Collaborative Supply Chain In

Action

Group Member: Ying Pei_17089210 Korin_17112071

IndexDefinition Motive Power ProcessLiving Example HistoryGlobal reachInternational and GlobalSWOT Key to SuccessIKEA Supply chainRole in E-Marketing

DefinitionCollaborative supply chain • two or more independent members • in the supply chain format coordinating relations• ensure a specific target or benefitsGoal • reduce inventory amount of the entire supply chain of the product, •reduce the cost and improve the whole supply chain

Motive power

Forming the core competitive capacity of enterprises

Changing customer expectations

Outsourcing strategy of enterprise

Process

traditional relationship

logistics relationship

partner relationship

network resources relationship

Living example

International historyFounded IKEA in 1943 in

SwedenFirst store openings

outside Scandinavian territory in 1973 (SUI) and 1974 (Ger)

First U.S. Opening in 1985 (Philadelphia)

UK and HK openings in 1987

Opened 27 new stores in 2007 in 7 regions

Global Reach

Close to 300 stores and more then 35 countries

InternationalIKEA is a privately held, international retailer

selling low price household products including furniture, bathrooms and bathroom accessories, kitchens and other general home products at stores around the world.

Global IKEA (www.ikea.com) is one of the world’s most

successful retailers, with more than 220 storesspanning 35 countries. Founded in Sweden

more than 50 years ago, IKEA stores last yearcollectively saw more than half a billion visitors

and brought it more than $22 billion. Whatmakes these statistics particularly impressive is

that they’re generated by a truly globalcustomer base.

SWOT StrengthIKEA have a strong demographic customer

groups.The IKEA business model is unique in its

constructionSuccess has been driven from the price

architecture offering value to the customer in innovative but functional products.

Weakness

European markets with 90% of the stores based in Europe and the balance across America, Middle East and Asia.The model promotes

As a reaction to marketplace movement the development

OpportunitiesIKEA are development of Asia and Eastern

European models.Traditional product for IKEA has been within

value, low price high volume productThe development of the IKEA Ecommerce site

Threat•Competitive retail markets

•With economic concerns over rising living costs and depleting disposable income.

Key to successDemocratic DesignVertical IntegrationStrong Brand Image

Con’t……IKEA is a Sweden furniture enterprise.Managers can in time to see the condition of product sales in the world every week, they can be ready for production convenient before IKEA formally place an order, supply-factories and IKEA increased transparency, increase production scheduling flexibility, and reduced inventory

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IKEA Supply Chain - from the tree to the living room

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IKEA Supply Chain - Trading

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IKEA Supply Chain – Distribution Centers

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IKEA Supply Chain - Suppliers

Role in E-Marketing

collaborative supply chain can find customer value

supply chain coordination create customer value

supply chain coordination pays the value to customer

collaborative supply chain continue customer value

Reference list 2008, “Change for the better”http://www.symbal.com/?id=1136  Greg Bodenlos 2011, “IKEA: Building a Global Brand”http://www.slideshare.net/gregbodenlos/ikea-building-a-global-brand  John Yunher, “IKEA: Behind the best global retail web site”http://www.bytelevel.com/news/IKEA_article.pdf  Business Teacher 2003-2001 “IKEA SWOT Analysis”http://

www.businessteacher.org.uk/business-resources/swot-analysis-database/ikea-swot-analysis/

Akkermans H. (2004). Travail, Transparency and Trust: a Case Study of Computer-Supported Collaborative Supply Chain Planning in High-Tech Electronics. European Journal of Operational Research. 2004.445~456.

Cachon, G.P.(2001). Contracting to Assure Supply: How to Share Demand Forecasts in a Supply Chain. Management Science. 2001.5.

  Christopher,M.(1998). Logistics and Supply Chain Managemet.Strategies for

Reducing Cost and Improving Service. Financial Times Pitman,London et al.1998.

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