collective management in the digital environment experiences & challenges
TRANSCRIPT
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COLLECTIVE MANAGEMENT IN THE DIGITAL ENVIRONMENTExperiences & Challenges
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Learn from the past to lead in the future
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What do CMO’s Do Well?• Collective• Group of entities that share or are motivated by at least one common
issue or interest to achieve a common objective. They can be focused upon an economic benefit or saving
• Management• Co-ordinating the efforts of people to accomplish desired goals and
objectives using available resources efficiently and effectively
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COMMON OBJECTIVE
ECONOMIC BENEFIT
EFFICIENTLY & EFFECTIVELY
Smarter Through DigitalMAKE CONTENT
AVAILABLE TO USERS
MAXIMISE RETURN TO
RIGHTSOWNERS
25 YEARS EXPERIENCE IN
EDUCATION
CMO DIGITAL BUSINESS MODEL
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License Progression
1990’s
• Hardcopy source• Hardcopy distribution
2000’s
• Hardcopy scanning• Digital distribution
Now…
• Digital source• Digital distribution
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THE CHALLENGES
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Envisioning the future of education technology
http://envisioningtech.com/education/
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Roadblocks
Rightsowners
• Formats• Investment• Staff capability
Educators
• Formats• Investment• Staff capability
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Roadblocks
RIGHTSOWNERS
• Formats• Pdf vs ePub
• Investment• Conversion• Distribution• File security
• Staff capability• In-house knowledge or• Outsource
EDUCATORS
• Formats• Known – print• Unknown - digital
• Investment• Mostly into devices / hardware
and connectivity• Staff capability• Vast range of staff digital
literacy from nothing to super-tech
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External influences• NZ Education sector environment• Self-managing• Decentralised
• Network 4 Learning• schools offered government-funded "uncapped" internet access over fibre at
speeds of up to 1 gigabit a second for large schools.
• Ministry of Education• Major failures with IT projects – most recently with teachers’ pay• Not trusted by schools
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THE OPPORTUNITY
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Provide Solutions
RIGHTS
CONTENT
ACCESS