collective tattoo + gallery rebrand 2011 brand manual

© 2011 biss design studio. all rights reserved.

brand manual 2011.11CliCK here For FliP booK version

contents

2

intro 3

artwork 4

mission + vision + values 5–8

brand mark 6

brand components 9–16 logo usage + download logo/qr-code, go to page 10 color choices typefaces

standard communication 17–23 business cards referral cards stationery receipts

promotional merchandise 24–37 collective tattoo + gallery collection

signage 38–44 external + interior signage materials + finishes lighting considerations

promotional materials 45–58 flyers + posters + digital banners bags + tags bike wraps

contact us + design inquires + cited sources 59–62

introduction to our brand manual standards

our brand manual standards have developed as a result of an indus-

try initiative to finally make a cohesive message + brand identity that

would successfully connect various materials + mediums within print

+ the digital world.

keeping a cohesive, consistent standard with the enclosed guidelines

for the brand identity will:

– help accelerate customer awareness about the

studio’s quality + quantity of services

– help maintain the integrity of the brand mark

– help maintain the quality + value of services to customers

within the studio + gallery

– help unify the employee’s + build confidence within

the business

intro 2

intro

33

artwork standards

the logo can be used in any promotional materials that pertain specifi-

cally to the service or event relating to the studio +/or gallery. this

could include: advertising, website content about services + events,

business cards, referral materials, merchandise + any other approved

promotional materials. the logo should not be used in general materials

that pertain to a company outside the context of the studio, unless it is

approved by the owners of collective tattoo + gallery. the logo is made

up of two elements: the brand mark + logotype. these terms

will be referred to throughout the guidelines.

brand mark

logotype

intro 2

artwork

34

“an expert is someone who tells youwhy you can’t do something.”

— alec issigonis

mission + vision + values

mission

our foundation starts here with our mission, which is everlasting just

like a tattoo. our mission is our intentions as a company + serves as

the guide which we weigh our actions + overall decisions.

our mission is;

– to create value + make a difference

– celebrate scientific discovery + human innovation

– to bring a new appreciation + inspiration to the arts

– striving to innovate, inspire + captivate diversity

– to provide a venue for high quality services, artists + artwork

– provide open participation to the general

public in art experiences

36

vision

our vision serves as the ground work for our foundation + drives every

aspect of our business by describing what we need to accomplish in

order to continue achieving sustainability, quality + growth. our vision

encompasses;

– people: to be a comfortable, creative + inspiring place to

work where people + employees can prosper

– portfolio: produce creative + diverse portfolios of quality work

+ host a variety of gallery events that anticipate,

educate + satisfy people’s wants + needs

– planet: help support, educate + build sustainable communities

within the arts by being mindful of used materials

– productivity: be an open-minded, quality driven, creative + diverse

organization that transcends expectations + supports

the local art community


37

values

our values serve as a guide for our actions + they describe how we

behave in the business + world. our values are about;

– leadership: having courage to innovate a better future

– collaboration: supporting collective artistry + give back

– integrity: keeping it real

– passion: dedicating heart + mind + soul

– diversity: being as inclusive as our brand + styles + events

– quality: being superior in talent + intuition + creativity


38

i+den+ti+ty = one studio. one identity. one voice.

tat t oo + gall ery tat t oo + gall ery


logo usage – vertical + preferred orientation

collective tattoo + gallery’s brand mark + logotype are meant to be

used together in the lock-up (shown at left of page), at all times unless

otherwise specified. the logo may be reproduced only in the versions

shown in this manual + may not be altered in any way.

clear space + size requirements

the logo should always have a bounding box or “clear space” around

it to separate it from surrounding elements. the smallest size the

logotype can be applied is shown at left. logo should not be any

smaller than 1 inch in width when used vertically.

download logo variations + qr code

click on the appropriate icon to download the correct variation

of our logo for print and digital use, (qr-code is also available only

for merchandise tags, see page 53). qr-code links to our website.

x

x x

x

xx

xx

x

unit “x”



brand components + logo usage + color + typefaces

310

lock-up unit of the brand mark + the logotype makes up the logo



1 inch at smallest

use vertical logotype version no smaller than the minimum of 1 inch

allow up to “x” of space around the marked areas of the logotype

logo for print logo for web qr-code


311

logo usage – horizontal orientation

collective tattoo + gallery’s brand mark + logotype are meant to be

used together in the lock-up (shown at left of page), at all times unless

otherwise specified. the logo may be reproduced only in the versions

shown in this manual + may not be altered in any way.

horizontal orientation

if the vertical logo can not be displayed properly for the approved

medium +/or application, the logo can be used in the horizontal

lock-up example that is shown at left.

horizontal orientation size requirements

the smallest size the logotype can be applied horizontally is shown at left.

it should not be any smaller than 1.5 inch in width if used horizontally.

lock-up unit of the brand mark + the logotype makes up the logo horizontally





unit “x”

x x

x x

xx





xx x

x





1.5 inch at smallest

use the hori-zontal logotype version that is no smaller than the minimum of 1.5 inch

allow up to .25 inch of space around the marked areas of the logotype


312

vertical logo orientation misuse

it is important that collective tattoo + gallery’s logo is a consistent

mark at all times. the following examples are what not to do with the

logo. designers are expected to keep the logotype consistent. please

refer to the contact page if any questions should arise about usage

+/or placement of the vertical logo.

the vertical logotype should not be stretched, cut apart, altered or

changed in any way. please review the misused variations, shown at

left, for examples of how not to use the vertical logotype.

tat t oo + gall ery

tat t oo + gall ery

tat t oo + gall ery

tat t oo + gall ery











do not tilt or rotate the logotype + typefaces should not change

do not condense or expand the shape of the logotype

do not separate the brand mark from the logotype or overlap them

do not place the brand mark below the logotype

tat t oo + gall ery

tat t oo + gall ery

tat t oo + gall ery

tat t oo + gall erytat t oo + gall ery

tat t oo + gall ery

tat t oo + gall ery

tat t oo + gall ery


313

horizontal logo orientation misuse



logo. designers are expected to keep the logotype consistent. please

refer to the contact page if any questions should arise about usage

+/or placement of the horizontal logo.

the horizontal logotype should not be stretched, cut apart, altered or

changed in any way. please review the misused variations, shown at

left, for examples of how not to use the horizontal logotype.





do not tilt or rotate the logotype + typefaces should not change

do not condense or expand the shape of the logotype

do not separate the brand mark from the logotype or overlap them

do not use just the logotype or brand mark alone

tat t oo + gall ery

tat t oo + gall ery

tat t oo + gall ery

tat t oo + gall ery

tat t oo + gall ery

tat t oo + gall ery

tat t oo + gall ery

tat t oo + gall ery




314

logo misuse; background do’s + don’ts



logo when placing the logo onto a variety of materials + backgrounds.

designers are expected to keep the logotype consistent. please refer

to the contact page if any questions should arise about the usage of

the logo when placed on a particular background.

the logotype should not be placed upon a background that has similar

tonal values +/or hue of that particular logo. if the logo is similar in

tone to the background +/or if the logo is placed upon a busy, overly

contrasted background, the logo will not be readable and therefore,

will fail. please review the misused variations, shown at left, for exam-

ples of how not to use the vertical logotype on busy background +/or

incorrect color combinations.

do not use the logotype over a busy pattern that will make it unreadable

do not use the logotype over a busy or overly contrasted image

do not use the logotype on a back-ground color that is similar to the colors in the logo

do use the white version of the logotype instead of pre-vious example above


315

color

the primary logo should print with pantone black c along with another

plate run of 100 k (black) over top to give it a rich black appearance, if

the background requires the logo to be reversed white on black, use

the single color white version as shown. pantone #877 c is used when

the logo is being printed on a lighter surface.

pantone #877 c

pantone black c

white

c 0, m 0, y 0, k 100


316

typefaces

the main typeface for collective tattoo + gallery’s body copy is museo

sans 500. body copy should be set in 10pt over 14/leading. the usage

of approved typefaces must be appropriate to layout. museo sans 500

must be used as the body copy typeface in each piece for a consistent

brand presence, however for creative purposes, one can also use

optimus princeps + infrared typefaces if appropriate + approved.

when using optimus princeps +/or infrared, you must use the typeface

sparingly + only in short runs of body + headline copy that consist of no

more than 40 words per body copy + 10–15 words for headlines.

all lowercase or uppercase are accepted. be conscious of readability

of information + hierarchy. make sure the message can be communi-

cated clearly to customers.

museo sans 500 10pt / 14

museo sans 500 is the primary

typeface that is used for headings +

most body copy.

optimus princeps regular 10pt / 14

optimus princeps is an optional

headline + body copy choice if

used sparingly.

infrared regular 10pt / 14

optimus princeps is an optional

headline + body copy choice if

used sparingly.

“design is not just what it looks like + feels like.design is how it works.”

— steve jobs, 2003

IMAGE: COLLECTIVE TATTOO + GALLERY’S TATTOO GUN

standard communication + cards + stationery + receipts

318

print + digital business card specifications

as one of the components of standard communication, a business

card acts as a communicator of information as well as a symbol of

collective tattoo + gallery’s work. we have guidelines offered for busi-

ness cards + referral cards. both cards are available in a digital + print

version, which allows for versatility. referrals are one of the best forms

of advertising, because it is word of mouth + there is nothing better than

a happy client who is excited about the completion of a job well done. a

referral card allows for you to express your businesses commitment

while recognizing + maintaining solid business relationships.

the print + digital business cards correspond with one another with

the only difference being their format requirements, file size + size

of card. please see the listed specifications for proper print + digital

usage of both business and referral cards.

print version business card specifications:

size: 3.5 inches x 2 inches

paper color: platinum metallic

ink color used: pantone black c + 100 k (black)

resolution: 300 dpi

paper type: 100% post-consumer, platinum metallic, 80lb.

file format: tiff +/or high resolution pdf

sides: two

typeface: optimus princeps bold body copy

type size title: 9 pt.

type size email: 8 pt.

type size address: 8 pt.

type size web url: 8 pt.

digital business card specifications:

size: 1050 pixels x 600 pixels

color: background: r 133, g 136, b 139 (pantone 877c to rgb conversion)

logo/body color: r 0, g 0, b 0 (web – black)

resolution: 72 dpi

file format: jpeg

sides: one (front of print version shown)

typeface: optimus princeps bold body copy

type size title: 9 pt.

type size email: 8 pt.

type size address: 8 pt.

type size web url: 8 pt.


319

print + digital business card specifications


320

print + digital business cards

the typeface optimus princeps is to be used for the primary information

including title, email address, business address + website address, on

both front + back of the business card. do not differentiate from the

examples shown at left, in regards to the design elements. title, name

+ email address will change upon request + is dependent upon the in-

dividual artists profile. please see color + file format for more business

card specifications on page 19.

digital

on the business card digital version, the typeface optimus princeps

is to be used for primary information including title, email address,

business address + website address. do not differentiate from the

examples shown at left, in regards to the design elements. title, name

+ email address will change upon request + is dependent upon the in-

dividual artists profile. please see color + file format for more business

card specifications on page 19.

card is 3.5 inches wide

front (+ digital card format)

back

website address on back

card is 2 inches in height

website url (exlude www) centered on back, 9pt optimus princeps tyepface

refer to page 14 for color + file specifications


321

referral cards

on the front + back side of the referral cards, the typeface optimus

princeps 14pt, 18/leading is to be used as the headline. the remain-

ing body copy is to be set in museo 500, 8pt, 10/leading. the referral

card is printed on two sides. please see color + file format + other

important specifications below.

card size: 3.5 inches x 2.5 inches

logo size: 1 inch x 1 inch

color: front/background: pantone black c + 100 k (black)

front/logo + body copy: pantone 877 c

back/background: white

back/body copy: 100 k (black)

resolution: 300 dpi

paper: 100lb. matte

file format: tiff or high resolution pdf

sides: two

typeface: optimus princeps bold + museo 500

card is 3.5 inches wide

card is2.5 inches in height

back – referral form

front

vertical logotype 1 inch x 1 inch


322

stationery

museo 500 typeface is to be used for the primary information on

the letterhead. vertical logo + contact information is positioned at

the bottom of the letterhead + is printed with spot color pantone 877

c. contact information needs to be 8pt + centered at bottom of the

letterhead + below the logo. horizontal logotype should be placed on

the upper left hand corner of the envelope. please see specifications

below for additional information on the letterhead + envelopes.

size: letterhead – 8.5 inches x 11 inches

envelope – (#10), 9.5 inches x 4.125 inches

color: body copy – c 0, m 0, y 0, k 70

logotype + contact information – pantone 877 c

paper: letterhead – smooth grey 100% recyclable,

80lb neenah environment paper

envelope – smooth grey 100% recyclable

typeface: letterhead (body copy) – museo 500 10pt

contact information – optimus princeps

vertical logo 1.5 inches

x 1.5 inches

letterhead is 8.5 inches wide

letterhead is 11 inches in height

envelope is 9.5 inches wide

envelope is 4.125 inches in height

horizontal logo 1.5 inches x .75 inch


323

receipts

print + digital

museo 500 typeface is to be used for primary information on receipts.

contact information should be 8pt, 12/leading + centered on three lines.

please see the specifications below for additional information on print

+ digital receipts. use the print specifications when printing in office +

follow the digital specifications if the receipt is sent digitally.

size: print: 8.5 inches x 11 inches

digital: 2550 pixels x 3300 pixels

color: print: c 0, m 0, y 0, k 100

digital: r 0, g 0, b 0

resolution: print: 300 dpi

digital: 72 dpi

paper: standard printer paper, white recyclable

file format: print: tiff or high resolution pdf

digital: high resolution pdf or jpeg

typeface: museo 500

Invoice No.

Customer ID:

Bill To: Ship To:

Date Artwork No. Tattoo Artist FOB Merch Terms Tax ID

Quantity Work Description Discount Taxable Hourly Total

Subtotal:

Tax:

Shipping:

Miscellaneous:

Balance Due:

vertical logo 2 inches x 2 inches

reciept is 8.5 inches wide

reciept is 11 inches in height

601 CENTRAL AVENUE

ST. PETERSbURG + FLORIdA + 33701

(727) 851-6767

“people ignore design that ignores people.”— frank chimero

IMAGE: SKETCHES FROM TATTOO ARTISTS ANd OWNER, MATT SKINNER

merchandise + collective tattoo + gallery collection

325

collective tattoo + gallery collection

expanding our brand even further beyond current mediums, we are

inspired to create + design our very own clothing collection that will

carry on our brand identity. just as styles + trends come + go, we

will taylor each item to the needs of our audience as well as the style’s

of our artists. therefore, what you see currently in this brand manual,

in regards to merchandise, will definitely be evolving into the future.

however, it is important to not change the brand identity that will be

printed or shown within the various promotional merchandise + will

remain constant throughout applications + promotional materials.

in the following pages, you will see various promotional merchandise

within our collection + how our brand identity will be applied. if a new

item should raise any questions about the placement of the logotype,

please contact the design department with any further questions

or concerns. see the contact and inquiries section.


collective tattoo + gallery collection: giving back

proceeds will go towards the downtown arts association of st. petersburg

with every purchase of collective tattoo + gallery merchandise. the

downtown arts association of st. petersburg is a 501 (c) 3, non-profit

organization that supports local galleries, museums, + art-related busi-

nesses in downtown st. petersburg, florida. their mission is to teach,

promote + advance the arts in downtown st. petersburg.

326


to further their mission, they sponsor a monthly event called the sec-

ond saturday gallery walk. collective tattoo + gallery is one of the many

participating galleries that open their doors for extended hours on the

second saturday evening of every month. for more information, please

refer to the organizations contact information below;

organization: arts association of st. petersburg

website: http://www.stpetearts.org/en/

phone: 727.323.2787

email: [email protected]

address: p.o. box 663, st. petersburg, florida 33731

327


graphic tees

our graphic tees are made out of bamboo material + printed with

permaset aqua, the new 100% solvent free, water-based ink from

permaset – one of the industry leaders of fabric printing inks.

printer used: merchline

website: http://merchline.com/

material: 100% bamboo

ink: water-based permaset aqua; 100% solvent free

questions: [email protected]

328

graphic tees: specifications for logo are below


329

white graphic tee requires only black logo on upper part

of backside of shirt + printed directly on

as inside label

dark graphic tee requires only white logo on upper part


as inside label

neutral graphic tee requires only black logo on upper part


as inside label

1.5 inch x 1.5 inch 1.5 inch x 1.5 inch 1.5 inch x 1.5 inch


330

sexy stilettos

open toed sexy stilettos are custom printed and are one-of-a-kind

designs by collective tattoo + gallery collection. are you ready for

a wild night on the town?



material: various – contact merchline for inquiries

ink: organic inks



331







sexy stilettos: specifications for logo are below

black lined stilettos require only white

horizontal logo printed on inside of shoe as a label

white lined stilettos require only black


neutral lined stilettos require only white


1.5 inch x 1.5 inch

tatt

oo

+ g

allery

tatt

oo

+ g

allery

tatt

oo

+ g

allery

tatt

oo

+ g

allery

tatt

oo

+ g

allery

tatt

oo

+ g

allery

tatt

oo

+ g

allery

tatt

oo

+ g

allery

1.5 inch x 1.5 inch 1.5 inch x 1.5 inch


sexy smart bikini

custom printed sexy smart bikini, printed on recycled fibers that are

composed of miPan regen recycled nylon, mostly created from post-

consumer fishing nets. for additional questions or information about

the material, printing +/or specifications, please see below:



material: miPan regen recycled nylon - recycled fibers


332


333

sexy smart bikini: specifications for logo are below

1 inch x 1 inch1 inch x 1 inch

dark bikini requires only white vertical

logo printed on black label

neutral bikini requires only black vertical

logo printed on 70% grey label

light bikini requires only black vertical

logo printed on white label

1 inch x 1 inch


3

skate decks

custom wickedly designed skateboards + decks to add to any

collection. using organic inks, the designs are printed onto recyclable

plywood + are given an extra clear coat for protection.



material: recyclable plywood

ink: organic inks


34


335

skate decks: specifications for logo are below

dark board requires only white vertical

logo printed directly onto bottom deck

neutral board requires only black vertical


light board requires only black vertical


2.5 inches x 2.5 inches 2.5 inches x 2.5 inches 2.5 inches x 2.5 inches


3

smartphone cases

go green + carry around your favorite customized smartphone case

that is made out of a natural canvas case, that utilizes only environ-

mentally friendly materials. a variety of designs are available.



material: eco-friendly natural friendly materials

ink: organic inks


36


337

smartphone cases: specifications for logo are below

1 inch x 1 inch1 inch x 1 inch

dark case requires only white vertical

logo printed directly onto the inside of

the case fabric

neutral case requires only black vertical


the case fabric

light case requires only black vertical


the case fabric

1 inch x 1 inch

“good design is obvious. great design is transparent.”— Joe Sparano

IMAGE: TATTOO ARTISTS + OWNER, SEAN WILLIAMS AT WORK

3

signage

we want all of our creative services to be successful inside + out

therefore, signage is one of the most important steps in achieving

this. our brand identity needs to be clearly communicated + in doing

so, must be read quickly + easily from various perspectives.

the following specifications are to be strictly adhered to, in order

to portray a cohesive identity upon expanding. please refer to the

contact section +/or number below, if there are any questions

or concerns about exterior +/or interior signage.

contact: biss studio designs


phone: 813.813.4169

exterior + interior renderings by william biss @ biss design studio

signage + external + interior + materials + lighting

39


340

4.5 feet x 4 feet5 feet x 5 feet

display frame above front entrance has a

light backgroundand has hidden light fixtures behind frame

black logo displayed in frame is vertical orientation and is

centered within the display frame

measurements of display frame’s depth

is specified below

4 inches thick

external signage: specifications for logo and display are below


341

light post banner: specifications below

banner size: 30 inches x 84 inchescolor: 2-sided, 4-colormaterial: custom vinyl application

vertical black logotype to be used

on lighter color post banner

logo size 24 inches x 24

inches

4-color or black and white image

below logotype that represents brand

essence

image size30 inches x 40

inch area


342

internal signage

the interior of our creative spaces need to adhere to specific standards

in regards to materials, fixtures + overall aesthetics in order to convey a

cohesive brand identity upon expansion. the following specifications are

to be strictly adhered to with exceptions of unique artwork + fixtures

that maybe added upon requested approval. please refer to the contact

section if you have any questions +/or requests about possible added

artwork + materials. images shown here are actual images of collective

tattoo + gallery’s interior creative spaces. the following pages are the

guidelines to use as a reference.

collective tattoo + gallery headquarters – st. petersburg, florida: foyer + tattoo studio


343


344

materials used:floors: acid wash, stained, hexagonal stone tile flooringfurniture: fabricated metal desk + bencheswalls: white wallsdisplay: 42” lCd display + acrylic stands for flyers + business card displaylighting: serpentine lighting

“design is everything. everything!”— paul rand

IMAGE: SKETCHES FROM TATTOO ARTISTS + OWNER, MATT SKINNER

promo + flyers + posters + banners + ads + bags + tags + wraps

346

promotional materials

we want to represent our quality driven events + creative services

successfully inside + out. promotional materials are another important

step in achieving this. our brand identity needs to be successfully com-

municated throughout various media and applications. in doing so, the

logo must be read clearly + easily.

the following specifications are to be strictly adhered to, in order to

portray a cohesive identity. please refer to the contact section +/or

information below, if you have any questions concerning the use of

the logo in any of our promotional materials.

contact: biss studio designs


phone: 813.813.4169

collective tattoo + gallery tattoo station


347

flyers

use the print specifications below for local +/or inner office printers

when printing flyers. the flyer size is 11 inches x 8.5 inches + is divided

in half to occupy two flyers in one print out. therefore, one flyer size is

5.5 inches wide by 8.5 inches long and needs to be cut in half before

being displayed. the middle image should permit for a 4 inch wide by

5 inch long space, allowing for quick change outs during events.

flyer size: total size: 11 inches x 8.5 inches

trimmed size: 5.5 inches x 8.5 inches

color: background: c 0, m 0, y 0 100 k

body copy: c 0, m 0, y 0, k 50 k

resolution: 300 dpi

paper: standard office paper, white recyclable


typefaces: headline: optimus princeps, 14pt,16 leading

body copy: museo 500, 11pt, 14 leading

contact info.: optimus princeps, 8pt–10pt, 14 leading

white verticallogo 1.5 inches x

1.5 inches

11 inches wide

8.5 inchesin height

cut in half to saveon paper in the office

5.5 inches wide after trim

graphic in middle fits within 4 inches x 5 inches + is interchangable


348

posters

please use the print specifications below when printing posters. the

poster size is 17 inches x 22 inches. the graphic in the middle of the

poster should fit into a 13 inch wide x 14 inch long space.

poster size: 17 inches x 22 inches

color: background: c 0, m 0, y 0 100 k

body copy: c 0, m 0, y 0, k 50

resolution: 300 dpi

paper: white recyclable, matte


typefaces: headline: optimus princeps, 28pt, 32 leading

body copy: museo 500, 22pt, 26 leading

contact info.: optimus princeps,16pt, 28 leadingwhite vertical

logo is 3 inches x 3 inches

17 inches wide

22 inchesin height

graphic in middle fits in a 13 inch x 14 inch interchangable space


349

logo size 600 pixels x 600 pixels

display vertical white logotype with black background

for facebook’s digital banner

display vertical black logotype for

twitter’s digital banner

banners: digital web banners specifications are below

logo size 600 pixels x 600 pixels


350

web ad: digital web ad specifications are below

please click on the ipad screen to sample web ad on the following

page. if you can not view the ad in this way, please refer to the

button below.

media: quicktime video +/or flash

color theme: primarily black + white

dimensions: 640 x 480 (current)

typefaces: optimus princeps + museo 500

platforms: computers, smartphones, ipads,

+ other electronical devices

applications: facebook, twitter, youtube, vimeo, email, etc.



click the gear button above, if you can not view the ad on the following page


351

click the play button to sample web ad


352

bags

promotional bags are used for various merchandise, including and not

limited to, the collective tattoo + gallery collection.

the matte laminate shopping bags have an upscale look. please use the

print specifications below when printing bags. the bag size is 10 inches

wide x 5 inches deep x 13 inches in height.

bag size: 10 inches x 5 inches x 13 inches

logo size: 3 inches x 3 inches

dark bags: white (reversed out)

light bags: pantone black c + c 0, m 0, y 0, k 100 (black)

resolution: 300 dpi

material: matte recycled laminate with reinforced cardboard

bottom + soft flexible rope handles


353

white verticallogo 3 inches x

3 inches

bag is 10 inches wide

bag is13 inches in height

bag is 5 inches deep

bags: specifications for logo are below

dark bag requires only white vertical

logo printed on black bag

neutral bag requires only black vertical

logo printed onneutral bag

light bag requires only black vertical

logo printed onlight bag

vertical logo size:3 inches x 3 inches




354

tags

promotional tags are attached to various merchandise + include, but

not limited to, the collective tattoo + gallery collection.

tag size: 2.5 inches x 2.5 inches

logo size: 1.5 inches x 1.5 inches

logo color: pantone black c + c 0, m 0, y 0, k 100 (black)

url color: c 0, m 42, y 100, k 24

front of tag color: pantone 877 c (background)

back of tag color: pantone black c + c 0, m 0, y 0, k 100 (black)

resolution: 300 dpi

materials: 100lb matte stock, black bamboo string

sides: two

qr-code:* linked to collective tattoo + gallery’s website

* note: specific qr-code can be downloaded with logo variations on page 10

tag size2.5 inches x 2.5 inches

vertical logo size 1.5 inches x 1.5 inches

qr-code size1 inch x 1 inch

repeated url in circle around tag die cut with

plus sign

front

back

“the design process, at its best, integrates the aspirations of art, science, + culture.”

— jeff smith


356

bike wraps

promotional bikes are the essence of what collective tattoo + gallery

are all about. it is when innovation meets science + technology, which

equals a bad ass essence. collective tattoo + gallery’s custom bikes

include vespa + custom choppers that have been customized for

the studio. please refer to the following pages in regards to the bike

wrap specifications. page 57 explains the specifications in detail for

both bike applications.

choppers: made by seco;

http://www.detroit-choppers.com/

scooters: made by vespa

http://www.vespa.com/


357

logo size 5 inches x 5 inches

display vertical black logotype on both sides

of gas tank

choppers: specifications are below


display vertical blacklogo mark on engine mount


358

custom vespa wrap

promotional wrap provided on vespa scooters for maximum exposure

on the streets.

logotype and brand mark specifications for chopper + vespa wraps are

listed below.

logo color: c 0, m 0, y 0, k 100

vehicle: vespa + chopper

materials: custom chopper + scooter vinyl film wrap


logo size2 inches x 2 inches


“a great trademark is appropriate, dynamic, distinctive, memorable + unique.”

— Primo Angeli

IMAGE: OWNERS + TATTOO ARTISTS, MATT SKINNER + SEAN WILLIAMS TATTOOING

contact us + design inquires + cited sources

contact us + design inquires

for questions about the brand manual, design standards set

forth inside the brand manual, or to request a review of a specific

design +/or application, please contact:

contact: aprilbiss, marketing + communications

phone: 813.404.4169


website: bissdesignstudio.com

360

collective tattoo + gallery tattoo gun

“learn from those who came before you.”

— unknown

contact us + design inquires + cited sources

cited sources

misc: http://www.howtostartaclothingcompany.com/tshirt-tag-designs/ http://killersheep.wordpress.com/ http://www.bcmazda3.com/store.html http://heartandpen.com/page/2/ http://www.wallchan.com/images/sandbox/15919-steampunk-gear-grunge.jpg http://www.hiredcam.com/a/steampunk%20wallpaper.jpg http://www.unsigneddesign.com/vintageWallpaper/vintage%20Wallpaper/ vintagewallpaper4.jpg http://www.unsigneddesign.com/vintageWallpaper/vintage%20Wallpaper/ vintagewallpaper2.jpgbags http://www.carolinaretail.com/items.steampunk googles (clipart): http://www.ebay.com/itm/steampunk-goggles-vintage-aviator-Cosplay-larP-Cost ume/260780060638steasp?Category=012&CatFrom=bags%20-%20Paperbenefit organization: http://www.moreanartscenter.org/news.php?id=2929gallery pics http://www.creativeclay.org/site/gallery.html http://www.fashionfash.com/tattoos/tatto-tribal/ http://www.retrospectshow.com/jemma-crouch http://sangbleu.com/category/tattoo/latinocholo/ http://farmgirlpaints.blogspot.com/2011/02/thrive-project-lines-contrast.html http://bi081911news.blog.so-net.ne.jp/archive/20110821 http://www.tattoodonkey.com/amerision-tattooed-women/3.bp.blogspot.com*_ n5zod5pX8og*ttmvdv0tnhi*aaaaaaaaaCc*5vwhWaXymJ8*s1600*tatt oo-girl.jpg/ http://www.tattooingtattoo.com/angel-tattoos/guardian-angel-tattoo-women/ http://tattoo.about.com/b/2010/08/01/the-tattoos-of-buckcherry-interview- with-josh-todd-and-xavier-muriel.htm

http://beautybycrystal.com/2011/01/10/antietam/ http://www.jinxiboo.com/blog/2010/2/26/jinxis-interview-with-tattoo-collector-and-model-mizuz- inkah.html http://contributingeditor.blogspot.com/2009/04/tattoo-youth.html http://lostandtaken.com/blog/2009/6/3/vintage-damask-textures-part-ii.html http://fix.inkbutter.com/page/3/ http://fix.inkbutter.com/452/ http://facebook.com http://twitter.com http://grey-ghosts.blogspot.com/2010/11/cali-pictures.html http://www.scenicreflections.com/download/210008/dark_element_eye_tattoo_Wallpaper/pictures on left: http://contributingeditor.blogspot.com/2009/04/tattoo-youth.htmlcollection/merchandise shots: http://www.palehorsedesigns.comquotes: http://www.brandingidentitydesign.com/designers/101-design-quotes/bikes: http://legacy.secotools.com/template/normal.asp?id=10416&print=1 http://www.detroit-choppers.com/ http://www.vespa.com http://fix.inkbutter.com/452/ http://facebook.com http://twitter.com http://grey-ghosts.blogspot.com/2010/11/cali-pictures.html http://www.scenicreflections.com/download/210008/dark_element_eye_tattoo_Wallpaper/ http://www.brandingidentitydesign.com/designers/101-design-quotes/web ad video:software used – imoviestock video; free stock video from toobstock.commusic – itunes free background themed sounds

362

collective tattoo + gallery tattoo inks at station

ContaCt: biss studio designs + email + [email protected] + Phone + 813.404.4169

collective tattoo + gallery rebrand 2011 brand manual

Design

gallery tattoo

logo tattoo

gallery brand components

brand identity

brand mark help

gallery logo usage vertical

brand mark logotype

x unit x tattoo