college presentation - lipton talent hunt1

8/14/2019 College Presentation - Lipton Talent Hunt1

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Lipton Talent Hunt

Submitted By:Myra Azhar

Taimur Durrani

Mansoor Durrani

Imran Idrees


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Project BriefThe whole idea of the event is to promote

Lipton Tea Bags sales in Szabist, with aninnovative ideas, certain competition ofsinging, drama, tea making, Quiz, Gig

Night, Bon Fire .


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Objective

Develop local talent by providing students withbusiness oriented experiential learning

Give students a chance to experience brandmanagement as a career option

Exposure for students to a real-life project withvarying market realities

Opportunityof a head-start in their possible careers @

Unilever


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TO SUMMARIZE Campaign Objective

BriefDifferent people have different tastes

Creative idea

Aaapke chai ab aap keh style mein

Consumer take home

With Lipton Yellow Label Teabags, you enjoy your tea in your style- Light, Regular or Strong


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Project Scope

The project scope is to target all the

students of SZABIST

.What is not included in the scope ?

Faculty and Szabist Employees


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Team Structure

Myra

Sales and the activities coordinatorTaimur:

Project Manager and Finance

managementMansoor:

Supply Chain and brand awarenessImran:

Marketing and Supply Chains


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Deadlines

Project is narrow-down into 3

weeks of span.

Starting from 3rd Nov

The final activity is to be heldon 20th Nov


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Risk Identification

Unpredictable weather conditions

University Politics

Exams Scheduling within the activity duration

Lack of access to University Resources.

Current Building structure

Electricity Failure

Students Attitude


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EnthusiasmWinning Team will get a chance tovisit Karachi, and appear in the finalInterview for the

Management Training Officer

2009


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Activity Outline

Task at hand

Launch Teabags in your university,keeping in mind the specified KPIs (Key Performance Indicators) & the

budget (provided by Unilever)

The Challenge

Create the best marketing plan and execute it, with a result-oriented

approach

The Real-Life Setup

Varying market situations for each team

Proposed Mix

Students to formulate teams of 5 members, with various competencies

(Marketing, Finance, Sales etc) Minimum 1 female member


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Lipton tea bags campaign material

TVC

Radio

Media InnovationsPOS materials (posters / buntings etc)

Rs. 25,000/-


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Rs.

25,000/-

Consumer

Promotion

Sponsored

Concerts

Tea

Sampling

Sponsored

Drama

Night

Customizedadvertising

for your

university

Sponsored

Picnics

SALESSALES


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THANK YOU

college presentation - lipton talent hunt1

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