College Styles

November, 2010

Table Of Contents:

......What motivates the fashion at Hampton University? (page 2)

...........New Era---Clothing Line up-grades typical HBCU apparel.... (page 4)

....Want to know why & when ripped jeans became a fashion trend? CHECK OUT The History of Ripped Jeans (page 5)

Stay on top of the latest trends and get some tips!!!:::::::Top Fashion Trends for Fall 2010 (page 7)

......This Month’s featured fashion icon :: Solange Knowles :: (page 11)

What motivates the Fashion at Hampton University?By: Nicole M. Woods

The evident mismatch of patterns and color schemes, ripped and skinny jeans, high heels, boots, jordans, polos, ponchos and a little old school swag are some of the elements that illustrate the fashion of today's students at an HBCU. The styles and fashion senses at a historically black university appear to be diverse and unique. Some Hampton students dress to impress and are always conscious about their fashion decisions. Most dress according to their mood and how they feel that day. Some student's styles vary from day to day and some follow every trend. There are those who are able to stay on top of the new fads. Then there are those who have created their own individual styles.

Across the campus of Hampton University you'll find students dressed in business attire for presentations or events. Some explain that when they have a shorter day on campus, they dress down, even in a pair of sweat pants and a sweat-shirt. Some students are into designer clothes and hit all the big name stores while other's look for more affordable, yet fashionable garments at thrift stores. It's obvious that history repeats itself and a lot of the old school styles from the 80s and 90s have come back. Whether its the big jewelery, colorful patterns, high top fades, pon-chos or high waisted pants, you'll feel like your on the scene of the hit sitcom from the mid-80s “Different World”. Whether they are more con-scious about their dollar or money isn't an object, student's styles are original and unique to say the least for the many fashionistas that roam the campus.

On a college campus of thousands of students, you notice the variety of trends. All student's fashion senses and decisions are moti-vated in a variety of ways. A Hampton University Senior, Broadcast journalism major, Ms. Janay James, explains that her style is motivated by anything that she can put together that's comfort-able to her liking, still fly and something she feels

confident in rocking that day. A hampton Alumni, English Arts major, Brandon Griffin says he's mo-tivated to wear his paraphernalia because of

his love for his fraternity, to represent it on cam-pus and because he feels likes he looks good in it. Student-athlete, Destin Route, a junior, sports management major, explains that he wears whatever makes him feel good. Some of his style comes from what he sees in his

hometown of Atlanta, GA. He says he goes with the flow and some days he just wears his athletic, comfortable clothing. Outside of school, on the weekends, he's more conscious about his outfit decisions.

So the question is, Does being at an HBCU have any affect on fashion and fashion decisions ? Have student's styles changed since they started attending this HBCU?

A few students expressed that after com-ing to Hampton that they were more conscious about their style and felt that they've matured fashionably. They take more pride in their appear-ance and have more reasons to dress up. Others, like Ms. James expressed that her fashion sense has only changed in the way that she views it. She says that now she doesn't worry about what's in style or the new fad, as opposed to her fashion sense in high school wear she was more interested in “...designer clothes, accessories and having all the new jordans as soon as they come out.”. She explains how now she doesn't care about name brands and just wears what she wants . Mr. Griffin says his style hasn't changed at all, he stays true to his Maryland swag with the addition of his fraternity gear. Another student, Junior marketing major, Alanna Rose, explained that being at an HBCU has slightly affected the way she dresses because of the strict dress code you have to cover up more and dress more pro-fessional. She also mentioned that other than that her style has been consistent, hasn't changed much since high school and since she got to Hampton. Ms. Rose also said, “you'll be more noticed for not looking good”.

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Mix a sense of fashion with college pride and you get Tradition, a clothing brand that will soon find its way into several college and university bookstores.

"It's an apparel collection that celebrates the pride, passion and legacy of HBCUs," said Ge-rard Murray, co-founder and president of Final Four, a company that owns Tradition. "It's some-thing for everybody, for the fashion-conscious buyer as well as the true school supporter."

Tradition, based in Atlanta, is a joint venture be-tween New Era Cap Co. and the College Licens-ing Company that offers everything from caps, T-shirts and sweatpants to cable-knit sweaters and wool jackets customized to fit the aesthetic of different schools.

"What's so unique about the line," Murray said, "[is] we took the basic college font, the acronyms and the mascots for the school, and we kind of tweaked it and made it more fashion appealing."Feeling there was a void in the marketplace concerning collegiate apparel, Murray took advantage of the opportunity to work in coopera-tion with New Era to start an innovative apparel division.

"I went to Howard University Homecoming and I couldn't stop counting the amount of hats I saw that were New Era caps, from Philly to D.C. to New York caps," he said. "I said, ‘You know what? What if you had an offering that would allow these kids to wear a Howard University hat just as proudly as they wear their hometown cap?'"

The brand currently offers its selection at eight schools, but plans to expand to five more cam-puses in the near future.

"There's going to be some schools that may

Clothing Line Upgrades Typical HBCU Apparel

By Aleesa Mann

have some fallouts and there may be some schools that will always be in our collection be-cause of the popularity of the school," Murray said. "As we move on, we'll add to [the schools we supply] as the buzz of the line gets out there."

Campus involvement of the Tradition brand is not limited to collegiate apparel.

Tradition was a sponsor of some of the events of this year's Homecoming and provides greater royalties to campuses that sell their products.

"The royalties that schools normally get is about 6 to 8 percent," said Murray. "What we did, we upped it to 12 percent to make it a little bit more sweeter."

The brand will be available in independent stores, specialty chains and Macy's for the 2009 holiday season. There are also plans for an online store that will be available through the New Era Web site.

The history of ripper jeans:

-Timeline

1950-1970: 99% of mentions are associated with murder or sexual assault. Aug 30, 1955: Ripped jeans signify poverty: “As Genial Gene Biscailuz walked out of the Colise-um resplendent in his posse regalia with the red jacket, happy at the success of his annual rodeo, a ragged little urchin in ripped blue jeans ran up to him.” (CITYSIDE with GENE SHERMAN) Jul 12, 1971: Patching is becoming popular: “Hollywood boasts a shop, the Liquid Butterfly, that specializes in the custom patching of jeans. Owner Charlotte Stewart says she is ‘trying to get people to recycle their clothes. Instead of throw-ing out a ripped pair of jeans, we think it’s nicer to put a pretty patch on them.’” (Patchwork Fash-ions) 1974: The Ramones wear ripped jeans. Oct 22, 1977: At an Iggy Pop concert: “Safety pins adorned the deliberately ripped jeans of oth-ers.” (Music - Milwaukee Sentinel) Nov 16, 1980: The college generation sees a return to conservatism: “Images of the long hair and ripped jeans of their older brothers and sis- ters have faded, replaced by design- er clothes. If allied to anything, the college student of today

is linked to the campus of the 1950s.” (‘TV Gen-eration’ Hits College Like a Rerun of Pragmatic 1950s ) Sept 7, 1984: Pre-ripped jeans appear on the market: “The jeans are fashionably pre-ripped above the right knee and at what would be the panty-line if Calvin still believed in women’s un-derwear. They also are worn with a denim shirt unbuttoned to the waist and pre-ripped above the left breast pocket.” (Terrorist chic invades fashion field) May 15, 1986: Ripped jeans are fashionable in Europe: “Some predict the newest trend will be stone-washed jeans with holes worn into pock-ets, derriere and knees. Dick Gilbert, president of Zena jeans, said he was surprised and more than a little skeptical when his design team told him the ripped jeans were the hottest look in Europe.” (Hottest new jeans now include holes) Jun 11, 1986: The first in-depth newspaper article on ripped jeans: “” (Fashion trend full of holes Pittsburgh Post-Gazette) Dec 13, 1987: Casual jeans are now ripped: “Yet another twinge, she allowed, was when she dressed casually in jeans only to discover that casual to the crowd around her meant ”people dressed like Halloween in ripped jeans with holes.” (NEW YORKERS, ETC) Apr 7, 1988: “Ripped jeans are not my kind of fashion statement, but they are indeed seen as fashionable in circles of the young and hip.” (OFF THE RACK Dad finds out that holey jeans are sacred) Mar 20, 1989: “Parents (usually say) they can’t believe they are paying that much for ripped, slashed jeans,” said Stein.” (Out At The Knees) 1989: Ripped jeans are all over the fashion news. They go well with friendship bracelets and untied shoes. High schoolers, especially those in Cali-fornia seem to enjoy the fashion, although some disagree. Most school dress codes allow for ripped jeans. June 1990: Madonna wears ripped jeans. Jul 14, 1991: “This is not to say one should buy pre-ripped jeans — tears must be custom-made for the body.” (DENIM AIN’T SINGIN’ THE BLUES) Oct 2, 1991: “But you should throw away ripped jeans from last season. They’re definitely out. Ripped and torn jeans are over, finished.” (Cam-

pus Gainsville Sun) Jan 28, 1992: “Actresses like Julia Roberts, Michelle Pfeiffer, Winona Ryder, Daryl Hannah and Meg Ryan often parade in front of paparazzi at premieres and events wearing ripped jeans and T-shirts, oversize baby-doll dresses, combat boots, uncombed hair and not a spot of makeup.” (Recession Chic: If You’ve Got It, You Don’t Flaunt It) Jun 22, 1992: “There were 10 men-all large-wearing black boots, frayed and ripped jeans and belts with large silver buckles.” (Have Bris Bag, Will Travel-Even to Bikers’ Desert Outpost Se-ries) Jan 24, 1993: “Grunge means ripped jeans and flannel shirts. Of course, here in New York, its stripes and plaids.” (MASS-PRODUCER HIP-NESS) Sept 3, 1993: “Do they draw the line when it comes to ripped jeans or a nose ring? Suzy Ger-shman, parent and author of the “Born to Shop” book series, believes in flexibility. “It is one of the few areas of control where little damage can be done,” she says.” (The Fashion Fight How much control should youngsters have over their) May 24, 1994: “Grunge or grungie: Jeans, flannel shirts, ripped jeans, dyed hair, dark makeup (for girls), Doc Martens shoes. Metal heads: Long hair, jean jackets, ripped jeans.” (AN INFORMAL GUIDE TO TEENAGE CLOTHING AND MUSIC STYLES) Nov 7, 1996: “‘So many kids all dress the same – usually in trashy jeans that are ripped on the bot-tom, flannels and baby T’s,’ says Molly. ‘They’re pretty much like clones.’” (Ripped Jeans Don’t Cut It) May 19, 1997: “Most fast-growing software companies are a bit disheveled: empty computer boxes piled in hallways, offices littered with soda cans and pizza crusts, college-age programmers in T shirts and ripped jeans.” (The hardwiring of a salesman – Forbes.com) Late 90’s-Present: Ripped jeans are mostly seen on celebrities or are reserved for designer brands. Ordinary wearers are no longer seen as rebellious.

- www.tkbbblog.com

www.denimology.com/2010/04

Top Fashion Trends for Fall 2010:By Claire Sulmers on Sep 27th 2010

Ponchos & Capes:

How You Wear it:

Whether charcoal gray or technicolor, minimalist or large and dramatic, capes and ponchos are the new fall cover up. Slip one on with a pair of skinny jeans or go for saucy with a mini and a pair of high boots.

Velvet & Velour

How You Wear it:

Velvet is best in short and chic spurts. Slip on a mini dress or pull on a pair of velvet leggings.

Camel

How You Wear it:

We have a new classic color! Stash your white and black to the side and welcome a little camel into your wardrobe. Slip on a camel dress like at Zac Posen, or opt for a timeless camel coat, as demonstrated at Chloé.

Animal Prints

How You Wear it:

Go crazy with a wild leopard dress, or even a fun accessory (try a pair of shoes or a chic bag).

Wide, Roomy Pants

How You Wear it:

Balance out your wide pants with a fitted, tailored top.

Military Chic

How You Wear it:

Military jackets are always chic. Also try a military cap for bad hair days.

Lovely Lace

How You Wear it:

Feminine lace is best worn in skirt or dress form.

Fur Accents

How You Wear it:

Opt for a faux fur hat, coat, or stole.

Sheer

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Peep Solange Knowles’ Inspired StyleBy: Connie Wang & Piera Gelardi

We recently started seeing Solange Knowles at our favorite bands’ gigs, rocking couture bunny ears, a luxe turban, and shoes so awesome, we could barely pay attention to the music—and the more we got to know the singer, the more we fell in love with her songs, her perspective, and—of course—her sensational style. Though she might have a super-famous older sister with whom she shares her Aphrodite-like looks and virtuoso voice, she’s definitely her own woman through-and-through. A mother, a sister, a daugh-ter, an artist, musician, writer, and singer…So-lange wears many hats, and channeled a bit of love from each of them to create her third studio album, to be released later this fall. We met up with Solange at The Standard Hotel to gain a little insight into how she maintains her inspired style.

www.refinery29.com/my-style-solange-knowles.php

Who are your style heroes?

“My mom in the ‘70s and ‘80s! She was a bad bitch. Sex and the City totally jacked her steez on the camels. I have a pic of her on a camel ride in Egypt in the ‘80s serving the hell out of that desert! Also, Diana Ross, The Fela Kuti Queens, Björk, ‘70s-era Chaka Khan, Chloë Sevigny, ‘90s Erykah Badu.”

www.refinery29.com/my-style-solange-knowles.php

What’s your secret style weapon?

“Shoes! I’m all about the shoes! I order a ton of them online and play with my entire wardrobe until I find the right shoe. Unfortunately, so many people get it right from the head until the ankles. The shoe is very important. I can’t even fuck with you if your shoe game is slacking.”