Collaborative Consumption

Laura AmoleFebruary 2012

The Shift

Collaborative Consumption

• The rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping redefined through technology and peer communities

Drivers / Groundswells

• Renewed belief in the power of the community

Drivers / Groundswells

• Torrent of peer-to-peer social networks and real-time technology

Drivers / Groundswells

• Unresolved environmental concerns

Drivers / Groundswells

• Global recession

Principals

• Belief in Commons

Principals

• Idling Capacity

Principals

• Critical Mass

Principals

• Trust Between Strangers

3 Systems

• Redistribution Markets– provides a place for used or pre-owned goods to

be redistributed from where they are not needed to somewhere or someone who needs them

3 Systems

• Redistribution Markets

3 Systems

• Collaborative Lifestyle– allows the sharing and exchange of resources and

assets such as time, food, space, skills, and money

3 Systems

• Collaborative Lifestyle

3 Systems

• Product System Services– allows consumers to pay for the benefit of the

product, the need the product fulfills, without fully owning it

3 Systems

• Product System Services

3 Systems

• Product System Services– allows consumers to pay for the benefit of the

product, the need the product fulfills, without fully owning it

GM Partners with RelayRides

Chegg

Future

Future

Future

1. Trust 2. Identity

“Reputation capital,” could be as valuable as currency.”- Rachel Botsman

Future

5 Suggested Key Trust Mechanisms

1. Personal Profiles2. Official Verification3. Degrees of Separation4. Peer Reviews & Ratings5. High-touch: In Person Screening

Future

Future

“I believe we are on the cusp of this innovative trend. It’ll be exciting to see the creative ideas that emerge in this space and how large corporations react to it.”

- Timothy Ericson

Future

“Collaborative consumption is not a niche trend, and it’s not a reactionary blip to the recession. It’s a socioeconomic groundswell that will transform the way companies think about their value propositions—and the way people fulfill their needs.”

- Rachel Botsman

Credit

• Rachel Botsman• Roo Rogers– www.collaborativeconsumption.com

• Ted.com• Additional Videos• Graphics