBO
COLOMBOCOLOMBO
COLOMBOCOLOMBO
Population – 65 lacs, Literacy- 90%Women are more powerful in society, ratio
of male/ female- 0.94/1.00 Weather – very hot & humidMost of the population are Non- Veg
COLOMBO – Alubond décor COLOMBO – Alubond décor is popularis popular
Colombo MarketColombo Market
No significant presence of any sweet or snacks shop
Most bakery shops selling packed meals – some buffet meals; almost all have sitting arrangement in shop
CompetitionCompetition
P & SThe FabSen- SaalThe SpongeOthers local players
Present marketPresent market
0
500
1000
1500
2000
2500
3000
3500
4000
4500
CaravanFresh
The Fab P&S Sen Saal TheSponge
Others
Caravan Fresh3%
The Fab10%
The Sponge2%
Others4%
Sen Saal7%
P&S74%
CompetitionCompetition Most of the P&S shops are without A/C, but they are the
biggest in number; 98 shops, daily avg sale per shop 40k (Srilankan Rupee)
The Fab – 7 outlet, very strong in gateaux, avg sale 75k
Sen Saal- 3 outlets, very strong in meal, avg sale 120k
The Sponge, Galle Road – Best outlet in my opinion – only 1 shop- with
see-through kitchen- 125 k
CompetitionCompetition
Other local players like Don & Sons, Remco, Lanka Bake, Family Chef are present with 1-3 shops, with avg sale of 25k each
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan Fresh- Caravan to Caravan Fresh- before renovationbefore renovation
Caravan to Caravan Fresh- Caravan to Caravan Fresh- after renovationafter renovation
Caravan to Caravan FreshCaravan to Caravan Fresh
7 old shop (daily avg 14k)+ 1 renovated (avg 44k) shop ; 65 staff, 2 vans operating out of 6
2008- 28 shops- 500k per day- 210 staff Very good motivation noticed in all staff of
Caravan, which will definitely speed up the turn around process
Butter Cake is excellent, need to work on kitchen
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
Caravan to Caravan FreshCaravan to Caravan Fresh
All 7 shops need to be renovated ASAP, as they are in very poor condition compare to competitors
Glass sticker is essential- as Glow Sign isn’t visible by customers in many cases
Some more branding inside shop is required , like on counter base, counter top tent card type
Caravan to Caravan Fresh- Caravan to Caravan Fresh- competitorcompetitor
Caravan to Caravan Fresh- Caravan to Caravan Fresh- competitorcompetitor
Caravan to Caravan FreshCaravan to Caravan Fresh
Gateaux big pics and albums need to be placed in shops. Presently all other shops sell gateaux off the shelf and on spl order, but Caravan sells only on spl (prior) order
A big scope is there to icrease gateaux sale
which is presently just 5%
Present productmixPresent productmix
Gateaux5%
Pastry17%
Savouries46%
Drinks7%
Cookies & dessert
5%
Meal6%
Dry cakes14%
Caravan to Caravan Fresh- Caravan to Caravan Fresh- learningslearnings
Renovation is the key for turn around
Lunch/Meal business as extension of Cake Shop
Huge growth potential as there are only bakery shops are available as Fast Food
COLOMBO COLOMBO