collaborative innovation@bayer · page 14 collaborative innovation@bayer • october 2016 bayer...
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Monika Lessl, Bayer AG, Head Corporate Innovation and R&D – Innovation partnerships between Science and Industry- looking jointly into the crystal ball - Leverkusen, Nov 7, 2016
On the benefits of ambition and the power of the difference
Collaborative Innovation@Bayer
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Collaborative Innovation@Bayer • October 2016 Page 2
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Longterm success is driven by both - Stability and Agility
to run the daily business
and maximize value to adapt to a changing environment
and develop new business options
„Science For a Better Life“
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Bayer has a strong commitment to R&D
Almost 14.000 people working in R&D
Crop Science
~€1.1bn
Animal Health
~€0.13bn
Pharmaceuticals
~€2.45bn
Consumer Health
~€0.25bn
27%
6%
61%
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Innovation has been and will be a key driver for our success
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Collaborative Innovation@Bayer • October 2016 Page 6
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Collaborative Innovation@Bayer • October 2016 Page 7
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The environment is changing at a rapid pace
DIGITALIZATION drives business Innovation
SOCIETAL CHANGES
Increasing influence of NGOs
AGING and INCREASING population
Self determination of consumers
“CONSUMERISM”
VALUE REQUIREMENTS lead to new
business models (pay for performance)
DISRUPTIVE TECHNOLOGIES and BIG DATA transform R&D
NEW ENTRANTS in established markets
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Collaborative Innovation@Bayer • October 2016 Page 9
We innovate in everything we do
Product
Innovation
driven by
strong R&D
PROCESS INNOVATION
Driving innovation
in how we operate
BUSINESS MODEL
INNOVATION
Evaluating new business models
Providing innovative services
to our customers
SERVICE INNOVATION
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We promote Innovation along the value chain: Innovation@Bayer is driven by 4 key success factors
Research Development Product Supply Marketing Sales
Strong R&D capabilities
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Collaborative
Ecosystem
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Collaborative Innovation@Bayer • October 2016 Page 12
The collaborative ecosystem has just started
New collaboration patterns are changing
the global balance of science. Established
superpowers need to keep up or be left behind,
says Jonathan Adams.
Nature Vol 490, 2012
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Collaborative Innovation@Bayer • October 2016 Page 13
Requirements of a Collaborative ECOSYSTEM
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Collaborative Innovation@Bayer • October 2016 Page 14
Bayer HealthCare’s approach of flexible partnering models to meet the individual needs of the partners
• Joint labs
• Strategic innovation partnership
• Consortia
• Joint research
• Crowdsourcing
• Licensing
• Build to Buy model
• Incubator
• Venture Investments
• Joint Ventures
• DKFZ
• Broad Institute, Evotec, Targenomix
• Innovative Medicine Initiative
• Singapore Network
• Grants4platform
• LDC Dortmund
• Inception4 Ophthalmology
• CoLaborator SF/Berlin
• Versant Ventures, HTGF, Finistere
• Bayer Life Science Center
CLOSE INTERACTION, SHARED LABS
MULTIPLE PROJECTS,
CLOSE INTERACTION
INDIVIDUAL PROJECT
TRANSITION OF ASSETS
ARM‘S LENGTH
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Strategic partnerships with worldwide leading institutes: DKFZ -German Cancer Research Center - Bayer
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BHC – DKFZ: High strategic fit due to complementary expertise
Source: Wellenreuther, Keppler, Mumberg, Ziegelbauer & Lessl, Drug Discovery Today 2012, Vol 17, 1242-1248
• Drug discovery & development
• Target validation strategies
• Established technology platforms
for target validation
• Assay development for HTS
• Compound library and expertise
in medicinal Chemistry
• Preclinical drug development and
approval process; marketing and sales
• Deep Knowledge on molecular
mechanismus of cancer
• Innovative target ideas
• Expertise in novel, emerging
research areas (e.g. oncogenomics,
cancer stem cells)
• Novel mechanistic assays
• Clinical expertise (NCT) and capability
to perform clinical studies
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Strategic partnerships with worldwide leading institutes: Targenomix - Bayer
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Collaborative Innovation@Bayer • October 2016 Page 18
We want to leverage emerging technology platforms to address 10 breakthrough ideas
1
6
3
2
5
10
4 8 7 9
Cure rare blood disorders
Cure monogenic blindness
Cure congenital heart disease
High speed crop breeding
Scar-less cardiac healing
1
2
3
5
4
Retina regeneration
Soil and root health
Non-toxic insecticides
Fast animal Vaccines
Plaque-eating macrophages
6
10
7
9
8
via the new Bayer Life Science Center
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December 21.2015 By John Carroll
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Bayer Open Innovation Family
Grants4Targets™ Grants4Apps® Grants4Traits Grants4Tech™
grants4traits.bayer.com grants4targets.com grants4apps.com grants4tech.bayer.com
Grants4indications
www.grants4indications.bayer.com
Grants for targets
and biomarkers.
Grants for novel
solutions to increase
crop productivity.
Innovative technologies
to support production in
the life-science industry
via e.g. robotic solutions.
Grants to explore
novel indications for
Bayer compounds.
Grants for innovative
IT projects which may
lead to new business
models.
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Causes of alliances failures
J. Weiss & L.J. Visioni, Vantage Partners
52%
37%
11%
Poor Stretagy, Business Planning
Poor legal, financial terms and conditions
Poor relationships
• Low trust
• Poor communication
• Poor conflict resolution
• Culutral differences
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We apply the RESOLVE¹ model for professional management of partnerships
Value of Relationship
and Culture Enthusiasm/Commitment
Strategic Fit Value Communication
MUTUAL
BENEFIT
ADDED
VALUE
AND
Professional Operational
Management Learning Capabilities
¹ Lessl & Douglas: Wissenschaftsmanagement. (2) 2010, p 34-41
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It‘s all about people Let‘s join forces to make the world a better place