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Business Collaboration - Creating Value to Serve Customers

Debabrata Chakraborty

Hardik Kakkad

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Competitors working together to expand specialty chains

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Thought ! India Inc needs to focus more on collaboration

"We need to envy or to be proud on the success of another Indian company.But we try to pull down each other, whereas in other countries you see

businesses are pulling together...,"

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Collaboration Strategy

Customer

Relevance

Cost

Unique

Product

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Collaboration Strategy India

In the battle for supremacy, many companies in India are

WHAT ?

urn ng o e mos un e es o a es

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Collaboration Strategy India

WHY ?

To increase their market share and offer greater variety of

services in a very competitive market

Industry experts believe that such tie-ups will be par for the

course go ng orwar or t e nternet compan es n n a."These are the new barter marketing tactics.

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Collaboration Strategy India WHO ?

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Collaboration Strategy India WHO ?

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Project Ownership

Collaboration Model

KeyAccounts

Project ownership -Dedicated

RMC Plant at Sites

CustomerEngagement

Key

AccountsCell

Cement

Single Point

Contact

Project

Partnering

Project

Ownership

Overcoming Customer Constraints

(Price , Resource Optimization, Expertise, Hassles, Need Gap)

Advantage -CustomerEase of Single Window Service

&

RMC

Team

Customer &Co -Creation

Opportunities

& potential

Solutions

Concrete

Resource optimization

Better flow of supplies

Assured Savings

Better sharing of information & reduced

uncertainty

Superior Quality

Value added Services

Trust &

Reliability Flexibility &

Customization

Synergy

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Future Market

Competitors

Capacity to

collaboratewill decide

Indian

companies

Collaborating

the future ofthe

companies

GlobalCompanies

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Questions?

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Opportunities to

Collaborate

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Opportunities to

Collaborate

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Opportunities to

Collaborate

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Opportunities to

Collaborate

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ALONE WE CAN

DO SO LITTLE ;

TOGATHER WE CAN .

- Helen Keller