coldwell banker triad, realtors | luxury homes magazine | 2015 media kit
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COLDWELL BANKER TRIAD, REALTORS
REAL ESTATE
LUXURY HOMES2015 Media Kit
THE REGION’S MOST MEMORABLE HOMES –
BROUGHT TO YOU BY COLDWELL BANKER TRIAD, REALTORS
www.CBTRIAD.comwww.CBTRIAD.com
Welcome to Coldwell Banker Triad, Realtors Luxury Homes Magazine, presenting the most unique homes of our Piedmont Triad region. Not only do we sell homes, we sell the lifestyle of our surrounding neighborhood - businesses just like yours that are unequivocally passionate about offering a high-touch service, refined product, exquisite meal, elegant wine or chic boutique.
We share the same consumer.
It is a vision for this quarterly publication to be the first table-top magazine of its kind in the Triad. With dynamic photography, we bring to life the most coveted properties and high end businesses of the Triad. Delivered to the mailbox of 4,500 affluent families in the Piedmont area is a strikingly beautiful publication displaying Coldwell Banker Previews International® as well as The High End properties and Estate Homesites.
With a combined minimum household income of $125k household income and home values of $400k, targeting specific zip codes and even streets, we hone in on our consumers of all generations who, research shows, will appreciate a piece of print literature of very high standard sent right to their home. Or discovering it in their email sent by you or one of our Realtors and also across many Facebook or Twitter feeds. You may even see it pinned on Pinterest. Yes, not only is this magazine available in print, we provide an electronic version that can be added to your website or you can send out via social media.
When consumers see and feel the magazine they will be immediately attracted to the essence of our Coldwell Banker Previews International® program where home values begin at a minimum of $500,000 as well as The High End homes priced between $400,000 - $499,999.
With a rich history as a world leader in the marketing of luxury homes, Previews® dates back to 1933. It continues to leverage sophisticated real estate marketing tools and international connections that attract the most qualified luxury home buyers to the homes of our clients. It is our goal with this magazine to attract those consumers to you as well.
Although we are globally connected, we equally value being locally and culturally interwoven, driven by shared passion for our consumer. Coldwell Banker Previews International®, Coldwell Banker Triad, Realtors, The High End and our Previews Specialists salute you as a highly attractive component for this publication. Following you will find pricing and analytics of our target market. Should you have any questions you may reach out to me directly. We are looking forward to this partnership.
COLDWELL BANKER TRIAD, REALTORS
REAL ESTATE
LUXURY HOMES
Elizabeth Castelda Nance336-269-1051
www.CBTRIAD.com
Copy Submission by Final Approval Mail Drop
Spring/Summer April 3rd April 10th April 20thSummer/Fall July 10th July 17th August 3rdFall/Winter November 6th November 13th December 1st
ADVERTISING CALENDAR & DEADLINES
Ad Cancellations - No cancellations/changes past two Fridays before the Mail Drop DateAdditional Run Rate - $1.50 (Shipping/Mailing additional) Please submit request for additional
magazines at time of ad submission.
AD SIZES & RATES
q Quarter Page 3.625 x 4.625 $250.00
q Half Page 7.5 x 4.50 $400.00
q Full Page 8.5 x 11 $800.00
q Centerspread Page 17 x 11 $1500.00
TARGET DEMOGRAPHIC PERSONAS
• Press Ready (300 dpi) PDF • Size: 8.75”×11.25” (no crop marks)
• Trim Area: 8.5”×11” • Live Area: 8.25”×10.75” (keep content within)
Center spread is reserved for Bob Timberlake Gallery
for both Summer/Fall and Fall/Winter Issues.
www.CBTRIAD.com
DISTRIBUTION & READER DEMOGRAPHICS
Estimated Income Property Value
Top 10 Mosaic Types Estimated Age
Geographic Distribution Footprint
• 4500 copies direct mailed each quarter throughout the Triad
Elizabeth Castelda [email protected]