college student marketing strategies

Stiel Direct LLC • 14700 N Airport Dr. • Scottsdale, AZ 85260 • (480) 951-6299 • [email protected]

Using Stiel Direct to Gain Marketing Advantage

in College Student Marketing

COLLEGE STUDENT MARKETING


Situation Assessment

• Major credit card issuers face new challenges in college marketing– Many states and colleges limiting or

prohibiting on-campus solicitation of credit cards

– Increased competition and media clutter impair student awareness and response

– Students have become wary of traditional corporate advertising and media


A Proven Approach

• Nominal Incremental Investment

• Improved response• Competitive

differentiator• Enhanced controls• Proven success

with leading youth marketers

INTRODUCING THE ON-CAMPUS STUDENT AMBASSADOR

PROGRAM


Your On-Campus Ambassador

• On-Campus Student Ambassadors are trained and closely supervised as your on-campus card representatives and solicitors – Providing reliable, consistent,

identifiable marketing resource for clients

• Increased brand awareness, education, and new account sign-ups among students, faculty, administrators, staff, and alumni

ON-CAMPUS STUDENT AMBASSADORS PROMOTE

CARDS


Full Implementation Support

• Student Ambassadors responsible for obtaining qualified new applicants, providing education, and represent client brand positively among students, faculty, staff, alumni, and community

• Student Ambassadors use attention-getting ice breakers at on-campus tabling programs, postering, sporting events, concerts, parties, etc.

HOW THE ON-CAMPUS STUDENT

AMBASSADOR PROGRAM WORKS


We Go the Extra Mile

• On-Campus Student Ambassadors promote card brand, education, and sign-ups wherever they travel - on and off campus

• Card marketing 24 hours every day

• Positions your card as the leading-edge, collegiate, relevant, youth-oriented brand


Card Marketing Everyday

• Daily marketing support to card marketing campaigns throughout semester

• Student Ambassadors provide full support at authorized on and off campus activities

DAILY ON-CAMPUS STUDENT AMBASSADOR SUPPORT


ON-CAMPUS STUDENT AMBASSADORS PART OF THE

COLLEGE COMMUNITY• On-campus Student Ambassadors readily identifiable

• Provides clutter-buster branding and solicitations on campus throughout semester

• Ambassadors carefully recruited, trained, supervised

• Highly effective peer-to-peer communication

Grassroots Marketing


Total Marketing Support

• Tabling events– On-Campus– Off-Campus– Special events such

as sports and music• Campus postering• Branding • Data gathering• Cost effective

ON-CAMPUS STUDENT AMBASSADORS PROVIDE FULL CARD

MARKETING SUPPORT


Focused on Client Needs

• Student authentication and data security

• Daily application processing• Premium and giveaway

design, production, inventory, storage, and fulfillment

• Reporting, competitive monitoring

ON-CAMPUS STUDENT AMBASSADOR SUPPORT TAILORED TO CLIENT

REQUIREMENTS


National Market Support

Now available for up-coming semester assignments

• Top College and University campuses across the USA

– Affinity card programs

– Traditional student card programs

SUPPORTING MAJOR COLLEGE AND UNIVERSITY CAMPUSES ACROSS

THE USA


Ambassadors:

Minimum Length of Program:

Objective:

Available Markets:

Preferred Compensation:

Typical Production Cost

Per Qualified Application:

• One semester

• Commission plus production expenses

• $2,000 per campus production fee plus $15 per completed application

• Top Colleges and Universities across USA

• To maximize quality application credit card sign-ups among qualified students

• Active College Students

Launch Date: • Upcoming semester

College Card Summary


We’re Ready!

Dan Stiel

Stiel Direct LLCPO Box 51084

Irvine, CA 92619

(949) 300-8325

www.stiel.net

college student marketing strategies

Business

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student awareness

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card marketing everydaydaily

campus tabling programs

semesterstudent ambassadors