Collaboration in the Open Cloud

Part II: what are the customer needs?

PART 1:the way the wind blows

Part III: Recommended Service Provider actions

winds of change are here to stay

they bring the Internet of Services

so what is collaboration..

and where is going ..

SaaS

Big 5

new players , social collaboration

software tools

the market is blending..

from unified collaboration...

to web collaboration..

to social collaboration...

to social networking...

to apps collaboration

... and is getting crowded

try to go CLOUD

what are the incumbents doing ?

try to be SOCIAL

what are the incumbents doing ?

try to be OPEN

what are the incumbents doing ?

try to be PERSONAL

what are the incumbents doing ?

so the game is in the cloud

that follow some rules

is not about being BIG

• There is not a distribution channel accesible only to established players

• No need for long expensive customer developements

• Not an operating system to be lock in- the Web is the OS ( well there is a risk with the apps store)

• And the competition is just one click away

is about Connect and get Connected

about Open API

choice drive the innovation

but much choice drives you crazy

so simple plattforms are the key(developers side and customer side )

but which Apps to include?

who should decide?

who should decide?

the open web is THE plattform

that links all openly ..(apps, identities..)

that links all openly ..(activities,relations..)

that links all openly ..(services,accounts,..)

from services

to connected services

is personcentric

and every time more semanticContext LinkedMetadata

the next web

so how to face the big ones?

OPEN

SOCIAL

PERSONAL

CLOUD

SEMANTIC

* we will see how in the next presentacions..

leverage the next web

...and what about the customer side?

see Part II: What do customers need

see Part III :Recomended Service Providers Strategy

Part I: Where the winds are blowing