collis montgomery, chapter 5 by dwi joko pramudito song young kang

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Organizational Limit to Firm Scope Collis & Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

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 Is the firm possesses resources that provide a competitive advantage in business  Yes  consider of competing in the business  No  should not be active in the business

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Page 1: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

Organizational Limit to Firm Scope

Collis & Montgomery, Chapter 5

ByDwi Joko PramuditoSong Young Kang

Page 2: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

Introduction

Many corporation still expanding, entering new businesses and markets, and becoming larger and more complex

Others are reducing the scale and the scope of activities

The chapter addresses limit to the scope of the firm

Organizational Economics

Page 3: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

Scope of the Firm: Resources and Competitive Advantage Is the firm possesses resources that

provide a competitive advantage in business

Yes consider of competing in the business

No should not be active in the business

Page 4: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

Scope of the Firm: Market or Hierarchy Why should a particular business or

activity be performed inside the firm?

The choice lies between The Market or The Hierarchy

Corporate hierarchy will be efficient when it can be shown to be the organizational arrangement that minimizes the sum of production and governance cost

Page 5: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

The Market

Benefit of the Market: More efficient at information processing Incentives

Cost of the market Transaction cost theory Market Failure:▪ Opportunism▪ Asset specificity▪ Uncertainty▪ High Frequency

Page 6: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

The Hierarchy

Benefit of the Hierarchy: One party has authority over anyone

else Unified ownership reduce the pursuit of

local goals When intense coordination is needed

among parties to a transaction Cost of the Hierarchy:

Beureaucracy Agency Cost

Page 7: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

The Choice

  Market Hierarchy  

Benefit Informational Efficiency

Authority  

High-powered Incentives

Coordination  

Cost Transaction Cost

Bureaucracy  

Market Power Agency Cost         

Page 8: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

The Limit to Firm Scope

Page 9: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

A Spectrum of Governance Structure

Page 10: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

Choosing The Scope of the Firm Bias to the Market

Activities should be performed outside rather than inside the firm

The production cost benefit that independent suppliers can exploit and the governance cost benefit of high-powered incentives and decentralized information processing

Page 11: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

Choosing The Scope of the Firm A Decision Process

1. Disaggregate the Industry Value Chain2. Competitive Advantage3. Market Failure4. Need for Coordination5. Importance of Incentives

Page 12: Collis  Montgomery, Chapter 5 By Dwi Joko Pramudito Song Young Kang

Thank You