COLLABORATIVE A credible group of organisations working together strategically, to maximise their operational synergies. To be universally acknowledged as the specialist provider for small businesses growth and development. Enterprise Connected AUTHORITATIVE A pioneering, collective authority, of business start up and support professionals. Each with over thirty years experience, nationally maximising their skills, local knowledge and networks. VISIONARY To proactively influence the key policy and decision makers and thus be recognised as the national deliverer of choice for small business support, access to finance, skills development and innovation. ENTERPRISING Encouraging, fostering and inspiring start ups. Growing and supporting sustainable small businesses through business support, access to finance, skills development and innovation NETWORKING Actively engaging, in a persuasive and authentic manner, with public sector partners, stakeholders and private businesses to ensure traction is achieved for the enterprise agenda. DELIVERING Quality, value for money and fit for purpose products and services consistently developed and delivered. INNOVATIVE Encouraging diverse and creative enterprise in an ethical and sustainable manner. Driving innovation through enterprise to change lives and build sustainable communities. SUSTAINABLE Developing and delivering sustainable innovative solutions, products and services for partners, stakeholders and private sector investors. HONEST The trusted partner of immediate choice. Working with integrity, passion and pride to nurture and develop sustainable growth demonstrated.