Side1

CollectingConsumers

TheArtoftheCollectableinModernAmerica.

Whatexactlyisacollectable,andwhatpurposedoesitserve–towhom?Collectionscanconsistofgenerallyanything,andareadominantfeatureinAmericanculture.PeoplecollectMovies,Music,

Books,Toys,Art,Clothing,Knick‐Knacks,Quotations,Images,andEverydayObjects.However,evenifanitembelongstoacollection,itisnotacollectableunlessitwasinitiallydesignedtobecollected.

“Acollectableistypicallyamanufactureditemdesignedforpeopletocollect.Inthisrespect,theyaredistinguishablefromothersubjectsofcollections,whichmayalsoincludenaturalobjects(e.g.,

butterflies)andobjectsmanufacturedforpurposesotherthancollecting(e.g.,stamps).”

http://en.wikipedia.org/wiki/Collectible

Foryoursketchbook:Answerthefollowingquestionsusingyourownopinions.Youmayuseparagraphorbulletedformat.(1pageminimum)

1)Whatisthedifferencebetweenagroupofobjectsandacollection?Forexample,whatisthedifferencebetweenajarofchangeandacoincollection?

2)Whydocertainobjectslendthemselvestobeincollectionsmorethanothers?Whatfeaturesdo

easilycollectableobjectsusuallyhave?

3)Listcollectionsthatyouhave,orwouldbeinterestedinhaving.

4)Whatisthepurposeofhavingacollection?

5)HowdoescorporateAmericaexploitcollections?Listasmanycollectablesasyoucanthinkof.Considergamesthatrequirecollecting,collectablesthatcomewithotherpurchases(e.g.,cerealboxes),andcollectableaccessoriesmadeforcollectables.SourcesonCollectables:

http://collectingclubs.com/

http://www.collectos.com/

http://antiquesandcollectibles.art‐

dictionary.org/

RelatedTermstoWiki:

Ephemera

Souvenir

Memorabilia

Limitededition

Side2

CollectingConsumers

9WeekProfessionalConcentration

Forthenext9weekswewillbecompletingaseriesofprojectscenteringaroundthecreationofaproductlineofcollectables.Therewillbefivekeypartstothisexploration:

Week1‐SketchbookExploration:Brainstorming,sketches,andreflectionswelldocumentedwithin

yoursketchbook.Surfwebsites,findimages,andtakepicturestoincludeinyoursketchbook.Youwillhaveanentireweektobrainstorm,andIexpecttoseeseveralwellthoughtoutideas.Minimum10

pages.Attheendofweek1,youwillpitchyourideasforapproval.Remember,youwillbeworkingwiththisideafor9weeks,sotakethispreliminarybrainstormingseriously.(10%offinalgrade)

Week2‐ProductLine‐Up:Youwillcreateaposterofhand‐renderingsof10uniqueitemsforyour

collection.Thisrenderingshouldbeincoloredpencilorpen,andshouldexhibitcleanlinesandgood

craftsmanship.Theproductsshouldbedrawnnearlife‐sizeandtakeathreedimensionalshape.Thispostershouldlookasthoughyouarepresentingacollectionproposaltoacompany.(10%offinalgrade)

Weeks3,4,&5‐ProductManufacturing:Choose3ofyourcollectabledesignstophysicallycreate.Youwillhavecompletefreedomofmaterials,butIrecommendthatyouconsiderusingmaterialsthatarereadilyavailabletoyouinclasssuchasclay,acrylicpaint,andfabricscraps.Youareresponsiblefor

bringingallothermaterialstoclass.Youwillhave3weekstocompletethisprocess,andyouareexpectedtousealloftheallottedtime.Ifyourobjectsrequirelesstimetomake,Irecommendmaking

morethanthree.Thecompletedcollectablesarethelargestportionofyourgrade.Makesureyourproductisofthehighestlevelofcraftsmanship,becauseyouwillbeusingittocompletethefinaltwoportionsoftheproject.(30%offinalgrade)

Week6&7‐ProductAdvertizing:Youwilldesignbothamagazineadvertisementandthepackaging

foryourproduct.Themagazineadwillincludebothoriginaltextandoriginalimages.Youmaytake

photographsorillustrateyouroriginalimages.ThefocusforbothyourpackagingandadvertisementshouldbeAIDA‐Attention,Interest,Desire,Action.Itisrecommendedthatboththeadvertisementandthepackagingarecompleteddigitally,particularlytheadditionoftext.(20%offinalgrade)

Week8&9‐ReachingaLargerAudience:Thefinalportionoftheproductiscreatingashortfilm

advertisement–30secondsmaximum,uploadingittoyoutube,andimbeddingitintoanoriginalproductwebpage.Thepageshouldactasbothawebsitedevotedtoyourcollectibleandasaprojectportfoliowithimagesofallyourwork.Includeimagesofyousketchbook,poster,products,

advertisement,andpackaging.(20%offinalgrade)

Thefinal10%ofyourgradewillbeassessedbyclassparticipationandcritiqueparticipation.

Side3

ProductManufacturing

Weeks3,4,&5ofProfessionalConcentration30%ofFinalGrade

Aftercompletingrenderingsofyourcollection,chooseaminimumofthreetomakeintophysicalcollectableobjects.Choosethreethatarecohesive,andindividuallyinteresting.

Therearenorestrictionsonmaterials,howeverIwouldrecommendmakinguseofthematerialsavailabletoyouthroughtheartroom,suchasclay,acrylicpaintandfabricscraps.Anyoutside

materialsareyourresponsibilitytobringtoclass.Ifyouintendtopaintorcoverfiredclayworksbesuretomovealongquicklysothatthepieceshaveadequatetimetodryandbefired.Trytobedonewiththeclayconstructionwithinthefirstweek.

Becausetheseproductsareworth30%ofyourfinalgrade,besuretousethefullthreeweeksto

completethem.Ifyourcollectableiseasytocompleteinashortperiodoftime,makemorethanthree.

Payattentiontodetailinyourobjects.Whatelementswillmakeyourcollectablesdesirable?What

markswillyouleaveonthemtoshowthattheyareone‐of‐a‐kind?Whatelementsinthedesignspeakaboutyouasanartist?Willyousignyourpieces?Howdoyouexpectthemtosit,orbedisplayed?Howwillthethreeobjectslooktogether?Willtheylooklikemembersofasinglecollection?

VotivefiguresfromtheSquareTemple,Iraq

Limestone,alabaster,andgypsum

Sumerian,2900–BCE

picasaweb.google.com

TakashiMurakami

http://www.takashimurakami.com/index.php

Side4

ProductManufacturing

Weeks3,4,&5ofProfessionalConcentration30%ofFinalGrade

Criteria:

3completecollectableobjects

Craftsmanship

Effectiveuseofmaterials

Professionalfinish

Cohesivenessofcollection

Timeandeffort

RelatedProfessionstoWiki:

ProductDevelopment/Design

IndustrialDesign

Artist

BubiAuYeung“BabyTreeson” http://rotofugi.com/toyscart/pc/home.asp

Side5

ProductAdvertizing

Weeks6&7ofProfessionalConcentration20%ofFinalGrade

Onceyouhavecompletedyourproducts,youwillbedesigningbothmagazineadvertisementsandpackagingforyourproducts.

Beforeyoubegin:Findanddocument5examplesofmagazineadsand5examplesofpackagingin

yoursketchbook.Describethesuccessfulandnon‐successfulelements.1pageminimum.

Foryourmagazineadvertisement,youarerequiredtousebothimageandtext.Bothyourimageandtextwillneedtobeofyourowncreation.Youmayeitheruseyourownphotographsoryourownillustrationsfortheimagesinthemagazineads.Carefullyconstructslogansandimagesthatelaborateoneachotherratherthanbeingrepetitive.Considertheoverallfeelofyourcollectionandmakesurethismoodorthemecomesthroughinyouradvertising.Thinkaboutusingthepatternsandcolorpalletsyoudesignedforyourproductsinyouradvertisement.Youmayalsochoosetouseimagesfromyourrenderingsand/ormanufactureditemsinyouradvertisement.

Figure1 Figure2 Figure3

Whenconsideringthepackagingofyourproduct,takeintoaccounttheshapeitwilltakebefore

choosingmaterials.Willitbeclear?Opaque?Isthereashapeotherthanaboxthatmightbestsuityourproduct?Youpackagingneedstoincludethenameofyourproduct,andthenameofyourcompany.Consideralsoaddingextratextexplainingthenatureofthiscollectable,andhowtoobtain

others.Itisyourgoaltomakeyourproductasdesirableaspossible,sothatviewerswillnotonlybuyone,buttheentirecollection.

Side6

ProductAdvertizing

Weeks6&7ofProfessionalConcentration20%ofFinalGrade

Figure4 Figure5 Figure6

ForbothofthesetasksIrecommendscanningyourimagesintoacomputerandfinishingtherestonPhotoshop.Alltextshouldbeaddedonthecomputerunlessyouhaveagoodreasontodootherwise.

Also,considerthefollowingadvertizingguidelinesofADIA:

Attention,Interest,Desire,andAction.

Criteria:

ClearconnectionbetweendesignelementsandproductsUseoftextandimagetogetherProfessional,polishedfinishPrintedandconstructioncompleteQualityoforiginalimagesandtextInnovativedesignelements

RelatedProfessionsToWiki:

GraphicDesignerMarketing/AdvertisementCommercialPhotographyMagazineEditorPhotoRetouching

Fig.1 http://ad‐

ideas.blogspot.com/2007_12_01_archive.htmlFig.2 www.flickr.com/photos/pinkponk/517227033/Fig.3 www.thirdgen.org/media‐oldsalesFig.4 madeto.com/index.php?pg=1Fig.5 www.megomuseum.com/wgsh/superman.htmlFig.6 UniquePackaging(Cover)byMaoMao,

Amazon.com

Side7

vReachingaLargerAudience

Weeks8&9ofProfessionalConcentration20%ofFinalGrade

Forthefinalstepoftheconcentration,youwillbecreatingashortcommercial,30secondsmaximum,

foryourproduct.ThecommercialwillbeplacedonYouTube,andthenembeddedintoaproductwebsiteofyourdesign.

BeforeYouBegin:Watchatleast5TVcommercialsandlookatleast5commercialwebsites.Listthesuccessfulandunsuccessfulelementsinyoursketchbooks.Takenoteofcliplengthandoverallvideo

lengthofthecommercials.Payattentiontothenumberofangles,andalsotobackgroundsound.

BecauseofthenatureofYouTube,donotworryaboutshootingahighqualityvideo,theuseofdigitalcamerasandphonecameraswillbefineforfilming.Ifyoudonothaveaccesstoeitherofthese,youmayusetheclasscameraduringclasstofilmclips.Irecommendgettingaminimumof5minutesof

footagetoworkwith.WewillthenworkwiththefootageontheMacprogramiMovie.IfyouareunfamiliarwithiMovie,tutorialsexistatapple.com,andIwillbedoingadditionalclassdemonstrations.

Whenfilming,payattentiontothelengthofyourclipsandthevarietyoftheshotsyoutake.Considertheuseofstopmotiontoanimateyourcollectables.Trytoimitatecurrenttrendsintelevision

advertizing.Thinkaboutwaystomakeyourcollectablelargerthanlife,andtoputitinuniquesettings.Considerbuildingasmallsettoshootin.

Yourwebsiteshouldactasaportfoliotodisplayalltheworkyouhavedoneinthisproject.Uploadimagesofyourrenderings,finishedproducts,packaging,advertisements,andembedyourYouTube

commercial.Useanexistingblogformat,suchasMySpace,tohostyourwebsite.

Remembertoincludethematicdesignelementsonthewebsitethathaveoccurredinallofyourwork.Useappropriatecolorandformstocreateaunitywithinthisportfolio.

ConsiderAddingadditionalareastoyourwebsite,suchasacompanydescription,additionalslogans,andanavailabilityscheduleforfuturemodels.

Side8

ReachingaLargerAudience

Weeks8&9ofProfessionalConcentration20%ofFinalGrade

Criteria:

Completepresentationofallaspectsoftheproject

Unityandvisualorganization

Inclusionofpersonaltouchestowebsite

Ashort,innovativecommercial

Variedcliplengths,settings,andsounds.

Welookedatcollectors’itemsbythecompanyRotoFugiearlier.Thisisashortadvertisementtheyusedto

showofftheircollectables.Asimilareffectcanbemadebybuildingasetandusingstopmotiontoanimateyour

collectables.

http://videolog.uol.com.br/video?366488

RelatedProfessionstoWiki:

Advertizing/Marketing

SetDesignCommercialPhotographyWebsiteDesign

FilmProductionGraphicDesign