collaboration vs. competition: partnering with other …...collaboration vs. competition: partnering...
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Collaboration vs. Competition: Partnering With Other CLE Professionals
for a Win-Win Solution!
Presented By:
Stephanie Ball Complied Legal Ed LLC
Pismo Beach, CA
Peggy Lukken University of Missouri-Kansas City School of Law
Kansas City, MO
Presented at: ACLEA 53rd Annual Meeting July 29th – August 1st, 2017
Montréal, Québec
Peggy Lukken UniversityofMissouri‐KansasCitySchoolofLaw
KansasCity,MO
Since 2015, Peggy Lukken is the Senior Continuing Legal Education Coordinator for UMKC School of Law's Continuing Legal Education Department. She develops and staffs high quality professional development seminars, offered both in person and via webcast, for the Kansas City legal community, as well as other professionals.
Collaboration vs. Competition: Partnering With Other CLE Professionals For A Win-Win Solution!
Co-opetition A revolutionary mindset that combines
competition and cooperation.
Cast of Characters!
• Stephanie Ball, JD – Complied Legal Ed LLC – Director of CLE – NAM • Rebecca Ditsch – Thomson Reuters – Manager, Product Development • Lazette Jackson – ALM – Director Of Professional Development • Peggy Lukken, M.Ed., M.Sc., University of Missouri-Kansas City, School
of Law – Senior Continuing Legal Education Coordinator
Main Idea of Co-opetition
• Co-opetition combines the advantages of both competition and cooperation into a new dynamic
• Which can be used to generate more profits and to change the nature of the business environment in your own favor
• Partner with our competitors to shape the future of our CLE industry
Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution! Rebecca Ditsch, Product Manager West LegalEdcenter
July 30, 2017
REUTERS / First name Last name
Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!
Who We Are
Finance & Risk
Tax & Accounting
Legal
Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!
Who We Are
• West LegalEdcenter: Thomson Reuters’ primary continuing legal education platform. –West LegalEdcenter is an online legal
education platform that offers nationally accredited live and on-demand courses.
–We license and distribute content from many
of the best regarded CLE providers in the U.S. (think “Netflix for attorneys”).
Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!
What We Offer • Programs from more than 30 providers. • 5,000+ courses in our active catalog. • Something for everyone.
Diversity of Content
• Buy all-you-can-eat subscriptions or individual courses. • Mobile app for on-the-go learning. • Administrative tools and account managers.
Ease of Use
• 70+ live webcasts each month. • 60+ pre-recorded, on-demand programs each month. High Content Volume
• Approved provider status. • Team of experienced accreditation experts.
National Reach and Accreditation
Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!
Our Challenges
• Largely reliant upon programming plans our content partners.
• Difficult to create specific programs or program series.
Control over course content
• Event planning is its own discipline. • No permanent locations to host events. • Recording fees and A/V problems at
conference centers.
Live, in-person events
10 Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!
How Co-opetition Works For Us
Strong relationships with other organizations is critical to our mission • Some direct competitors, some not. • Balancing (sometimes competing) interests is key.
• Promotion of the platform vs. promotion of a course. • National accreditation vs. single state. • “Sibling” rivalry.
• Our philosophy: A rising tide lifts all boats.
• Goal is to make WLEc as useful and relevant to our audience as possible. • More sales = more revenue = more royalties for our content providers. • More eyes on the platform increases the profile of all of our content
providers.
Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!
Benefits of Working with WLEc
Longer course life may please some speakers
Simultaneous recording of live webcasts
Mobile app increases the reach of programs
Visibility in other TR platforms and social media
Recoup recording costs of live events
National distribution and promotion of your programs
12 Collaboration vs. Competition: Partnering With Other CLE Professionals for a Win-Win Solution!
How Our Model Benefits Learners
Our collaborations make it possible for attorneys all over the globe to take the programs that are most relevant to them and their practice.
Because we widely accredit our programs, WLEc is an excellent solution for organizations with attorneys licensed in multiple jurisdictions.
Subscriptions are very appealing to individuals, firms and corporations (one-stop shopping for their employees).
On demand and mobile viewing make it easy for learners to earn credits when and where they want.
Co-opetition Within The Legal Industry
One ALM
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“You don’t have to blow out the other fellow’s light to let your own shine” One ALM is driven by our reinvention from an independent portfolio of brands to an integrated information and intelligence company with scale online offerings serving multiple professional communities
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Events Industry Overview 15
• Large, fragmented market—over 9,000 events in North America alone • Global revenues of $24.2 billion / U.S. revenues of $11.8 billion • Global forecast growth CAGR 4.5% through 2019 / North America 4.7%
Source data: AMR International Ltd.
$24Bn market, growing at 4.5%
$24Bn
$30Bn 4.5% CAGR
Emerging Economies 7% CAGR
Mature Economies 4% CAGR
79%
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Clients and Content and Fear! OH MY
Why would I share the spotlight with a competitor?
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•Clear focus on targeted marketing sectors
•Excellent editorial capabilities
•Good conference program capability
•Market current content to broad audience (webinars, on-demand programs)
• Large proprietary database
Strength
• Lack of resources • Limited list to market to • Inexperienced events team •Unable to reach targeted
audience
Opportunity
• Showcase talent to a broader audience
•Brand opportunities •New leads •Access to new resources
Weakness
Strength +Weakness = Opportunity
+ =
CLE from a new perspective!
Co-opetition
Peggy Lukken Senior Continuing Legal Education Coordinator
University of Missouri-Kansas City (UMKC) School of Law [email protected]
WHY CO-OPETITION
Community support and involvement Reputation Speakers and Content Exposure Financial Benefit
WHO ARE OUR PARTNERS?
Non-profits For-profits Law firms Government Groups Start ups Community Groups
Other professional groups International speakers
WHAT WE PROVIDE: ADDED VALUE
Reputation
Experience and connections
Sophisticated online registration system
Marketing: skill and reach
Community Group Support
Technology for Webcasting
Administrative Support: planning to post-event
HOW WE GET THERE Know or develop your mission and vision. Internalize the added value you bring to a collaboration/partnership Brainstorm, preferably in a group setting Use your connections and resources as springboards Approach different groups that would fit within your mission/vision.
Explore and Enjoy!
MONEY Define the value and purpose of your role Know the cost of doing business Decide on the best compensation type for your organization • no revenue sharing • per head fee • percentage of revenue: gross or net • flat fee
Co-opetition Brainstorming Activity
• Brainstorm List of Possible Partners/Concepts • Speed process the benefits and challenges of
your top three ideas/partners
Thank You!