collaborating with purpose...about pepsico 2 pepsico products are enjoyed by consumers more than one...
TRANSCRIPT
COLLABORATING WITH PURPOSE
T A M M Y B U T T E R W O R T H R & D B R E A K T H R O U G H I N N O V A T I O N G L O B A L M G R
ABOUT PEPSICO
2
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countriesand territories around the world. PepsiCo's product portfolio includes a wide range of enjoyable foodsand beverages, including 22 brands that each generates $1 billion or more in estimated annual retailsales.
GLOBAL SNACKS GLOBAL NUTRITIONGLOBAL BEVERAGES
PERFORMANCE BRANDS SCALE PEOPLE
22 billion-dollar
brands
More than $63 billion
net revenue in 2017¹
More than 260,000
employees
More than 200 countries
& territories
¹ Based on 2017 estimated annual retail sales
OUR CONTEXT: MACRO LEVEL
WE STRIVE TO PROVIDE TASTY NUTRITIOUS PRODUCTS TO OUR CONSUMERS, GOOD FOR PEOPLE AND OUR PLANET - THINGS ARE
CHANGING…
Is a meal still a meal anyway?
Busy, not at home so much.
I want MY food MY way!
So many flavours to explore.
Good in= Good out
Health
💃Authentic Food
🌏Customisation
👪Convenience
🏃Snackification
🍒
I don’t trust big companies anymore.
I like trying new things.
OUR CONTEXT: MANIFESTATIONS
I love going to a trendy market/deli
The rise of the Challenger Brands
People do like my products…but…how do I get them out to even more people?
- A commercial kitchen/production is costly- I am not an expert in investments- Retailers won’t get back to me- My product is a great ‘MVP’ but how do I improve it- I need better costs/efficiencies.
I am Ag, Ag Ile!
SO- LETS COLLABORATE WITH PURPOSE H E L P I N G T O E N S U R E M O R E C O N S U M E R S G E T A C C E S S T O M O R E O F T H E T R U S T E D ,
D E L I C I O U S A N D N U T R I T I O U S F O O D A N D B E V E R A G E S T H E Y A R E L O O K I N G F O R .
‘NONE OF US IS AS SMART AS ALL OF US ! ’W E M U S T W O R K T O G E T H E R T O E N A B L E F O O D S Y S T E M S O F T H E F U T U R E
S C A L E
N E T W O R K
E F F I C I E N C Y
A G I L I T Y
F L E X I B I L I T Y
HOW PEPSICO ARE COLLABORATING‘ N O N E O F U S I S A S S M A R T A S A L L O F U S ! ’
T H E H I V E
E M E R G I N G B R A N D S
E X T E R N A L N E T W O R K S
N I N E S I G M A , X I N O V A , P & P …
F O O D N E T W O R K S
C F B N
I N T E R N A L C A M P A I G N S
N E X T B I G I D E A
E X T E R N A L M E N T O R S H I P
M A S S C H A L L E N G ET H E H A T C H E R Y
F O O D S T A R T U P I N C U B A T O R
N U T R I T I O N G R E E N H O U S E
S T A R T U P A C C E L E R A T O R , A T O M I C B R A N D L A B
A C A D E M I C P A R T N E R S
introducing
a initiative to encourage the acceleration of human nutrition
a greenhouse is:
a place to nurture growth
a place to collaborate
a place to gain knowledge
THE VIS ION OF NUTRITION GREENHOUSE IS CLEAR
ENTREPRENEURIAL SPIRIT OF FOOD
INNOVATION
COLLABORATIVE SPIRIT OF A COMMUNITY
GARDEN
BUSINESS IMPACT VIA EXPERTISE AND
CONNECTIVITY
THE BENEFITS GO BOTH WAYS
A N E W S O U R C E O F I N S P I R A T I O N
I N F E C T I O U S E N E R G Y
B R O A D E N S T H I N K I N G
A C C E L E R A T E S P R O G R E S S
F R E S H P E R S P E C T I V E
M E N T O R P R O G R A M M E
M O N T H L Y T R A I N I N G
A C C E S S T O S U B J E C T
M A T T E R E X P E R T S
G R A N T S
B R A N D R E I N F O R C E M E N T
OVERVIEW
E N T R E P R E N E U R I A L S P I R I T O F F O O D
I N N O V A T I O N
C O L L A B O R A T I V E S P I R I T O F A C O M M U N I T Y
G A R D E N
B U S I N E S S I M P A C T V I A E X P E R T I S E
A N D C O N N E C T I V I T Y
THE VIS ION THE MODEL
O P E N C O M P E T I T I O N T O S T A R T U P C O M P A N I E S I N T H E N U T R I T I O N
S P A C E - F O O D A N D B E V E R A G E F O C U S .
1 0 F I N A L I S T S S E L E C T E D
$ 2 0 , 0 0 0 G R A N T
6 M O N T H M E N T O R I N G P R O G R A M
M O N T H L Y T R A I N I N G
A C C E S S T O S M E ’ S
F I N A L P R I Z E $ 1 0 0 , 0 0 0
EXECUTION
C O M P L E T E D T W O P R O G R A M M E S
2 0 1 7 : E R B O L O G Y
2 0 1 8 : Y O F I X
3 0 0 A P P L I C A T I O N S
1 0 C O M P A N I E S M I D P R O G R A M M E
COLLABORATING WITH PURPOSE
M A S S C H A L L E N G E S T R E N G T H E N S T H E G L O B A L I N N O V A T I O N E C O S Y S T E M B Y A C C E L E R A T I N G H I G H
P O T E N T I A L S T A R T U P S A C R O S S A R A N G E O F I N D U S T R I E S .
- H A N D S O N S U P P O R T F R O M M E N T O R S A N D E X P E R T S
- C O W O R K I N G S P A C E
- W O R K S H O P S
- - O P P O R T U N I T I E S T O W I N C A S H P R I Z E
A L E A D S P O N S O R
- F I N A N C I A L I N C E N T I V E S ( F O O D A N D B E V E R A G E , P R O F E S S I O N A L S E R V I C E S )
- M E N T O R I N G
- J U D G I N G
D I V E R S I T Y S U P P O R T - F E M A L E F O U N D E R S
N O N - P R O F I T F O O D A N D B E V E R A G E B U S I N E S S I N C U B A T O R .
W O R K S W I T H L O C A L E N T R E P R E N E U R S T O B U I L D A N D G R O W T H E I R B U S I N E S S E S .
E N D G O A L I S T O C R E A T E E C O N O M I C G R O W T H A N D N E W J O B O P P O R T U N I T I E S I N T H E L O C A L C O M M U N I T Y .
P A R T N E R I N G T H R O U G H
- M E N T O R S H I P A N D S H A R E D L E A R N I N G E X P E R I E N C E S
- H A N D S - O N E X P E R I E N C E S : I M M E R S I O N D A Y S , P A N E L D I S C U S S I O N S
- S M E ’ S T E A C H C L A S S E S
- A T T E N D T R A I N I N G S
COLLABORATING WITH PURPOSE
OUR LEARNINGS
OUR PURPOSEFUL COLLABORATION IS BRINGING INSPIRATION
NEW TOOLS
To inspire teams in
PepsiCo to adopt new
tools that will deliver
bolder outcomes
NEW WAYS OF
WORKING
To showcase the behaviours
and attitudes that have brought
about new ways of working
within teams
NEW FOCUS ON AGILITY
To spotlights entrepreneurial
approaches to brand creation
that have helped teams to be
more agile and reduce resource
needs
OUR LEARNINGS
AND WE HAVE SOME WAYS TO IMPROVE FURTHER
COLLABORATING WITH PURPOSEAs part of PepsiCo’s Performance with Purpose vision, we are committed to open innovation and
collaborating with the change-makers of the future to help lead the transformation of the food and beverage industry. This is why for years PepsiCo has fostered relationships with startup brands, including
through programs like the Nutrition Greenhouse, and through partnerships with The Hatchery Chicago and Mass Challenge.
E N T R E P R E N E U R I A L M I N D S E T
S E E D F U T U R E G R O W T H
M U T U A L M E N T O R S H I P
D I V E R S I T Y
The views expressed in this report are those of the author and do not necessarily represent position or policy of PepsiCo, Inc.