college project- how to increase the popularity of bubble wrap in ireland?
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Fashion & Art Appreciation of Bubble Wrap (F.A.A.B.)
22 CENTURY BUBBLEWRAPJean Camargo, Chelsea McAnulty
Charlotte McAnulty, Cian Newell.
College of Tourism and Arts
BB Events and PR, Year 2
John Carty
ND
• Invented in New Jersey, 1957.- Alfred Fielding and Mark Chavannes
- Wallpaper
- Insulator
- Packaging tool
• Branded as Bubble Wrap in 1961.
• Packaging material.
HISTORY
Popularity• Why So Popular?
- Protects Goods
- Transported.
- Stored
( $4 Billion Annually Sales By Sealed Air)
10% Being Bubble Wrap Alone.($ 400 Million Aprox.)
- Pop Sound.
- Stress Reliefs
Public
• Target Market- Students
- Fashion- Art
- Business
- Art Exhibitors
- Fashion Designers
• Why ?
Proposed Event
(F.A.A.B.)
Fashion & Art Appreciation of Bubble Wrap
New Products:
•Jackets•Hats•Dresses•Etc.
Fashion & Art Appreciation of Bubble Wrap
Date:30th April 2015
Time:16:00 – 20:00
Room: Red Square
Room to be set up like this
Communications Plan
Communicating with Target Market
- Email (Student Union)- FaceBook (Student Union)- Posters/Fliers- Twitter- Radio (GMIT, Local)
Methods of Information
Website- facilities- information- description of event- how to get to venue- accommodation- etc.
F.A.A.B. START DURATION PERIODS
Oct Nov Dec Jan Feb Mar Apr
Meetings 1 7
Book Venue 1 3
Contact Valunteers 4 3
Contact Suppliers 3 2
Send Order To Suppliers 4 2
Catering 5 2
Promotion 4 4
Completed Not Completed
Time Line (Gantt Chart)
Marketing Budget Plan
CategoryEstimatedQuantity
EstimatedCost per Unit
EstimatedSubtotal
Notes
Equipment/ Service
Stage 1 € 800.00 € 800.00 www.stagelighting.ie
Audio/Visual 1 € 5,000.00 € 5,000.00 www.stagelighting.ie
Venue 1 € 1,000.00 € 1,000.00 www.gmit.ie
Security 5 € 80.00 € 400.00 www.deltasecurity.ie
Drinks 100 € 2.00 € 200.00 www.cocacola.com
Food (Chips) 250 € 2.50 € 625.00 www.gmit.ie
Promotion
Web 1 € 200.00 € 200.00 GMIT Students (cheapest)
Radio 2 € 150.00 € 300.00 www.iradio.ie
Fliers/posters 200 € 0.09 € 18.00
Staff
Valunteers 30 € - € -
Research Costs Total € 8,225.00
Conclusion
Why would our event work?
How will this influence on the company's 60th anniversary?
Would this increase it popularity in Ireland?
Conclusion
Target MarketFuture Clients
New BusinessMore Sales.
Jean Camargo, Chelsea McAnulty, Charlotte McAnulty, Cian Newell.