Collaborative Strategies to Market Your Business

How to get all the customers you can handle

...and how to get them for FREE

Strategic Alliance Marketing

• Increases Enquiries

• Improves Conversion Rate

Referrals... everybody loves them!

• Referral leads are qualified & ready to buy• Referral leads are warm• Quality customers refer you to quality people

(birds of a feather flock together)

Referrals vs Traditional Advertising

Referrals

~ FREE

~ Warm

~ Ready to Buy

~ Quality contacts

~ It works straight up

~ Can be leveraged

Traditional Advertising

~ Expensive

~ Cold (apprehensive)

~ Often just looking

~ Hit & miss with quality

~ Lots of refining needed

~ Hard to leverage

2 Problems with Referrals

~ We never get enough

~ They are ad hock and unpredictable

These can both be solved...

4 Strategic Alliance Strategies

1. Endorsed Marketing via a strategic alliance partner

2. Run Seminars & events

3. Auto Networking

4. Set up a Power Group

Endorsed Marketing

How Endorsed Marketing works

1. You come up with a FANTASTIC Offer for your product/service

2. Find a Strategic Alliance Partner

3. Your Strategic Alliance Partner mails that offer to their database as a GIFT

4. You do the same to your database with an offer from your Alliance Partner (repeat in 6 months)

The Benefits of Endorsed Marketing

1. Customer service – makes 90 day contact a breeze

2. Lead generation is leverages and systemised

3. Everybody wins – strategic partners’ and the customer

4. It’s leveraged and systemised

4 Keys to Choosing a Strategic Alliance Partner

1. Analyse Your Customers Buying Lifecycle

2. Identify 6 potential alliance partners

3. Decide on a POWERFUL offer

4. Approach your potential alliance partner with...

“We both serve the same target market, but we don’t compete. I have an idea for a zero cost marketing

strategy that can benefit both our businesses. Can we catch up for 40 minutes this week over a coffee... My

shout?” ... Make sure your the alliance partner speaks

and acts win-win & is 100% committed

Some example Offers

• Your 1st Haircut FREE until Sep 25th

• FREE Consultation valued at $279

• You’ll be delighted with your car detailing or your money back.

• $25 Gift Voucher expires Nov 15th

• Buy 500 brochures and we’ll give you 15% extra for FREE

How much to offer?

The Lifetime Value of Your Customer

=

Average Sale Value

X

Average Number of sales per year

X

Average Number of Years as a Customer

X

Gross Profit Margin

Seminars and Events

• Must be a benefit of attending

• Information/knowledge

• See something new

• Meet quality people

• Use a guest speaker if speaking isn’t your thing

• Multiple businesses can work together

• Remember the 5 P’s of Planning

• This has great Leverage

Auto Networking

Another business actively promotes your business to their customers

For example...

• Dry Cleaner and Restaurant frequented by Executives at lunch time

• Embroidery/Uniform business and Printer

• IT Business and Stationery Business

Power Group

Ideal when customer needs multiple products/services are close together

For Example...

• Real Estate, Broker, Planner, Solicitor, Insurance

• Graphic Designer, Printer, Copywriter, Web Designer

Whoever meets and qualifies the prospect first set’s up meetings between the prospect and the other members

of the power group

Power Group Postcard

When buying your home you may need these people. We highly recommended them to you...

Finance Broker, Bill White, 3895 6666

Solicitor, Michael Green, 3566 8877

Financial Planner, Mary Ross, 3216 5489

Insurance, Sonja Collins, 3332 8526

Removalist, Greg Hills, 3698 5623

Builder/Renovator, Coll Keys, 3669 8855

If each meets 1 new prospect per week,

the result is...

7 New Prospects each week for EVERYONE

Power Group...

Special Report

The 11 Most Costly Mistakes People

Make When Purchasing a Home

... and how to avoid them

Next Steps...

James McNamaraLeader, Innovator, Collaborator

Impact Factorywww.leadershipimpact.com.au

0408 762 584james@impactfactory.com.au

Thank you